LinkedIn And Online Marketing

In an era where social media has become part of our daily life mostly for communication across borders and socializing. Most businesses have taken this opportunity to leverage the power of social media on all platforms and make use of its influence in networking with investors and possible partners. Social media has presented a platform where businesses get to engage with their customers and potential customers as well.

In the early days if you were to start a business, as a means to get your brand some attention there was always a need for marketing and advertising. This would be made possible maybe by placing an ad in the paper or by using an advert on the television. All this was costly and there definitely was a need for quite a strong financial base to make it possible. For an entrepreneur just starting, affording all this might be a challenge. Social media marketing has made reaching out easy to achieve while still being affordable.

Social media marketing is a form of internet marketing that involves creating or sharing content on social media networks to achieve your marketing and branding goals. It gives a platform to connect with your audience and establish your brand. It entails the whole process of creating content that is tailored to the context of different social platforms online. Just like there is a need for creative thinking when making a television ad, the same level of input is also needed when there is the use of social media so that the content can end up achieving the target goal. Just like social media has become a platform involved in building global communities online, networking, and encouraging engagement when we incorporate all that into the business there is no place else to go other than flourish.

When it comes to B2B or even B2C marketing, there is no better platform than LinkedIn. In recent years LinkedIn has emerged as an excellent resource for generating more leads. The increase in online traffic due to the impact of lockdown globally means now more than ever your presence on LinkedIn provides you with the potential to help grow your business and not only survive but, thrive beyond the lockdown. Don't have a marketing budget to generate leads? Now you don't need one!

LinkedIn is more than a social media platform. It is a place for businesses to connect. It is the largest professional network where businesses can promote themselves and build relationships.

As the most useful social network for businesses and professionals, LinkedIn is powerful for connecting with potential clients. But the real power comes from the lead generation, market research, and global marketing that comes from this tool. This is why more than 80% of B2B marketers prefer LinkedIn to any other social media platform.

Before you begin your journey of marketing on LinkedIn, it is important to ensure you have an optimized profile and make use of a company page to market your brand. You can also add in showcase pages for your products or services.

It is important to have an optimized presence on LinkedIn before any marketing takes place.

What is an optimized profile?

If your profile does not tell your prospective clients what you do for them, they will not connect, you cannot build relationships, and you won’t generate leads.

An optimized profile consists of:

1.     Personal profile that uses the conversion equation (interrupt, engage, educate, offer).

2.     Laser targeted connections based on your ideal client profile.

3.     A strong lead-generating elevator pitch that provides the framework for your profile messaging.

4.     A company page with content that delivers value to its followers and builds trust.

5.     A messaging strategy to share value with your network.

6.     A content strategy that is tailored to the single most important question your prospective clients have… ‘What can you do for me?’

7.     Effectively setting up a LinkedIn event that attracts your ideal clients to a webinar where you have the opportunity to generate sales.

Our popular webinar series on How To Leverage LinkedIn For Lead Generation covers this topic in detail and shows you how marketing on LinkedIn can be achieved with a marketing budget of zero.

You can view the recording of our recent webinar on this page. There is no need for registration or submission of an email address. What the webinar here!

"Your Success Is Our Focus!"

Carlos Batista

Business Transformation & Growth Specialist

BusinessCoachingHub.co.za