Linkedin

1. Intro

LinkedIn is one of the most powerful new tools for sales and marketing. It’s just a matter of time before LinkedIn becomes the single most important tool for sales and marketing in the US.

Unlike many other social media sites, LinkedIn aggregates so much data about its users that it’s helping businesses gather data at an unprecedented scale.

This means that organisations need to know what their key metrics are, and how to improve them. That’s where linkedin leads come in.

LinkedIn leads are a great way to increase your company’s visibility, visibility across multiple verticals, and more importantly – increase your revenue.

2. Linkedin a Powerful Lead Generation Tool

LinkedIn is a great tool for lead generation. It’s also a powerful marketing platform, but it’s not the only one. Here are some of the ways that LinkedIn can be used to generate leads .

1) The LinkedIn Ads Tool. LinkedIn’s advertising platform includes a number of tools that can help you reach new customers.

2) Linkedin Events, which allow you to target people based on what they do in their free time.

3) Direct Messaging: This is another way to get real-time leads and feedback from your customers, who are often active in free messaging communities on LinkedIn.

4) Facebook Pages: These pages allow you to offer additional benefits and value to your customers via Facebook, such as job alerts and discount codes.

5) Google ad campaigns: Google has a number of different ad options for businesses on its network, including Google AdWords and Microsoft AdWords (both of which are available for business), as well as local search ads from Bing and Yahoo! This can be a great way to reach people who use Google search or other services on the web and promote them with an offer or discount code that's relevant to their needs.

3. Optimized Linkedin Profile

A connected LinkedIn profile is one of the most important things you can do to boost your business. But the way you set up your profile is really important, because it will be the main source of data that your company needs to optimize and improve its marketing efforts.

If you’re not sure you should be optimizing your profile — especially if it’s not optimized for a certain market segment — then don’t worry. Even if your LinkedIn profile is not optimized for LinkedIn leads, it will still help you connect with leads who are already on LinkedIn and potentially improve your sales by having more connections on the platform.

The first thing to do when setting up a LinkedIn profile is make sure that there are no spammy or otherwise bad messages in your “public” area. If there are any messages that are inappropriate, they don’t belong in public (for example, a person who brags about what they sell). You can filter out those messages using an “inappropriate” filter, but if you want to use the post-edit options in order to remove said messages entirely:

Click on “Edit Profile Settings” at the top right of your screen. A drop down menu will appear above where you can select “Public Messages Only.” Select “Show All Messages in Public Area” from this menu and then click “Close Settings.”

After doing all this, try again to get some good messages into your public section and see how it goes! You can also upload images from external sources like Google Images (if you have an account) or Flickr (if not). When uploading images, make sure that their resolution is high enough so that their size does not exceed 500 KB when uploaded to Facebook (in order for them to be displayed automatically).

4. Optimized Linkedin Company page

The link between LinkedIn to a company’s customer acquisition efforts is simple. When someone uses LinkedIn, they are communicating that they are looking for a job by sharing their job title and qualifications. They are also sharing their company information (e.g., company name, location and contact details) which leads to more targeted sales opportunities.

How does LinkedIn do this?

The answer is pretty simple: it all comes down to data collection.

When you first sign up for LinkedIn as a user, you have the option of creating a custom profile page that has limited personal information (name, email address, city and state). This is great when you want to offer users one-on-one customer service — but if you want more than that, you will have to fill in some other pieces of information (Company name, Contact details) with the goal of making this personal profile useful for your marketing efforts.

LinkedIn has been working on building out its data collection capabilities in several ways:

? Building out its analytics engine – The powerful analytics engine helps companies understand how people use their service. Not only does it help companies target better and more specific ads (which leads to better ROI), but it also allows them to see how people use the service and how they interact with your organization (such as what links they click on). It also lets them see where their users come from or where they are coming from via their connections on Facebook or Twitter. That’s all very important for customer acquisition purposes!

? Changing its own reporting – The goal of this feature was not just to show companies how happy users were with the service but also what they did while using it — what kind of content they shared which led them to apply for jobs or browse through professional profiles online — so that these critical inputs can be used by other companies as well as by marketers trying to optimize their own customer acquisition efforts. And this feature is still in the works!

? Expanding its data collection arsenal – Google Analytics continues to expand its data collection capabilities via new features like advanced segmentation options which allow advertisers who build custom reports based on demographics like age and gender. For example an advertiser could focus on young women with less education who have limited access to online job posting services such as Linkedin or MonsterJobs . This takes advantage of Google’s strong understanding of consumers and allows advertisers a greater ability than ever before to target users based on user demographics rather than just location or

5. How to create leads using LinkedIn?

LinkedIn is a great tool for marketing and recruiting. It’s very easy to use, and it can create many leads for you. The problem is that it has some limitations as well. One of them is the fact that it doesn’t give you exact numbers on how many people are using your service. That’s why we are going to work with our developer friends and create a spreadsheet tracking the LinkedIn leads that have been created by our clients. This will let us track the results of the lead generation process in real time and provide a more accurate picture of how many people have signed up to our service so far (allowing us to do better if we decide to implement a new feature or change something on the backend).

6. Conclusion

I just wanted to take the time and share a quick Google Search that I found. I found one article (which is not referenced) that compares LinkedIn with Facebook.

"After reading this, it seems like LinkedIn is more competitive than Facebook. LinkedIn has a much larger user base, and you can use LinkedIn to target more people with your marketing, which may make your social reach more broad and higher quality."

This is an interesting comparison, but it is not the only one. Here are some other ones:

"Facebook vs LinkedIn: Which one are you targeting?"

"Facebook vs Google+: Which one do you target?"

"Facebook vs Twitter: Which one do you target?"

I have made a few of these comparisons in the past. Since our audience is generally older than average for most users, we have found that most of our users are primarily interested in people who are similar to them — so this comparison would be useful for us as well. However, the key feature here is “targeting” and I’m not sure how very helpful this technique really is for startups or small business (or for anyone who doesn’t know how to ask questions). The main reason I keep coming back to this comparison is because it illustrates two things — 1) there isn’t any obvious correlation between the number of people on each site, and 2) there isn’t any obvious correlation between the number of people on each site that want to find a connection with you. In fact, if both websites were targeted at exactly the same group of people — say those who like both football teams — then no correlation would exist between their audience sizes (and therefore their rankings). On top of that if they were all on exactly the same page on each site then no cohort would have an edge over any other cohort — as every user would be represented equally on both pages by default. So as you can see from this example, no matter which website or platform you use or intend on using in your marketing efforts or “growth hacking” efforts it will come down to what you choose to focus on (yes, even Facebook!). A final note about all these comparisons: They all assume there is some sort of relationship between users; otherwise they wouldn't make sense! For example "20%+ of users prefer Facebook over Twitter" - no such thing exists! That's because typically those 20%+ users aren't actually "preferred" by anybody.