LinkedIn Newsletters - Time To Put On Your Writers’ Hat

Have you been invited to subscribe to a new series on LinkedIn yet? If not, be on the lookout, especially if you're connected to (or follow) one of the 100 + writers that are a part of this pilot program. Yes, LinkedIn has rolled out a hyper-exclusive feature, allowing you to invite others to 'subscribe' to your article series, and it's super intriguing.

I've explained my reasoning below breaking it down in terms of what makes it exciting not only for audiences but for authors as well. Here are a few of the most likable aspects of LinkedIn's new subscribe feature:

Say No To Content Overload

For Readers

There is simply way too much to keep up with these days. Even in a controlled space (like LinkedIn) with strict rules (the algorithms that govern what appears on your feed), you're virtually guaranteed to overlook a lot of the information available to you. Flagging your interest upfront will ensure you don't miss the things you're most interested in. I know what you're thinking..."I already have enough push notifications". Sure you do, but relevance is key, and you get to define that.

For Writers

For the wordsmiths, this amounts to an easier way to get your work in front of more viewers without worrying about whether or not an article you wrote will make it through to a connection's news feed. Even if a reader has engaged with your work in the past, there's no guarantee that the reader will come back to check you out again...not until now at least. 

Topics That The Audience Can Relate To 

For Readers

How many times have you read an article and thought, "I've got some valuable input on that topic”? Only with LinkedIn's opt-in model, that's exactly what can happen. If you want to give your piece of mind on the direction a series is going, you'll be able to, and maybe get the chance to interact with the author by him/her addressing your specific question, concern, or interest. And that is the evolution of content consumption, my friends. 

For Writers

This is an excellent chance for writers, as well, to gauge the appeal of their writing not just after the fact, but during the process of creating a series. This is especially significant when it comes to huge topics with many possible angles to explore--it can be helpful to have the guidance of your audience regarding what in particular they want to read about and understand. This kind of writer-reader collaboration might not be appropriate for all pieces, but in the same way that choose-your-ending books.

The Age Old KISS Strategy - Keep It Simple & Short 

For Readers

This is self-explanatory. We're interested in solutions and answers to complex issues but frankly, we often don't have time to do the necessary research to really grasp them. Series of shorter articles are a natural solution to that problem. You are reading this aren’t you? 

For Writers

Naturally, this works from the other side, too. Writers are busy people, many of whom have families, full-time jobs, and other commitments.  Not only does this make life easier for writers in terms of time and focus, but it also gives them a chance to step away from a topic, possibly granting even more perspective, without worrying about losing the reader.

The change is marginal, but that doesn't mean it's insignificant. 

Bottom line, it seems like something that may totally revolutionize the way we consume medium-to-long form content, at least on this one platform. 

If you're wondering where to get started, the most obvious place is probably LinkedIn Editor Lorraine Lee's 'LinkedIn's Must-Read Series', where each week she'll highlight the top series to subscribe to. Or when in doubt, there's a ton of info on LinkedIn's Help Center.

Jonathan (Jasper) Sherman-Presser, Group Product Manager at LinkedIn described it like this: 

"First, it's hard for creators to find an audience of people who care about what they have to say; many give up writing because they feel that they're speaking into a vacuum. Second, so much of that great content is confined in email inboxes -- people discover a great newsletter only when a friend or colleague forwards it to them and they don't know who else out there is also reading what they are, so they miss out on the chance to have conversations with others who share their interests. With LinkedIn's professional network of 575 million members, we're in a good position to solve both of these problems."

Let’s capitalize on this new venture by LinkedIn together. Give me a call or leave us a message and we go over how YOU can create simple and effective communication to boost your business. 

If You Want to Build Lasting Business Relationships and Drive More Sales Via LinkedIn…

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