LinkedIn Newsletter: Should You Have One?

Drumroll, please!

Let's talk about leadership and the rhythm of success. We all know the beat of a good leader – it’s a steady pulse of inspiration, innovation, and influence. But what's the secret instrument in a leader's toolkit? You guessed it: reading. Research shows that a whopping 42% of high-level decision-makers are avid readers. So, how do you tap into this audience and create a powerful, enduring rhythm of your own? Let’s explore how you can use LinkedIn’s newsletter feature to build a steady beat of credibility and influence.

1. Leaders are Readers is a true statement... 42% of high-level decision makers read articles. When you create your newsletter like an article (gives valuable content) and not a newsletter (traditional: all about the company), you can attract decision makers, build credibility, and establish influence.
2. It has a permanent position on your profile. As high-quality prospects are checking you out on LinkedIn, they have access to your body of work. This is the high-quality information you are sharing. When you publish newsletters, they go right on your profile under the newsletter button, so they don't get lost in time like regular posts (but, they also go out as a regular post when you first publish them).
3. Each newsletter gets its own URL - this means each newsletter is found on Google. More Google coverage for you means you increase your digital footprint and expand your reach.
4. You can see who has subscribed. While you can’t download the subscribers, you can see who they are and grow your network of high-quality connections by inviting your subscribers to connect with you.?This is an excellent way to stay in front of your raving fans.

Make sure you set up your LinkedIn Newsletter with a lead magnet so they get on YOUR email list, and you can remarket to them. In addition, you want to add an about the author section in case they come directly from Google.... this way they'll get to know a little about you and can decide if they want to follow or connect with you!

By publishing newsletters on LinkedIn, you’re not just hitting a single note; you’re drumming up opportunities to grow your fanbase. You’re building a lasting presence, expanding your digital footprint, and growing your network. It’s time to seize the spotlight and let your expertise shine.

What happens after those fans read your newsletter? They want more… and that’s when they visit your LinkedIn profile to get more information about you. Is your LinkedIn profile a marketing machine? If you’re not sure, click here to download the Ultimate LinkedIn Profile Checklist so you can make sure it’s up to beat.

About the Author:

Think “force of nature," in the best possible way. A Revenue-Generating Machine and In-Demand Speaker, Jennifer Darling shows audiences how to raise their visibility, rise in leadership and rock their sales results!

With over 20 years’ experience in advertising sales and management for companies such as NBC, CBS, and Comcast, she knows what works to boost sales.

Jennifer's LinkedIn strategies garner 10s of thousands of views and helped her clients grow their followings by as much as 25,000! Jennifer is the author of the wildly popular book, Increase Your Leads with LinkedIn: 52 Tips for Sales Success, Find Your Leadership Rhythm, and Say Yes! Then Figure It Out.