The LinkedIn Newsletter Playbook

The LinkedIn Newsletter Playbook

Rachel Minion Rachel Minion

Rachel Minion

The Marketing Rockstarr ☆ Small Business Marketing Expert ☆ Helping Businesses Achieve +500% Conversions, +200% in Sales, 171% of Goal

发布日期: 2024年11月21日
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Merriam-Webster might define a newsletter as a modest publication sharing news with a select group, but to me, a newsletter is your personal stage to shine. It's where you can share your expertise, insights, and unfiltered thoughts, leaving behind the corporate fluff.?

Imagine having a platform to showcase your unique voice and ideas, captivating an audience eager for fresh perspectives. Creating a LinkedIn newsletter is your golden opportunity to stand out, command attention, and make waves in the professional world. So, why settle for ordinary when you can be extraordinary?

Why You Need a LinkedIn Newsletter

Harnessing the LinkedIn algorithm is like striking gold. It's a game-changer for individuals and an untapped goldmine for businesses. When you launch a personal LinkedIn newsletter, your connections get an instant heads-up. They’re more likely to subscribe because they already know and trust you. And once they do, every new edition lands right in their notifications.?

Individual vs. Company Newsletters

Wondering whether to start with an individual or company newsletter? If your company page has fewer than 1,000 followers, kick things off with an individual newsletter. Here’s why:

  • Leverage Personal Connections: Your personal network can offer a stronger initial reach.
  • Build Momentum: Showcase your thought leadership without relying on your company’s follower count.
  • Engage Personally: Create more meaningful interactions with your audience.

Creating Your LinkedIn Newsletter

Develop a Name

Choose a name that speaks directly to your audience’s pain points but avoids being too quirky.?

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Determine Posting Frequency

Options:

  • Weekly
  • Bi-weekly
  • Monthly

Execution Tips

  • Content Quality: Each article should hit hard and offer real value. No filler, just killer content.
  • Visuals: Eye-catching images and graphics make your newsletter pop and keep readers hooked.
  • Engagement: Encourage comments, shares, and discussions. Interaction drives visibility.

It’s Your Turn

Your connections are waiting to hear what only you can say. Give them the insights they crave.

Ready to disrupt the noise? Download the full LinkedIn Newsletter Playbook now and become the go-to expert in your field: https://rockstarrandmoon.com/small-business-tools-and-resources/#linkedinnewsletter

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