"LinkedIn Newsletter Funnel" - Monetize your expertise, authority and your LinkedIn subscribers with LinkedIn Newsletters

LinkedIn Newsletter is now finally available to everyone - and after only four weeks of testing, I've already been able to monetize this amazing LinkedIn feature - and today - I want to share with you some of the things you need to know.

LinkedIn Articles are not new, but LinkedIn Newsletters are - and from what I've seen and tested - they are just an amazing lead generation opportunity for the growth of your business in an organic, permission-based way.

One of the reasons why LinkedIn Newsletters is so awesome is the fact that you?can get subscribers on LinkedIn that can raise their hands to not only want to read your content - but also get notified every time you write a new article.

That's pretty amazing for a couple of reasons:

1. You can build your OWN subscriber base within LinkedIn, independent of the LinkedIn Home Feed (obvious, but still amazing)
2. You can stop battling every other content creator on the LinkedIn Home Feed for attention and engagement
3. You can have a more direct "conversation" with your audience that has given permission to get notified every time you write a new article
4. You can build authority and monetize your subscriber base (I think it's pretty obvious by now that we're all business owners and nothing valuable comes for free)

Before I go more into explaining the challenges you are going to face to build a really good, engaged, and powerful LinkedIn Newsletter, I want to share with you a couple of really cool statistics that can give you an idea of how powerful this new LinkedIn feature can be for your brand and your business...

...So, after testing it for just four weeks, I can tell you:

• I have 1,300 subscribers after writing THREE Articles (this is the fourth)
• These are my 1st-degree connections and about 30% are NEW 2nd and 3rd degree connections (talk about the opportunity!)
• I get about 5-10 new subscribers EVERY DAY, and I post ONCE per 7-10 days, which means I get subscribers on autopilot, without having to create new lead magnets or "hustle" for subscribers
• I monetized the LinkedIn Newsletter?with my second Article (yes, people bought something from me from my second article)

Even though I don't know how NEwsletters from others perform, I am satisfied because of the effortlessness of how the Newsletter work and the opportunity I see for them long-term.

However, creating a great LinkedIn Newsletter, the one that will position you as an authority and help you monetize your hard work with ease - takes more than just writing articles.

It takes strategic thinking - and as LinkedIn users flood to create their first Newsletter, their (and your) challenge will be:

1. How to differentiate yourself from everyone else doing the same thing
2. How to write content that people want to subscribe to
3. How to monetize LinkedIn Newsletter

With every new opportunity comes the need for differentiation.

How you differentiate your LinkedIn Newsletter is going to dictate the number of subscribers your Newsletter is going to get, and eventually - your ability to monetize this amazing feature.

You can differentiate your LinkedIn newsletter in a couple of different ways, but the way you name and position your Newsletter and then how you position your articles within the Newsletter is going to play the biggest role.

Before you name your Newsletter, make sure you understand who exactly you want your Newsletter to attract and the specific subscriber base you want to subscribe to.

While the LinkedIn News Feed is full of generic content, your Newsletter is going to require you to really segment down and go specific. This is going to be a challenge for people that have built their LinkedIn connection base on quantity VS quality - because the more irrelevant connections and subscribers you have - the harder it's going to be to build authority with your Newsletter and monetize it.

The reason for this is pretty simple. While on the Home Feed it seems that the more connections you have the bigger reach you'll get - it's actually the other way around and this goes for LinkedIn Newsletters, too.

QUALITY and LESS IS MORE should be your LinkedIn mantra.

A great Newsletter talks to a specific audience about a specific problem and a specific solution - that's what is going to drive ideal connections to your Newsletter.

(There are specific things I did before I set up my Newsletter and I explain them, step-by-step - here.)

So, before you go click on that "Create Newsletter" button, make sure you understand whom you are writing this Newsletter for - seems like a basic suggestion, yet, it is the most crucial one.

If you get this wrong, you'll be spending hours writing and you won't get any ROI on your time - it's simple as that.

Content for the right audience in the right time is king.

As I wrote in some of my other articles - not every content is king. We live in a high-paced society where we basically fight for attention, and that's where great content comes in. It grabs attention.

So, after you position the name of your Newsletter, your next challenge is going to be to create long-form content with value.

and what's valuable is dictated by the people interested in the content. So if you disperse your subscriber base, or create generic content, people are not going to subscribe because the content will not be relevant to them.

Secondly, and this is what most marketers don't talk about - even when you create content for a very specific audience or an industry here on LinkedIn (or anywhere else for that matter), that audience is going to be in a different stage of awareness towards the problemo a topic you are writing about.

Stages of awareness are one of the most neglected topics in the marketing world and they are really essential for content. Let me explain real quick.

Not every one of your readers will have the same awareness of the problem and solution. Some will only be aware of the problem they have, but not the fact that the solution even exists.

Others won't even be aware that they have a problem.

Another part of your audience will have a really good understanding of the problem, a need for the solution and they will be actively looking for one - in my opinion, this is the best audience to write content and articles for because they have the biggest need to get their problem solved - and this way - help you monetize your Newsletter.

They get an awesome solution for their problem, and you get compensated for the content you create.

Seems like a fair trade.

Offering value in exchange for money is the ONLY way you can help your audience.

I want to share a bit of mindset here.

Most people don't value free stuff. They actually don't. They say that they do, but they don't.

In most cases - all the freebies of the world are put on dusty shelves or left in some "download" folders on your computer.

The reason for this is that there is no investment so the "risk" of not taking action is minimal.

When people invest in something, even if it's $1, this is directly correlated with the feeling of reciprocity - to ourselves, to our business, and ultimately our family.

So the only way to help people is to give them your know-how, your experience, and your knowledge and ask for money in return - this will actually HELP your audience to implement what they invest in, and at the end of the day - help them solve their problem.

Yes, you can use your Newsletter to get subscribers on your email list, to book calls, but also to sell your low-ticket products that really don't represent a big risk for your audience, even if they don't know you.

And furthermore - if you have a solution to their problem, it's actually your duty to sell it to them, otherwise you can help them get out of the problems they can't solve themselves.

So if you are in a moral predicament about selling directly from your Newsletter, that's okay - as I said there are other ways you can benefit from it, but low-ticket items seem to work best.

If your low-ticket products are value-packet bombs, how I usually do them, they will be a really good investment for your audience, and it will also allow you to upsell them later if they want more paid content from you.

Remember, the really cool thing about Newsletters is that they are permission-based, your job is to offer help - it's your audience that can make a choice, so don't be afraid to talk about and offer your help in your articles.

"LinkedIn Newsletter Funnel" Masterclass

These are just some of the things to really pay attention to when setting up your Newsletter. In the last four weeks, I have tested different things, and I put it all together in a 70-minute Masterclass, where I explain, step-by-step and in-depth:

• What you need to do BEFORE you start a LinkedIn Newsletter to have QUALITY subscribers once you start
• How to name and position your LinkedIn Newsletter to get in front of the right audience
• How to position your articles within thew LinkedIn Newsletter for maximum impact
• ?Examples of six different LinkedIn Newsletter funnels that you can use to get your Newsletter subscribers to your email list or directly monetize them - and much more!

I am going to offer this insanely valuable Masterclass for all my Newsletter subscribers for only $29 in the next 4 days, so you can start building your authority, show your expertise and monetize your LinkedIn Newsletter while leaving your audience with the solution to their problems :)

You can grab it here - and create a unique Newsletter with your signature on it.

Mirna

PS- Writing these articles are fun :), so to keep writing them - this is what I want you to do:

1. Push on the subscribe button, if you are not a subscriber already.?I will be putting out one of these value bombs on a weekly basis and this way you can get notified once I publish a new article.
2. Like, comment and share. If you found this article useful, I bet a lot of business owners you know will benefit from this, too.
3. If you have topics you want me to cover, send me a DM. I love writing on topics that REALLY interest people.