LinkedIn News & Tips from Link?Ability
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LinkedIn News and Ideas
Here’s what’s new or noticed on LinkedIn in the last month.
?? The Audio Events feature is now available worldwide and especially to those with Creator mode on (see our article below for how these work).
?? We can now repost content instead of sharing if we choose without adding additional text.
When you repost from your profile, your post goes back into your newsfeed. It’s uncertain if this has any value unless you want to reuse a previous post about an upcoming event.
When you change your identity under the ‘Comment, react, and repost as’ button and repost, it will repost on the feed of the identity you’ve chosen. This is ideal when you want to repost from your profile to your page (below).
?? In addition, we will soon be able to share other members’ content off LinkedIn, directly to Twitter and Facebook. It’s not clear whether we will be able to share our own content this way or only others’.
?? To see connections in common with a 2nd degree connection, go to their profile, click the ? in the Messaging box on the bottom right of your screen. Click View connections to and a list of names/profiles will display. (Thanks to Kevin D. Turner for this nifty new feature.)
?? We’ve noticed a change (or hopefully just a glitch) to the way websites display in the Contact info section. Previously, when choosing Other as the option when adding a new website, a dropdown box appeared allowing a short description to be added. This has now disappeared. However, when viewing the section on desktop, the previously added descriptions still display but cannot be edited. On mobile they simply show as Other. (See image below.)
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Audio events now available!
Many people now have the new Audio Events feature, especially if they have Creator mode switched on.
This is a great way to build a new audience as has been clearly demonstrated on Clubhouse in recent times.
Audio events are easy to set up (when compared with Lives) and to host. Instead of the formality of a presentation, they tend toward the more conversational. People in the audience may choose to request to speak, and the host can either accept or decline depending on how they choose to run the event.
We like these because it’s so easy to interact with connections, followers, potential customers and others in an informal way. It’s like having your own talkback radio station.
Being new, there are naturally some downsides. There is no comment facility yet, they’re not currently available from company pages (coming soon) and they can be awkward to promote. Still, these are just teething troubles and the upsides more than outweigh the downsides. People who are already converts to Clubhouse will be early adopters of Audio.
While these events are easy to set up, there are some mistakes it’s easy to make. So we’ve created a full-length article about Audio Events that you can read here.
As well, our next FREE Link?Ability webinar on August 11 will focus on LinkedIn events and asks the question – should you add them to your marketing efforts? See below for more on this.
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Are you serious about LinkedIn and keen to learn how to get the most from it? Join our Link?Ability membership site. 100+ articles, videos, interviews and other exclusive content. Become part of a supportive, active community. Your?first week is free. Details at https://www.wordwizard.co.nz/membership/
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Download Our Latest E-book FREE
If you’ve long been ignoring your LinkedIn company page because you don’t see the value, I urge you to take another look. It will have changed significantly since you last delved into it.
LinkedIn has continued to add new features at a great rate this year, including one of our favourites, newsletters. (You’re reading one now.) As well, monthly page follower invites have been increased from 100 to 250 which makes page growth much faster.
This e-book, LinkedIn Company Pages: Why Your Business Needs One and How to Make Yours Sparkle, which you can download free, contains details on these and other changes to pages. It is a summary of a webinar with Link?Ability’s Lynnaire Johnston ???? and Good Trading Co’s Michelle J Raymond who are joint authors of Business Gold – Building Awareness, Authority and Advantage with LinkedIn Company Pages, available at https://getbook.at/BusinessGold
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Events – Recent and Upcoming
?You May Have Missed…
Creating Compelling Content that Unlocks the Power of LinkedIn
One of the most powerful ways to gain visibility, credibility and trust on LinkedIn is through publishing posts. But it?can be scary when you’ve not done it before or when you’ve been posting for a while. This webinar demystifies posting on Linkedin.
?Personal Branding for the C-Suite
Whether you are a CEO, COO, Founder, CTO or entrepreneur personal branding is a crucial factor that?senior executives often do not make time for. Watch this recent panel discussion featuring Link?Ability’s Lynnaire Johnston ???? with Lani Fogelberg and Robert Tighe, hosted by Stu Lees.
?Don’t miss …
[Audio Event] Audio Events in New Zealand August 4 @5pm.
Hosts – Lynnaire Johnston ???? Johnston and Moumita Das Roy discussing the new audio events feature. Plus your chance to ask your LinkedIn questions. Register to receive the reminder email.
Warning: there is no replay, this is a live-only event.?
?[Webinar] How to use LinkedIn Events to Reach New Audiences, Promote Yourself or Your Brand, and Build Your Professional Reputation
The recent arrival of newest format – Audio – gives us a unique opportunity to use the familiar radio interview/talkback format for reaching new customers and clients. This opens the door to an entirely new way to communicate and interact with those who may be interested in buying from us. And when combined with LinkedIn Lives, they make a formidable combination of event options that give us all an entirely new way of marketing.
In our FREE Link?Ability webinar this month we look at the upsides and downsides of using LinkedIn Lives and Audio Events to help us gain an edge over our competition.
WHEN:
?? Southern hemisphere: Thursday August 11 at 1pm NZST / 11am AEST / 9am Singapore (GMT+8)
?? Northern hemisphere: Wednesday August 10 at 6pm PDT / 9pm EDT and the middle of the night in the UK and Europe.
This webinar will be Live on LinkedIn and you are welcome to join us for the live event or watch the replay afterwards by going here.
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CEO @ Spaceworks Interior Architecture | Commercial Interior Architecture & Construction | 3D + VR + AR Interiors | Keynote Speaker & Thought Leader | Sustainability Passionate | DE&I Advocate
2 年Thanks for this fantastic update, looking forward to your next event!
Cost-effective videos for all sized businesses ?? Specialising in Health & Safety videos for improving workplace safety ??
2 年It didn't take you long at all to plan another audio event, Lynnaire, right in your element! Looking forward to your next LinkedIn live too and I'll be on the ready for any hijacker comments to report them!
Owner & Plantsman at Richard Forbes Gardening
2 年I'll try to be there for this audio event, I can see this being something Lynnaire Johnston ???? will really enjoy with her background in radio.
Helping Clients get Results on LinkedIn?? ?? Link·Ability Membership site manager
2 年Looks like there are still some bugs in the system as these images will not scale, even 3rd time wasn't a charm! Enjoy the newsletter ??