LinkedIn? New Features October 2023
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After 24 new features landing on our LinkedIn doorstep in September, the deluge slowed in October with just half that number making an appearance or being announced. Here’s an overview.
?? AI-powered content summaries
This uses generative AI to analyse posts, articles and comments from your feed and give you the key information as a summary. This will be a huge help for those who don’t want to wade through lots of content for the important takeaways. A Premium-only feature.
?? AI-powered job seeker coach
This will?help jobseekers find the right role by telling them whether a job is a good fit, how to be best positioned for it, interview preparation and more.?
?? Limit applied to free job posting visibility
After 10 applications have been received on the back of a free job posting the advert becomes invisible to potential candidates. The aim is encourage the hiring company pay for the ad.
?? Joining anniversary wishes
LinkedIn will send you a nice ‘Celebrating your LinkedIn Birthday’ email on the anniversary of your signing up to the platform.
?? More post formats added to Scheduling
There’s been a gap in the scheduling lineup since it was introduced with no ability to schedule multi-image posts or polls. Now we can on both our personal profiles and company pages.
?? Company page prompts
Recently we noticed that when there had been activity on our page, we would see a prompt at the top of the page in admin view with suggested actions to take. These included reply to a comment, respond to a page mention etc.
?? Strategic partnership delivers company page insights
NewsWhip has announced a strategic partnership with LinkedIn to provide real-time insights into trending topics on company pages. This will help those working in media to spot trending topics and for comms/PR people to jump on emerging topical trends. The announcement and details are here.
?? Promoted?and?Suggested labels on posts
You may spot new labels showing up in the top left corner of posts.?Promoted?and?Suggested are the result of predictive behavioural algorithms.?Promoted posts come from LinkedIn ad campaigns and Suggested posts are those from our 2nd and 3rd degree connections that the algorithm believes will be of interest to us.
?? Content hub directory page
If you’ve found Collaborative articles a nightmare to find your way around this may help. A new Explore Collaborative articles page lists all Skills categories alphabetically and from here you can go to the articles that relate to each skill.
?? Video end screen
Now when?you reach the end of a video in a post you have the option to Repost (or like if the video is in a group), watch again or click X in the top right corner which takes you to the end of the video.
?? Improved insights into and control over adverts in our feeds
When you click ...?beside an ad under Select ad to see options, you are?now offered Why am I seeing this ad and Report this ad. The former shows you what the advertiser was targeting in your profile and gives you the options to update your profile Experience section?or?manage ads based on this parameter.
?? Content type?added to?Post Searches
We can now filter our post searches by Videos, Job posts, Live videos, Images, Newsletters, or Documents. What’s not on this list are audio events or articles. Live video presumably means LinkedIn Lives.
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Upcoming Events
Nov 16 – LinkedIn? Live focusing on LinkedIn? Marketing on a Shoestring, Acquiring leads without breaking the bank with guest Stu Lees
Nov 17 – Launch party for Business Gold edition 2 hosted by the lovely Gillian Whitney
Nov 23 – LinkedIn? with Lynnaire Audio Event
Dec 7 – LinkedIn? with Lynnaire Audio Event
Dec 14 – LinkedIn? Live focusing on how to become the person everyone refers with award-winning podcast host ??Jules Brooke
Dec 21 – Christmas edition of the LinkedIn? with Lynnaire Audio Event
Event links can be found at https://linktr.ee/LynnaireJohnston as they are added.
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How to get in touch
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Live Video & Author Brand Strategist ◆ Helping You Turn Your Expertise Into Influence ◆ Live Video & Book Publishing Made Easy Peasy ?? INFJ
1 年Lynnaire Johnston I personally like the new video end screen.
Promotional Product Disruptor | Marketing strategy to bring new business to you ?? Maximize brand awareness impact with targeted merchandising products & video brochures | Business strategies to start new conversations
1 年So much to know and learn, thanks for a superb overview Link?Ability Lynnaire Johnston
Award winning business mentor, Founder of She's The Boss Group, Australian Women Speakers and Handle Your Own PR, host of She's The Boss Chats podcast and YouTube channel. Speaker. MC. Top 50 Small Business Leader 2024.
1 年I’m looking forward to our LinkedIn live! Great newsletter with lots of tips btw! ????????????
Helping Clients get Results on LinkedIn?? ?? Link·Ability Membership site manager
1 年It's going to be really interesting to hear feedback from platform users, now that AI is becoming embedded within LinkedIn, there have already been some questionable actions using AI from some top profiles. Is being seen more important than being genuine...? or should that question be - Is being seen to be important, more important than being genuine!
? The Telephone Man ? Telephone Skills Trainer and Sales Coach ? Event Keynote Speaker ?
1 年More to catch up on, I see. Lots that will be useful here but anniversary wishes from LinkedIn? Really? And the point of that is?