Linkedin is for Networking, Right?

Linkedin is a place for networking. For staying in touch with colleagues, and old military or college pals, in a more professional environment than other social media options. I see every day that some are trying to turn it in to a place for giving advice, in an attempt to show general knowledge on any range of subjects, but there is one age old formula that is extremely applicable here.? You get what you pay for, and Linkedin, for the most part, is free.?

In the world of high-end sales, where apparent luxury meets functionality, the aviation industry stands as a testament to both innovation and modern function. However, not all who venture into this sector bring the requisite knowledge or any ethical standards to the table. I often see uninformed sales representatives, driven by the allure of big dollars and the cool factor of jets, decide to attempt a dive into selling “lavish” airplanes.

These salespeople are often lured by the glamour of aviation. They see jets as the ultimate status symbol, a ticket to high-stakes deals, and a way to hobnob with the rich and famous. They pitch these aircraft not just as transportation but as lifestyle investments, often focusing on the sleek design, comfort, and speed rather than the technical specifications or operational costs and safety.

Their understanding might be superficial at best. Terms like "thrust" and "avionics" are thrown around with a confidence that belies their actual grasp of the subject. For them, every airplane is just another "cool jet" that will surely impress any client or associate on the internet.

This lack of deep knowledge leads to several pitfalls. They might oversell the capabilities of an aircraft, promising performance or features that the jet either can't deliver or are not cost-effective. Sometimes, they inadvertently spread misinformation. Claims about regulatory compliance, tax benefits, noise levels, or even the aircraft's suitability for certain missions can be exaggerated or outright wrong.

Repercussions extend beyond individual sales. Such practices can tarnish the reputation of reputable brokers and dealers, disrupt market trust, and lead to a broader skepticism towards aircraft transactions in general. It can also pressure some competitors to engage in similar tactics, potentially lowering industry standards. I don’t like it.

The hard lessons learned from these missteps can lead to betterment. Sales teams start to invest in real training, understanding that selling jets isn't just about the sale but about building a relationship, ensuring safety, and fostering client satisfaction. The saga of uninformed sales in the aviation sector serves as a cautionary tale. It underscores the importance of expertise, integrity, and a genuine understanding of what one is selling. While the allure of making big bucks from selling "cool jets" might be tempting, the real success in this industry comes from knowledgeable, ethical sales practices that respect both the client and the sophisticated machinery they're buying into. Let's hope that these salesmen, and others like them, learn from their misadventures.

Of course, the clients that we serve prefer anonymity.? They are buying a piece of equipment.? One that they will tell you is the single most important business tool that they own.? They don’t do it for accolades, or ego.?They do it because they have a business to run, a family to love and provide for, and employees that depend on them to make the tough decisions and be there when it counts.? This industry is a great one, and it will continue to be.? I hope that if you’re still reading this, you will be a voice for good and ignore the noise.?

Happy Friday!