LinkedIn needs a f*cking reality check

I'm sooo done with the grey suit corporate posts, the endless motivational drivel, the “10 things successful people do before 8am,” and of course let's not forget “I work 120 hours a week to be successful” hustle that’s beyond a bloody joke now!

It’s time we rip up the rulebook and chuck it out the window

If you're like me, you're here because you want to build your brand, your business, and your impact, without losing the will to live in the process

Let me to show you how

1 - Calling out the spammy DMs

You know the ones I’m on about

You accept a connection and 3 minutes later you get a message like: “Hey [Insert Name],thanks for connecting! If you’re interested in boosting your business, let’s hop on a quick call. Here's my diary link"

Ehhh no, I’m not “interested in boosting my business”

I’m interested in keeping my f*cking sanity on here, not getting spammed from arseholes like you!

Stop pretending everyone is your ideal client

LinkedIn’s full of “I only want to work with my ideal client”

Well yes of course we all do

But LinkedIn is about networking. If you’re turning down everyone who isn’t your ideal client you’re missing out on some great opportunities

Not everyone has to fit into your dream client box of ideal but it's okay (and in fact I encourage it) to connect with people who might not be your target audience or might not end up paying you, but they might still know someone who does. Networking doesn’t always need to be transactional

It’s about making a human connection

Can we please forget the LinkedIn “Content Strategy” that everyone else is doing

Everyone's out here talking about the “perfect content strategy”, "my secret sauce to having a viral post" blah blah blah

Just post what you actually want to bloody post

Share what gets you excited

Give people something that feels real, raw and relatable not just for an algorithm hack

Post your thoughts with no filter

Let people know when you screw up

Be messy

Be honest

That’s the only strategy that’s going to actually going to cut it in 2025.

LinkedIn’s a playground, your stage, not a f*cking prison

YOU get to decide how you show up, what you share and how you connect with people

Don’t let anyone tell you it has to look a certain way

That's bullshit!

You make the rules here

You're in control

So if you want to disrupt the hell out of this platform then JFDI

That's what I'm here - creating a movement to challenge the status quo on here. If you want in just DM me ILLUMINATI for info