LinkedIn Myth: It's All About Connections
? Carol Kaemmerer
Executive Branding Expert and Keynote Speaker ?? : Crafting Impactful Profiles, Navigating Career Transitions, and Boosting Online Credibility—For C-Suite and Senior Leaders Ready to Shine
My inbox overflows with offers to automatically generate leads for me on LinkedIn with little effort on my part. It is as though getting leads (connections) is the most important strategy to be pursued above all else. It reminds me of the phrase attributed to Malcom Forbes, "he who dies with the most toys wins." The number of connections one has should not be the metric by which you measure your success on LinkedIn.
Although the search algorithm works better for us when we have over 500 connections, once we’ve reached that threshold, there is a strategy that is much more important than adding new connections. That strategy is nurturing relationships – growing connections into colleagues, allies, and customers; creating a true, functioning network of people whose expertise we trust, to whom we gladly refer others and receive referrals from them. We do that by paying attention to people whom we find interesting.
For LinkedIn nurturing strategies, see my article: Nurturing Your Most Important Business Relationships on LinkedIn.
If you are looking for help with your personal brand online, you’ll find these options on my website, https://carolkaemmerer.com
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