LinkedIn Myth No. 87 - All You Need Is Really Good Content
OK, the headline is more of a half myth!
The truth is that you do need really good content
BUT
You also need to make sure the right people are seeing it!
A good way to achieve this is to create a newsletter!
Why?
ONE: When you create a newsletter, everybody in your network gets notified individually.
TWO: Each time you connect with somebody new, they get notified about your newsletter.
THREE: Those who subscribe to your newsletter receive a personalised email every time you publish something.
I subscribe to Grant Cardone and this is what my inbox looks like:
Creating a newsletter allows you to create a subscriber list very quickly.
How many subscribers can you expect?
I've found that 10-15% of my network have subscribed, so you can do the maths.
You can find out how many people are in your network here:
FOUR: You can create multiple newsletters.
If you are involved with several companies or specialise in several areas, you can create bespoke newsletters.
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Each time you create and publish a newsletter, you can expect benefits ONE to THREE as above.
CAN YOU SEND YOUR NEWSLETTERS TO YOUR TARGET AUDIENCE?
Yes. You can do the following:
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