LinkedIn messaging using Audio
Angus Grady
Linked In marketing services starting conversations that convert into sales. ?? Lumpy Mailer that gets sticky doors opened
LinkedIn Messaging - How to get the best out of Audio
I've always been a fan of audio and blame Radio Luxembourg and Emperor Rosko. Those Sunday nights tuning into the chart show under the cover of your blankets. Having to move your transistor radio to get the best frequency, missing the vital Top Ten...
I digress
?LinkedIn messaging I love as well. Audio in my view is emotive and builds relationships and bonds far faster than prose or even video.
Sound is part of our language. We get sound advice, we make sound investments, we sound people and situations out. Brands are emotion and marketing motion so it makes sense to include audio in your marketing.
? LinkedIn messaging is great for this but falls down a bit.
? Only 60 seconds long, a pile of blue kines in your inbox and no easy way to organise.
How I Approach Messaging
Always add a line of text immediately after sending the audio message. Helps with organising and replying. Keep messages short, try not to do two and keep to about 50 seconds.
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? Try using another app, I use Recorder pro on my IPAD and Easy Recorder Pro on my Android phone.
This is an example of the Recorder Pro IPAD
The beauty of this is that the recording can be saved to Photo Album, Sound Cloud, Dropbox making it easy to share straight into a LinkedIn message as if its native video. It works so well and if you would like to see what it looks like please do message me and simply write MESSAGE ME and I will send you Sound Travels.
You can upload to Sound Cloud and this is a bit of a long winded way around but at least it shows some effort. It takes longer but in my experience the effort pays off.
We live in the attention economy and our job is to get it and keep it.
Hope this has been of help and as always please do get in touch if you need any clarification on anything mentioned.
?Was going to add a What's New section but Bells, Links, Templates etc have been done to death and you deserve better ?
Milton Keynes Printing & Direct Mail Marketing Expert Helping Business Owners Like You Attract New Customers & Win More Business - Connecting Small Business Owners & Professionals Through Effective Business Networking
2 年Another great tip Angus. If only I could make an audio comments here rather than having to write ??
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2 年Is it true that he wasn't a real 'emperor' ??
Independent LinkedIn? Trainer & Consultant Expert | Keynote Speaker | Data-driven results for generating more leads | Attracting top talent | Igniting the ambassador program | Optimizing ad campaigns | Personal Branding
2 年This is what I call a value add post that explains how to make audio work in your LinkedInenvironment Well done Angus Grady
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2 年Really like your tip of adding a few lines of text to give your voice note some context Angus Grady ??
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2 年Thank you Angus