LinkedIn Masterclass: Women In Business Mornington Peninsula | July tips to maximise your LinkedIn Presence

Our resident LinkedIn expert, Karen Hollenbach , is running a LinkedIn Masterclass with the Women In Business Mornington Peninsula on 1st August. This two-hour Masterclass, specifically tailored for women in business, will explain how to craft a compelling LinkedIn profile that highlights your unique story, how to activate the profile features specific to business, how to strategically showcase your professional brand, attract potential clients or partners, and establish yourself as an industry leader. If you live or work in the area, we'd love to see you at this event. Find out more and register here.

In this month's update we provide tips to help you maximise your LinkedIn presence, via your profile and company page. We also share our latest resources from Think Bespoke's knowledge base and The LinkedIn Marketer Podcast, with Karen Hollenbach to support your LinkedIn content marketing journey.

July tips to maximise your LinkedIn presence

And just like that we're in another financial year. There's lots happening on LinkedIn at the moment, with some commentators reporting a drop in engagement. LinkedIn is doing a big push on AI, games and premium subscriptions (profile and page), offering features for both and limiting features for free memberships.?At times like this, we're reminded of something Debbie Hatswell , Think Bespoke's Head of Online Content Solutions, once said - do not get distracted by shiny things.

The key to success on LinkedIn is multilayered. There is no one silver bullet. Jobs you can do on LinkedIn in July include:

• Company Page: Check all the information on your company page is current and you're using all of the features available to you.
• Profile: Check you / your team's profiles are up to date and you're using all of the features available to you.
• Analytics: Review your analytics and clarify which content is performing well. Think about why this is the case and do more of this type of content in upcoming content plans. If it's not performing well, it may be time to take a fresh look at your content marketing strategy.
• Content Marketing Strategy: Review your profile and page strategies for LinkedIn. Do they still make sense in the current economic and competitive landscape?

If you'd like help with any of these components, please browse the knowledge base on Think Bespoke's website or The LinkedIn Marketer podcast. We have lots of resources to help!

BROWSE THINK BESPOKE'S KNOWLEDGE BASE

Think Bespoke's Knowledge

Over the last month we've published the following articles for you on Think Bespoke's knowledge base:

• The Benefits of LinkedIn Profile Networking Rituals: in this article you will learn more about the benefits of LinkedIn profile networking rituals and how to get started with your own LinkedIn rituals.
• Why Job Seekers Need a LinkedIn Profile: in this article I explore why job seekers need a LinkedIn profile. If you are a professional looking for full time, part time, contract or freelance work, these tips will help explain how your LinkedIn profile helps you get noticed by decision makers interested in your skills and experience.

You can currently get free access to articles on Think Bespoke's website in the categories of LinkedIn Profile, LinkedIn Marketing and Career Management.

BROWSE THINK BESPOKE'S KNOWLEDGE BASE

The LinkedIn Marketer: Karen Hollenbach

We've recorded an extended podcast episode, exploring LinkedIn Profile Best Practice.?Listen to?S5 #19 LinkedIn Profile Best Practice.

In case you missed it, you may also enjoy?S5 #17 How to Create a Board Ready LinkedIn Profile.

BROWSE THE LINKEDIN MARKETER PODCAST EPISODES

Mentoring and Training Packages

Want to up-skill in LinkedIn content marketing? If you want to up-skill in LinkedIn choose from our LinkedIn Deep Dive, LinkedIn Strategic Content Marketing Framework or LinkedIn Marketing Mentoring program.

Want to improve your LinkedIn presence?

If you want to improve your LinkedIn profile, start with our LinkedIn Profile Essentials online course. Want your profile or page reviewed? Check out our LinkedIn Health Check. Need your profile written for you? Check out our LinkedIn profile writing services.

LEARN MORE ABOUT OUR PACKAGES

LinkedIn Health Check

Our LinkedIn Health Check is a great way to get access to a LinkedIn Expert (that's me!) to help you with:

• Reviewing your LinkedIn profile or LinkedIn company page to ensure they are following our best practice guidelines and optimising all the profile and page features available.
• Learn how to create a LinkedIn Newsletter or LinkedIn article.
• Review your LinkedIn posting plan to make sure you’re engaging your LinkedIn audience

Choose from 30 minute, 60 minute and 90 minute session times.

BOOK A LINKEDIN HEALTH CHECK WITH KAREN

Book an Intro Chat

Discuss your LinkedIn training needs

If you're planning training or mentoring for yourself or your team, or you need a LinkedIn profile refreshed, but you're not sure which package or service option to choose, please book an intro chat with me.

BOOK AN INTRO CHAT WITH KAREN