LinkedIn marketing success pt 1: 3 facts to unlock your content creation

In the previous article, I shared what a minority are the content creators on LinkedIn. Become one of them and, because of the comparatively little competition, you can get your content a great visibility. 

If you feel unsure about your the possibility of success - here is some encouragement: 

Fact #1: Of the 10,000 most shared articles of the last 5 years, only 6% were written by influencers.

Further proof that you don’t need to be labelled as an influencer with a massive following to go viral on LinkedIn. Only 669 of the top 10,000 posts since 2012 were written by LinkedIn Influencers like Richard Branson, Guy Kawasaki, and Gary Vaynerchuk. Research the best practices and you’ve got a good chance of seeing success. 

And what exactly should you be posting? 

Fact #2: Long-form content gets the most shares on LinkedIn - in other words: ARTICLES

OkDork.com dug into viral LinkedIn posts to hunt for trends on what type content performs the best. His findings are game-changing. As for the sweet spot when it comes to content length, you should be aiming for long-form but not too long-form. His results showed 1900 word articles got the most shares. Other agencies stick to the 2 minute read rule or quote the success word count on 250 words but everyone agrees that the format is of a long type - hail the article!

Fact #3: LinkedIn SlideShare now has 70 million monthly active users.

According to Tech Crunch, LinkedIn’s slidedeck sharing platform SlideShare is up to at least 70 million users monthly. If you become bored with the article form, you can use a slide deck as another content type.

Watch this space for tips on how to get more LinkedIn shares later this week.

Thank you lots, 

Bilyana