LinkedIn Marketing: How to Get 200 Targeted Leads Daily with over 25 million views.

Lead generation is an indispensable part of business.

If you want to have paying customers, you need to gather a reliable stream of leads.

That’s the bottom line.

But generating leads isn’t as easy as one might think. In fact, it requires quite a bit of finesse and a whole lot of time.

Reports show that 65% of businesses say generating traffic and leads is their top marketing challenge.

That doesn’t surprise me at all.

There is encouraging news though.

Marketers now have a lot more avenues to target potential customers. At the forefront of that is social media.

And if we’re talking about the highest-quality leads, LinkedIn is the clear winner.

It’s a bit shocking, I know.

You expect a giant like Facebook to be leading the pack.

Not in this case. More than 80% of B2B leads sourced from social media come from LinkedIn.

LinkedIn is one of the most overlooked and underrated social media platforms for marketing.

I want to clarify that there are a ton of awesome platforms out there that can effectively help you generate leads and expand your reach.

I am not here to tell you that LinkedIn is the end-all, and be-all for your digital marketing needs.

So what am I here to do?

I’m here to be upfront and straightforward about LinkedIn’s potential. I’ll walk you through my step-by-step process on how to quickly grow your connections and leads on LinkedIn.

But numbers are just that: numbers.

It’s the quality of LinkedIn users that is truly impressive. You might also be surprised by how well users engage with the platform itself.

75 percent of all registered LinkedIn users have incomes over $50,000, and 44 percent have incomes over $75,000.

Executives from all Fortune 500 companies are on LinkedIn, and a recent survey of business executives found that 76 percent of them check their LinkedIn accounts on a daily basis.

LinkedIn boasts over 660 million users in more than 200 countries and territories across the globe (LinkedIn, 2020). 

This type of engagement helps to explain why LinkedIn generates more leads than blogging, Tweeting or posting on Facebook, which in turn results in some of the highest conversion rates among any of the major social media sites.

In fact, according to B2B News Network, approximately half of all users are likely to purchase from a company that they engage with on LinkedIn.

So, it’s pretty crazy that more people aren’t taking advantage of this platform, especially since LinkedIn has a wild card up its sleeve that is often not taken into consideration.

The big secret? Specificity

When you market on LinkedIn, you’re not just hitting a generalized demographic of individuals in certain geographic locations with certain professed interests like everywhere else.

On LinkedIn, you’re able to target your audience on a much deeper level — including geographic location, current company, past company, industry, profile language, non-profit interests, and school.

This is why LinkedIn is the perfect option for highly targeted communication efforts to a very specific “micro” demographic with better opportunities for high conversion rates.

Optimize Your Profile

When people look at your profile, they decide whether you're worth connecting with in several seconds.

These are the questions that go through their head when making this decision:

• Do they look like a domain expert?
• Do they look like a leader?
• Can they help me?

If you can trigger a "yes" to each one, then you can connect with venture capitalists, Fortune 500 founders, and thought leaders - at scale.

It starts with the headshot because people mentally digest pictures before they read.

Get your Linkedin Profiles Optimized Today

You don't need anything over the top. As long as the viewer believes you put in the effort to take a professional headshot, then you've increased your add-back percentage.

What's an add-back percentage?

It's the percentage of the connection requests you send out that get accepted.

To take it up a couple of notches, ideally, you should have a picture of you smiling. The next step is optimizing your cover photo. There are three photos that will increase your add-back rate:

1.  You with a relevant influencer in your industry

2.  You speaking in front of prospects

3.  You at a local landmark (only works if you're connecting with people in your city)

Once your viewers finish judging your headshot and cover photo, they'll read your headline.

The more thought leadership you can portray here, the higher increase you'll see in your add-back rate. This doesn't mean writing "Thought Leader" in your headline. You need to list tangible accomplishments or awards, preferably with numbers; otherwise, people won't believe you.

If you're lucky, they've given a check mark to your headshot, cover photo, and headline.

Now they're reading your bio.

This is your opportunity to get them to click-through to your landing page. The biggest mistake I see from almost everyone on LinkedIn is lack of specificity. I don't know what they do and how they can help me. If you can't state your business proposition in two sentences, then you don't have a business.

For example, take a look at my bio:

""Most businesses suffer because the are not getting enough leads to work with, resulting in struggle for clients which is frustrating, right?

Stop spending thousands of dollars on paid ads while you can organically generate hot leads daily marketing on linkedin.

I believe there is always something to learn, and with medias rapid pace, there's always something new.

And one of those new medias is this platform you are using right now, most business owners don't know of its significance to their business.

I wouldn't do that, Linkedin connects business owners like no other platform today.

Currently its the best source of B2B leads for small businesses.

Having started some businesses that failed, I found one of the major problems you face as a small business owner to be lack of leads and clients.

Your business services are great but your lead generation systems has failed.

Your business needs consistent inflow of leads to keep it profitable and running.

Make your marketing more effective by using linkedin to generate leads.

To get started, you need to optimize your profile to attract your ideal clients.

This is a long term game so quality content is also of utmost importance, offer value to your clients and you will attract them. 

It also help build your authority and lessens the stress of you having to explain who you are and what you do.

Then the last tip I will give is be human, interact with your clients, automate less, identify their problems and create solutions (Your Services).

Never assume you know your clients more than the know themselves.

Always ask and engage with them one on one, it will grow referral traffic.

Am a Result-oriented, responsible and committed Marketer, with a get it done, on time and high quality service spirit.

I will help you generate quality leads for your business, by starting from the most basic step which is optimizing your profile to rank better on LinkedIn and as such get you more visibility.

Send me a message now to audit your profile and give you real-time steps to optimize your profile (you don't pay for the audit).

Lets Connect!""

If the copy works, then why change it?

I have the same copy under my first job title.

It doesn't end here. You need to optimize every part of your profile.

Make sure you have a logo for each company you've worked at. If there's no logo, viewers will assume the company didn't exist.

Logos are nice, but the recommendations are more tangible. You should have, at least, five. If you don't, then ask your coworkers and peers for a minute of their time to write something for you.

Don't be shy. It's worth the ask.

If you've done everything listed, then your profile is optimized.

You're now ready to expand your network.

Auto-Connect to Thousands of Prospects at Scale

With several clicks, you can connect to hundreds of targeted prospects at scale.

Founders of 500+ employee companies in the software space?

Done.

Directors of Innovation of 250+ employee companies in the marketing and advertising space?

Done.

And they'll accept your connection request because your profile is optimized.

To make this magic happen, you need to use the tool, GrowthLead to expand your network. First, write an invitation message. You'll see the option in the middle drop-down. Write an intro message that doesn't focus on any type of ask.

Focus on establishing a common bond. For example, if I'm reaching out to founders in Los Angeles. I ensure to include the words "founders" and "Los Angeles" in my message. This message will go out to everyone you auto-connect with - possibly thousands of individuals.

Next, I plug-in a relevant LinkedIn search query into LinkedIn Sales Navigator and save is as a search. If you don't have Sales Navigator, then don't bother to run automation. You'll get your profile banned.

I import this LinkedIn search into GrowthLead. The tool will automatically start connecting with personalized messages to everyone in the search query. Don't connect with more than 80 people in a 24 hour period; otherwise, you risk the potential of getting banned.

If you send out 80 requests every other day, you can expand your connection base by a thousand targeted prospects every month. Powerful.

Now that you have a strong connection base let's ramp up engagement.

Publish Viral LinkedIn Posts Every Week

You have many prospects in your network.

Do you immediately follow-up with a sales message?

No.

You need to nurture them with value - every day.

Don't bother with LinkedIn's Publishing platform - it's comparable to Facebook Notes. You need to leverage statuses to get seen and heard. An excellent status takes less time to create and will get far more eyeballs than your published post.

Before you can have any major success with this you need to know how to write to drive engagement. It starts with the first two sentences. If those don't pull your reader's attention, then you've lost them.

Every quality piece begins with a problem, significant change, announcement, or credibility:

Problem: Based on customer feedback or a trending problem

Significant change: Promotion or Relocation

Announcements

Credibility: Industry related book reviews or summary of a conference.

The last two sentences are almost as important as the first two. If people don't walk away feeling a strong emotion, then don't expect them to like, comment, or share your post.

Provide them an "aha" moment.

You're almost a pro. However, you're missing everything in the middle.

Here you want to tell a story with tangible examples.

Without a story, no one will care.

To tell a gripping story, you need to pull out every adjective from your dictionary, including amazing, super, nice, great, wonderful, and best. Instead, you need to write with TANGIBLE examples.

Here's the difference:

"Peter is our best salesperson."

vs.

"Peter closes every prospect on the phone."

The latter example you can imagine, the first one you can't.

You know you're a pro when you can re-enact conversation. A conversation is more tangible than any description.

If you can write engaging content, then you'll have no problem nurturing your connections.

Use Engagement Posts to Drive Subscribers

To turn your engagement into email subscribers, you can offer a relevant download or ask them for their opinion on a content release. For example, Ask your LinkedIn connections for their opinion on a book cover while providing a link to get notified when the book comes out.

Because LinkedIn decreases engagement for posts with links, put the link in the first comment. When I hit thirty comments on the piece, I'll move it to the text area because garnering the initial engagement is the hardest.

Here's an example piece Josh Fechter used to drive close to two hundred email subscribers:

Engagement pieces are powerful, but you can't overdo them. Release only a couple of them every month; otherwise, you'll look hungry for email address rather than someone who wants to build genuine relationships.

Use Appreciation Posts to Develop Key Relationships

LinkedIn loves when you appreciate people in your network.

They go crazy over it.

The formula:

1.  Introduce the problem you had before your meeting

2.  Explain the credibility of the person you're meeting using a tangible example

3.  Dive into the key learning lessons from the conversation using bullet points

Publicly acknowledging how people help you is one of the best ways to create valuable relationships. It shows you're willing to vouch for a friend not only to one person but your entire network.

Turn Your LinkedIn Connections into a Vibrant Tribe

Once you've connected with and nurtured many of your target LinkedIn prospects, you have the leverage to build a tribe. This happens in a Facebook Group, not a Slack community or a LinkedIn Group - those are dead zones.

To get people into your community, there are two ways:

1.  Email

2.  LinkedIn messaging (more painful, but still works)

1. Email

Here's the email template I'll send out to all my LinkedIn connections:

“Hey [first name]

As a LinkedIn connection and fellow founder, I wanted to personally invite you to a founder Facebook Group I organize that's very active, Marketers & Founders.

I happen to run one of the largest marketing communities in Silicon Valley (3000+ members) and the Facebook Group (6000+ members).

The Marketers & Founders Facebook Group is moderated by a few of the best, so it’s invite-only.

Our moderators:

1.  Aj Cartas; 1.2 million social media fans and is an influencer lead @TopBuzz

2.  Taylor Pipes; content strategist @Evernote

3.  Me ?? Past head of growth for @22Social, @UpOut, and @GrowthX. 

You can join the Marketers and Founders Facebook Group here:https://www.facebook.com/groups/growthmarketers/

If you want to know more info, feel free to reply.

Cheers,

Josh Fechter"

To email them at scale, you need to have a few warmed up email accounts tied to a domain you don't use for your website or primary business but sounds relevant to your brand. For example, I used "marketersfounders.com"

Here are the two tools you need to send emails at scale:

Tool #1: Google Apps 

A Google Apps account will enable you to create many email addresses tied to your "temporary" domain. I recommend sticking below 300/day per an email address and starting off at 20/day for the first three weeks.

Tool #2: Mailshake

This tool will enable you to send thousands of emails/day if you have many emails attached. It's the best tool for sending emails at scale with the shortest learning curve. It took me around twenty minutes to understand the entire tool and another twenty to begin sending emails.

2. LinkedIn Messaging

Andrei posted on LinkedIn whether people were interested in joining his B2B SaaS community. As a result, he received almost over 1,000 responses. That's 1,000 new members from one post. He only had 2,000 connections when he posted this.

The next step is paying a VA to use your profile to connect with all these people and send them a message with your community link. After emailing and posting on LinkedIn, you should have a couple of thousand members in your community. Well done.

Target the decision makers

It’s imperative you consider the sales cycle when you’re generating leads.

I am referring to the entire process it takes for you to sell a product or a service.

It includes everything, i.e., generating a lead, nurturing that lead, and eventually making the sale.

Follow up with old leads before targeting new ones

I’m sure you’ve heard that lead generation is a numbers game.

Target enough people, and eventually you’ll land a sale.

That’s true in a sense.

But the quality of these leads is also important.

Many people collect a bunch of leads, initiate contact, and stop there.

Then, they restart the process.

The problem with that?

There’s no follow-up.

And if you know a thing or two about lead generation, you know the follow-up is crucial.

We know 80% of sales need five follow-ups, but almost 50% of people only send one.

When is the right time to send a subsequent message?

In my experience, three days is ideal for the first follow-up. You should check in with your prospects several times.

It can even be automated.

If you’ve collected email addresses, you can set up an autoresponder series.

This way, it becomes a hands-off process.

Businesses who use marketing automation experience a 451% increase in qualified leads.

Join groups where your ideal prospects hang out

LinkedIn groups are gold.

There’s no better way to quickly and easily find quality prospects.

You can also create your own group. But that requires a time investment—you need to build the group and then maintain it.

If you want to save time, I recommend joining an existing group.

You want to select groups relevant to your industry. It’s also important to have an idea of your ideal prospect.

This way, you can target people who will be receptive to your message and, eventually, your product.

Here are some other things you should consider:

• group size – you want to target groups with a decent number of people so you have a large enough prospect pool
• level of engagement – group members should be active: interacting with content, starting conversations, etc.
• group rules – most groups have rules of engagement; some are stricter than others and don’t tolerate any promotional content.

Conclusion

LinkedIn is hands down one of the best platforms for lead generation.

If you know how to work it, you can end up with some quality prospects primed to become your paying customers.

But as fruitful as lead generation can be, it is also a time-consuming task.

If you don’t use the right strategies to target the right people, it is easy to spend months and see no result.

I’ve pinpointed some of the biggest time-wasters and ways you can go through this lead-generation process quickly.

Use the strategies, and you’ll see more leads of a higher quality, without a massive time investment.

Author

Oluigbo Peter is the Founder of SOL Media, a global service agency providing LinkedIn Leads Generation and management services.

Resources

How I Reached Over 25 Million LinkedIn Views in 4 Months

How to Get 200 Targeted Leads Daily on LinkedIn (Starting This Week)

How to Generate Leads from LinkedIn

Disclaimer

This results are not typical, you need to be consistent and measure growth to get the result in the title.