The Linkedin Lucha Libre Says: Your Post Content Sucks; Change It

I won't lie: I have an issue. An issue that bothers me to no end, mainly because of the negative mindset and time management issues it inflicts on me daily. Moreover (and likely most importantly)... It flat out annoys me. All day, every day. And I'm not alone.

Am I being harsh? Possibly. Do I think that most who involve themselves in this pet peeve posting realize the detriment they are doing to me as well as to their own brand and overall value of network? I realize they don't. But, what kind of person would I be if I didn't take a few moment to help these individuals out? A terrible one.

So what am I referencing exactly? No need to explain, I'd rather just show the problematic annoyances in their true form. Let's begin:

And This... This one, definitely:

But above all, This one is my ultimate annoyance of them all:

Though it may seem harmless to many of the masses, I know the fellow men and women who invest their brain power and time in a profession that requires human capital or professional networking as a keystone in success will agree to this point. Especially those who value the benefits and realities of modern networking as it correlates to their professions. So, I'll just go ahead and say it: Your content sucks and you need to change it.

I know it's harsh to hear (and quite possibly a touch crass to couch it in those terms), but sometimes it takes someone laying it out to you in "real talk". I know you're not attempting to annoy me or bother anyone within your network. I definitely know you're not trying to cause your professional image any damage.

Understandably, I believe that the problem lies in the incorrect correlation that has been created in these individuals minds correlating the concept of "social media plans with a solid network growth benefit" positively with "linked-in automated multiple postings that gain likes". I mean, it is an understandable thought process: If it works across other social media outlets such as Facebook, it will work on Linkedin.

Unfortunately, there is no benefit in these likes and the substantial spread gained from these posts (For those who may be unaware, if someone likes your post it then spreads to the feeds of all your connections - which admittedly is quite the coverage asset). But what value is a non-nonsensical image or quotation to those who utilize Linkedin for it's intended purpose? Very little to none.

Now, the exception is those individuals who do operate social media consultant functions in the professional capacity who use such statistical achievements as an example for social media consulting opportunities with potential clients. But outside of such an exception, it's fairly accurate to take as a truth the fact that unless you are in a professional role of the sort seeking small business consulting role, you're not benefiting. In fact, I'd say the reverse is accurate: you are causing detriment to your professional image. Consider logically: What does growth and spread of such content matter if those that choose the likewise become involved equates to a nonsensical pile of bodies spread out to so thin on the spectrum of value and across the professional (or non-professional) spectrum?

So, what's the solution?

Provide valuable content. Well, not just content, but content that is considered valuable to those in a professional capacity. Articles of industry changes, new practices, white papers.... The list is quite large in terms of choices. Yes, it is true you will see a lower "like" return and spread. But if focused into your industry, those whom do utilize your content are those who you should choose to interact with on a deeper level professionally. Thus, your value is not quantity, but quality.

And, I will be less annoyed with you.

So, Now is your chance - Do you disagree? If so, please do comment and express why I am wrong!