The LinkedIn Leverage: Your First 5K Followers in 5.5 Weeks

Many of you have taken my free masterclass…

The LinkedIn Leverage: Your First 5K Followers in 5.5 Weeks.

In those same 5.5 weeks I landed my first few clients netting me $5K in profit.

After 8 months of that exact same process?

Today I’m making $250K YRR at 95% margins with almost 20K followers.

• I know this method works.
• I know this can change your life.

As long as you take action.

So...

For those who haven’t taken the course.

And...

For those who need a quick refresher.

Today’s article is a fast-paced summary of the masterclass.

With the hopes that it sparks a new fire (or reignites an old one).

Here is my simple 5-step LinkedIn process...

1. Optimise Your LinkedIn Profile

Your profile is the first impression you make on LinkedIn. Here’s how to make it count:

1. Banner: Your banner should be visually appealing and communicate your professional focus. Use simple graphic design tools like Canva to create a professional-looking banner that has your core message and offerings.
2. Profile Photo: Choose a clear, professional photo where your face is clearly visible. This helps in making your profile approachable. Make sure to choose a colour that you can own across all your content.
3. Headline: Craft a headline that succinctly states your professional role, your skills, and what you offer. It’s a quick snippet of your professional identity and why people should care.
4. Services Offered: Clearly list the services you provide. This section acts like a digital business card.
5. Featured Links: Include links to your work, blog posts, or any external content. This provides credibility and showcases your professional contributions.
6. About Section: Write a compelling ‘about’ section that hooks readers to learn more about you. Start with a captivating sentence and keep the content engaging.

2. Build Authentic Connections

Expanding your network with meaningful connections is key:

1. Personalise Connection Requests: When sending connection requests, include a personalised note that references something specific from the recipient’s profile or shared interests.
2. Strategic Connections: Use filters in the LinkedIn search to find people in your niche, with similar interests and following the same top creators. This helps in building a network that is aligned with your professional goals and you genuinely want to connect with.
3. Engage with Content: Regularly comment on posts by others, especially those in your field. This increases your visibility and helps in forming deeper connections. The more you show up for others, the more likely they will show up for you.

3. Engage Genuinely

Engagement is more than clicking 'like'. Here’s how to engage meaningfully:

1. Comment Thoughtfully: Write comments that add value to the discussion. This could involve asking a question, offering a unique perspective, or sharing relevant information.
2. DMs (Direct Messages): Use DMs to start real conversations without immediately pitching your services or asking for favours. This builds trust and fosters genuine relationships. This is where all the client conversations happen and become calls.
3. Support Small Creators: Engaging with posts by less-known creators can lead to reciprocal engagement and help in building a supportive community. This is to give back to the community that built you up.

4. Create Quality Content

Content is crucial in establishing your thought leadership:

1. Content Funnel Approach: Develop content at different levels - 1) Reach: Broad topics to attract a wide audience. 2) Relatability: More specific content that resonates with your target audience. 3) Reliability: Highly niched content that establishes your expertise.
2. Visual Appeal: Invest time in creating visually appealing posts. Good design attracts more viewers and can significantly enhance engagement.
3. Effective Copywriting: Employ compelling hooks and structured formats like listicles to keep your audience engaged. Use tools like headline generators to refine your copy.
4. Leverage Analytics: Regularly check your post analytics to see what works best and refine your content strategy accordingly.

5. Offer Free Value

Providing free resources can significantly enhance your credibility:

1. Weekly Newsletter: Set up a newsletter on LinkedIn to share insights, updates, and useful content regularly. This keeps your network engaged and cements your status as an expert. Use this newsletter as a guide on how to make it valuable.
2. Free eBooks/Guides: Create and share eBooks or guides that provide deep dives into your areas of expertise. This not only offers value but also showcases your knowledge and skills.
3. Free courses/webinars: Give away your knowledge freely. Clients that want to work with you will be those that need personalised advice. This is where you create a thriving MRR business, not on a few course sales.

If you want in-depth explanations of each of these steps where I take you through the entire process on LinkedIn itself with visual examples and step-by-step processes?

Get "The LinkedIn Leverage" for free here.

Are you looking for more depth?

Figuring out your personal brand, message, tone, voice, colours, logos, as well as how to source and generate viral content across all platforms, and monetise the attention?

My next course Brand OS will cover all of that and more, with AI automations to make your life easier, your reach go further, and your cash flow beam up on autopilot.

I will be giving it away for free for the first 10 people that get on the waitlist today.

All I ask of you when it’s out is to leave a testimonial and provide me feedback to improve it.

So that when I officially launch, it’s the absolute best that it can be.

Get on the waitlist here.

Need help right now?

Book in a 1-1 LinkedIn Clarity call with me

See you next Friday! ??