LinkedIn the Lead Generation Goldmine… with the Right Tools! (Part.4.)
Carlos Batista
?Empowering Coaches, Entrepreneurs & Business Owners to Master LinkedIn for Lead Generation Without a Marketing Budget ? LinkedIn Trainer ? Business Growth Strategist?
Welcome to Issue No.4 published on the 21st of December 2021. This is the last issue for 2021. The purpose of the Business Growth Strategies Newsletter is to share tips, tools, resources, and guides that help you take your business to the next level…without the need for a marketing or advertising budget.
Every issue will be jampacked with valuable information to help you with your lead generation and business growth strategies while ensuring you keep your costs low if no costs at all. If you have not yet read Issue.1, 2. Or 3 then you can find them Here!
LinkedIn the Lead Generation Goldmine… with the Right Tools! (Part.4.)
In the previous issue of this newsletter, we covered the conversion equation (also known as the marketing equation). We will now look at the buyer’s journey and how that can help you better position your content and marketing to your ideal clients.
The buyer’s journey consists of 3 sections as indicated below:
Most marketing or content focuses on getting sales which when looking at the graphic above will show you that you are targeting a very small number of potential buyers. If you build a relationship with your potential buyer that covers all 3 sections, you have a much larger group of potential buyers.
Let’s look at each part of the journey in some more detail.
Future buyers
This group of people is searching for information on the benefits of ownership of the item/service they are looking to purchase. If you provide them with the information they are looking for, you start building a relationship of trust with them as you are helping them on their journey.
Soon-to-be-buyers
Once this group of people has found the answers to their question on the benefits of ownership, they now look for objections to ownership or, what are the consequences of not buying or owning what they are looking for. If you again give them the information they are looking for, the trust relationship gets stronger, and you start creating a position as an authority in your field.
This group now weighs up the benefits with the objections and from there move on to the next part which includes the question of… Whom do I buy from?
Now buyers
Now that your potential buyers have navigated the first and second sections, they are ready to buy, and the process of vendor selection begins. If you have provided your potential buyer with all the information, they needed to navigate through the first 2 sections, then there is a good chance you will be the chosen vendor as you have built a relationship of trust through helping them on the journey.
Do you see how many more potential buyers you will reach by understanding a leveraging the buyer’s journey?
Now that you understand the buyer’s journey and can use that information for creating content and marketing material that leverages it, you now need to get that content in front of more of your potential clients. Discover How to?leverage?LinkedIn for lead generation,?without?the need for a marketing or advertising budget,?even?if you only have a free account, while only spending?30-45 minutes?a day on LinkedIn by clicking here!
In Issue.5 of this newsletter, we will look at the customer event chain and how this can help you grow your business. Issue.5 of this newsletter will be published on the 4th of January 2022.
Social media is all about communication? Read it Here!
Understanding That Social Media is All About Communication is the Key to Getting Likes and Shares… Here’s Why! Read More Here!
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For many business owners and entrepreneurs, LinkedIn is nothing more than an obligatory profile that needs to be completed to maintain a consistent reputation on the Internet. However, LinkedIn can be so much more and is designed to help businesses enhance their networking efforts and generate more leads. Here are the top five tips for helping your business use LinkedIn to generate more leads and increase sales.
Tip #1 – Prepare for Action
Trying to find a new lead before being fully prepared can ultimately hurt your efforts. To get the most out of LinkedIn, you have to start by optimizing and branding your profile and company page. The most important thing that you have to consider is your profile picture. This needs to be something that conveys your professionalism and what your company stands for. Then you need to make sure that your profile, including your biography and contact information, is complete. The next step is to ensure your company page on LinkedIn is also optimized for your ideal clients.
Tip #2 – Look for Potential Leads
This is where LinkedIn can really help your business generate leads. Use the convenient search boxes at the top of the website to scour over 750 million members for relevant contacts. LinkedIn has the most powerful search capabilities of all social media networks and, when used correctly will generate more connections that you can then nurture to prospects, leads, and clients.
Tip #3 – Send Customized Connection Requests
Once you’ve identified the most promising prospects on your list, you’ll need to start sending out personalized requests to connect. Start by reaching out to common contacts and asking them to introduce you. When creating your message, be sure to include how you know the person, what you have in common, or even what you find interesting about the person. The point is, you want to avoid using the boring and generic invitations that LinkedIn provides, and you also want to avoid trying to pitch your business, products, or services. Remember, you are trying to connect with this person to build a relationship.
Tip #4 – Establish a Method for Following Up
After your connection invitation has been accepted, one of two things will happen. Either the new connection will reach out to you and express an interest in learning more about your company, or they will wait for you to reach out. You'll have to decide on how to move forward. Will you reach out right away, or will you wait for a few days or weeks before following up? The important thing is that you do follow up with the connection that you develop.
You can never have too many ways of generating new leads. By including LinkedIn in your strategy, you can diversify your customer base and build healthy customer relationships for years to come. The beauty of LinkedIn is that you can build and grow your business WITHOUT the need for a marketing or advertising budget.
Sound too good to be true? I have generated all the prospects, leads, and clients my business needs since March 2019 using only LinkedIn. I do not have a premium account and I do not use sales navigator. I have tried and tested all the features available on LinkedIn and now implement a process that is proven to help me grow my business. It works every time and… it is so simple when you have all the pieces to the puzzle.
The standard LinkedIn account that every member gets when they signup for LinkedIn, is ALL YOU NEED! Would you like to find out exactly how I do it? Find out more about the LinkedIn Optimization Masterclass and you will know everything I do on LinkedIn to generate all the prospects, leads, and clients my business needs. I have been doing this successfully since March 2019. Find out more here!
The Business Growth Strategies Newsletter has been created and is published to provide you with value and not just be another email in your inbox. I would appreciate your comments and feedback on the content shared and the topics chosen.
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"Your Success IS Our Focus!”
Carlos Batista
Business Transformation & Growth Specialist