LinkedIn Lead Generation For Founders, Is It Worth It?

In this newsletter, I’m going to share:

- My thoughts on LinkedIn for service-based Founders

- What Service-based Founders can start doing for lead generation today

- How Founders can build a LinkedIn routine for lead generation

So let’s get started shall we? (Or Watch The Video Version Of This Newsletter Here)

My thoughts on LinkedIn for service-based Founders

So if you’ve tried other platforms such as:

- X/Twitter

- Instagram

- Facebook

But haven’t found much luck in lead generation, then you’ve probably wondered if your ideal clients are active on those platforms to begin with.

And with LinkedIn shifting from a place for resumes to a place for personal brands and thought leaders who want to make a difference.

If you’ve been on the fence about going “all in” with LinkedIn, then here’s what you could do to get serious.

What Founders can start doing for lead generation today

Firstly, here’s what you don’t need:

- Paid ads

- Automations

- Complicated funnels

As it’s so easy to get caught up in these shiny objects that promise the world but only give you a headache.

So if you’re a service-based Founder looking to get serious with lead generation through LinkedIn.

Then I want you to focus on 3 core areas:

Your offer, your outreach/sell-by-chat, and your content. That’s it. Here’s why…

1. Your offer

Now you know this is important so I don’t need to explain this.

However what you must focus on is making sure your offer is CLEAR and has a desired TRANSFORMATION your ideal clients want.

As so many service-based Founders get this messed up and end up pushing vague offers that nobody wants.

2. Outreach/Sell-by-chat

Nobody enjoys outreach, but it’s damn well important for getting leads.

So what I like to focus on is starting conversations with my “Intent-Based” leads.

These are people who have “made the first move” towards you, this includes:

- Profile viewers

- Engagers (on your content)

- Connection requests

As these people will be at least 1% warmer than the rest of your audience for you to chat to.

A simple message such as: “Hey NAME, love what you’re doing with X! Compliment.” would work out just fine.

3. Content

Getting consistent content out there is what helps you build your personal brand, authority and lead generation.

So what I like to focus on creating “awareness content” which is content that targets 3 types of people:

1. Problem Unaware (TOF)

2. Problem Aware (MOF)

3. Solution Aware (BOF)

As your audience will be at different stages of their journey, so we want to account for that by creating content that accounts for the different types.

How Founders can build a LinkedIn routine for lead generation

So now you’re probably wondering how you can start building a bit of a routine for all of this.

Well here’s what I recommend for my clients:

- Batch-create content one day per week (2-3 hours on a Saturday for me)

- Send 20 connection requests to ideal clients

- Start conversations with intent-based leads

Because once you’ve got your offer nailed and cleared up, then it’s a matter of getting a consistent content and outreach routine and you’re sorted.

P.S Whenever you’re ready, here are 3 ways I can help you get more clients, more money and more time:

1. FREE SKOOL COMMUNITY for Service-Based Founders who want to get clients with LinkedIn using simple strategies anyone can use and understand.

2. See more of my LinkedIn lead generation content on YouTube

3. Interested in working with me 1:1? See my website.