LinkedIn Lead Generation In 30 Minutes Per Day

You've heard about how effective LinkedIn can be as a part of your lead generation strategy.

You might have heard that it takes a lot of investment in time and energy in order to start generating sales…

Thankfully, it doesn't.

In fact, you could see concrete, positive results from LinkedIn in as little as 30 minutes per day.

Spending hours every day on LinkedIn can be counter-productive.

An extra hour spent on the platform is an hour you lose elsewhere, so it is vital to make sure the time you spend on LinkedIn has a maximal return.

The best way you can do this is by focusing on the most effective activities available and building them into a daily routine. This will help you find new leads and build professional relationships at a fast, stable rate.

These are the steps I'd advise you to build into your daily routine:

1. Identify New Leads (5 Mins Per Day)

The first part of your LinkedIn routine should always be to identify new leads. There are essentially four places on the platform that can help you to identify new prospects, and you should be doing so every day.

Notifications

Start with your Notifications. Anybody who appears in your Notifications is already familiar either with you or your content, which makes connecting with them much easier as you already have something to talk about.

Always check the profiles of anyone that appears in your Notifications to see if they might be a potential prospect. If they are then you can send them a connection request (with a short introductory message).

Activity

To get to the Activity page you can go to your profile, scroll down to “Your Articles & Activity” and click “See all activity”.

The process is the same as for Notifications. Scroll through and find anyone that has interacted with any of your updates and posts, check their profile to see if they are a prospect and, if they are, send them a connection request.

Who's Viewed My Profile

Next up is the Who's Viewed My Profile page, which is available by clicking the link in the upper left corner of the homepage.

This is basically a ready-made list of people who have checked you out, so apply the same tactics as before and send connection requests to anybody that could be a potential prospect.

Advanced Search

Finally, you can use the advanced search feature to find prospects in your sector/niche. This approach has the lowest return on your time investment so it is better (if possible) to spend your time in other ways.

However, it is well worth using this feature occasionally to expand your network. Look for active, connected people to extend your potential reach.

2. Connection Requests With A Personal Touch (5 mins per day)

Finding potential prospects is one thing, but the time spent is wasted if you fumble the connection request.

The person you are trying to connect with receives copy-and-pasted connection requests all the time. Most of them get ignored – after all, would you connect with someone without knowing why they want to connect in the first place?

A personalised message has a much higher chance of success.

The key to crafting the perfect message is knowing who you are talking to and making a personal connection with them. You need to know what makes them tick, so check out their profile and see what you can learn about them.

Begin your message with something personal. Show an interest in their work and show them any common ground that you share. You need to make an immediate impact and the truth is that people remember you when you make an effort to get to know them.

And don't try to sell... just yet!

Nothing turns people off quicker than a hard sell, especially before you have built a rapport.

3. Maintain & Build Your Relationships (5 mins per day)

There is no point building a network if you aren't going to nurture and maintain the relationships produced. Being responsive to messages is vital for turning potential leads into sales.

There are some dos and some don'ts when it comes to LinkedIn messaging:

• DO show an interest by asking questions about what is happening with their professional life.
• DO add value wherever possible. Share relevant articles, help them to solve problems and try to be a “resource” for them.
• DON'T try to sell or do anything sales related. This sours relationships and could get you flagged for spam.
• DON'T treat LinkedIn's messaging platform like other social media apps. Ensure that your messages are formal, professional and do not contain spelling or grammar mistakes.

4. Be A Source Of High Quality Content (2 mins per day)

Everybody is trying to sell something. You need to be more than that if you want to stand out from the crowd.

It is well worth the investment in time and effort to build authority, reputation and trust within your network by creating high value content for your “model” client.

Quality is far more important than quantity.

If you can create your own content then this is ideal, but you can also have success with curated content. Often it doesn't matter where you got the content from – the value is in delivering it to your potential leads.

The content you share should be:

• Informative.
• Practical.
• Engaging and easy to read.
• Relevant.
• Not a sales piece or promotional material.

Although you could do this every day, you might find it more efficient to create, curate and schedule content for the whole week in advance (through using a tool such as HootSuite, for instance).

5. Keep An Eye On Your Prospects (2 mins per day)

One of the most powerful tools at your disposal are the Newsfeed and Activity pages. Here you will find status updates, Publisher posts and your prospect's various interactions with their own network.

You can use these to help inform yourself on what is important to your prospect, but more importantly it also opens the door for engagement

When your prospect makes a status update you should try to comment on it. Remember to add value by providing a solution to a problem or a relevant piece of content if you can.

Whatever you do, be natural. If they feel like you are just commenting as part of your sales patter then you run the risk of turning them off.

6. Keep Your Eye Out For Trigger Events (2 mins per day)

Trigger events allow you a natural way to engage with a prospect and often indicate the best time to do so.

Examples of trigger events on LinkedIn are when your prospect changes jobs, gains a promotion or updates their profile. Others include Endorsements and Recommendations, which offer you a great opportunity to reciprocate – and warmly thank them as you do so.

7. Nurture Your Hottest Prospects (2 mins per day)

One crucial step that sees many people fall short is in nurturing the most promising leads.

Anybody who you would describe as a “hot prospect” should be treated with care and attention. While it is important that you keep in touch so that you remain relevant when they are looking to buy, it is just as important to ensure that you aren't annoying them with constant messages.

You need to offer value to these prospects. A great way to do that is to curate content that is of interest to them, then send them a message with the link explaining why you think they might be interested.

8. Solidify Offline Relationships By Connecting On LinkedIn (2 mins per day)

Have you been attending networking events, conferences and trade shows? Have you been putting in the work generating leads in the real world and want to maintain those relationships?

Expanding your LinkedIn network should be a priority and that means bringing your offline contacts into the digital space.

You should send a connection request to anybody you meet at these types of events. Send the request the next day if possible and remember to include a personalised message that reminds them who you are.

9. Gain Referrals By Leveraging Your LinkedIn Network (5 mins per day)

One of the most effective ways of generating leads on LinkedIn is by referral. When you have a strong relationship with someone they may be willing to introduce you to someone in their network.

Referrals are powerful because you are 5 times more likely to succeed in a sale when you have a mutual connection with the buyer.

There are many pitfalls to this step that you need to avoid, so when you are requesting an introduction from someone in your network please remember to:

• Be polite, respectful and appreciative. You are asking for a favour, so use an appropriate tone.
• Explain why you are asking for an introduction.
• Make it as easy for them as possible. Offer to write the introduction yourself if they don't have the time.
• Leave them an “out”. There may be a reason that they can't say yes, so leave them a way to say no without souring your existing relationship.

Consistency, Consistency, Consistency

As with all digital marketing campaigns, the key to lead generation on LinkedIn is to consistently apply the core principles.

If you can commit 30 minutes a day to perform the tasks above and do so every day then you will have created a reliable, predictable stream of leads that you can turn into sales for your business.

The more you work at this process the more efficient it will become and the more effective you will be at translating leads into sales.

In any case, you cannot afford to ignore LinkedIn when building a sales funnel for your business. With a commitment to the process (and this page bookmarked in your browser) you could turn half an hour of your time into valuable leads, reliable sales and future success.

?? The LinkedIn Lead Generation Workshop ??

If you enjoyed this article, would you like to learn how to generate (at least) 8-12 enquiries each week, using the LinkedIn Prospecting System?

If so, I introduce... “The LinkedIn Lead Generation Workshop” ??

*Early Bird Tickets Are Now Available!*

During this online training, we'll cover the 4 key areas that I focus on to build influence on LinkedIn, and the strategies that me and my students use to turn "Connections" into "Clients".

For full details, and to register now, please head to:

https://www.jasonsquiresonline.com/lead-generation-workshop/

I'll hopefully see you there ???♂?

Jason