LinkedIn for lawyers: How to broaden your client base

LinkedIn is a useful tool for any professional, and leveraging it can easily have a positive impact on your career; the legal sector is no exception to this. As a lawyer, you want to do everything you can to broaden your base of clients, and ensure your branding is always visible. By using LinkedIn, you can enhance your firm’s marketing to get the attention of many new potential clients. With this in mind, here are several key ways lawyers can make use of LinkedIn to boost their business development.

1. Optimise your profile

What makes LinkedIn such a strong marketing or networking tool is its ability to connect you with others in the field, or professionals and firms in need of your services. The best way to achieve this is to create an attractive profile, one that showcases the full breadth of your talents. Make sure you use modern photos while focusing on your passion and greatest strengths. If you have your own law firm, make sure to create and update its own page.

2. Connect to clients

Add your recent clients on LinkedIn, as this helps you build your network whilst helping you get testimonials or business referrals, which serve as reviews of your time representing them. Your second-degree connections, in this case, the people connected to your clients, see the testimonials and may consider you in future. You could also be more proactive, and directly reach out to these connections if they fall under your specialisations – offering your services in case they require them.

3. Create LinkedIn content

A good way of improving your personal branding is to embrace the marketing aspect of LinkedIn. Professionals of all kinds use this website as a space akin to social media, letting them share their thoughts on their industry. This is a great space to present the real you to potential clients or partners and could show you as an expert in the sector, serving as a powerful legal marketing tool. Don’t make this into an explicit sales pitch – simply show your proficiency and legal expertise.

4. Give out referrals

Your aim when using LinkedIn as a lawyer is partly to gain more business referrals, but it can also be beneficial to give them out. For example, you can recommend other lawyers that you know to boost their services – and this encourages them to do the same for you and your firm. LinkedIn is an inherently collaborative website, so make the most of this, and boost other lawyers you’ve worked with before, alongside those that you admire.

LinkedIn is paramount for improving your client development, and your overall growth as a professional within the legal sector. Lawyers and law firms alike use this website to broadcast their services to potential clients, as this helps them to stay visible throughout the industry. If you run a law firm – or serve as a legal professional in any capacity – you could benefit from our LinkedIn training to make the most of your career, and showcase your services to potential clients.