LinkedIn Launches Premium for Company Pages | Learn how to write the trickiest part of your LinkedIn Profile

LinkedIn Launches Premium for Company Pages

LinkedIn is releasing premium for Company Pages. The premium for Company Pages is separate from other LinkedIn Premium subscriptions, such as LinkedIn Premium Business.

LinkedIn Premium Company Page is a subscription to help you make your Page stand out and convert more LinkedIn members into clients for your business.?Premium Company Page gives you access to certain features that are only available through premium. All admins of the Page with a Premium Company Page subscription can use the premium features.

The features in this subscription will include:

Custom call-to-action (CTA) button

Add a custom CTA button like Visit website, Contact us, and more. The button appears at the top of your Page, next to your Page posts in the LinkedIn feed, and in search results.

Who’s visited my Page

See eligible members who visited your Page each week to view their profile details or invite them to follow your Page.

Custom testimonial

Build a credible presence and earn trust from prospects by showcasing a client testimonial. Add a quote from your client and an image or company logo at the top of your Page.

AI-powered post writing assistance

Optimise your content with AI-powered post writing assistance to save time and engage more clients with your posts. Enhance your notes and ideas to create a first draft of posts.

Auto-invite engaged members to follow your Page

Without Premium Company Page, you can only invite first-degree connections to follow your Page. This feature promises to save time with an exclusive invite-to-follow option that allows you to automatically invite people who have engaged with your content to follow your Page, regardless of their connection degree.

LinkedIn Premium logo

A LinkedIn Premium logo will appear on your Page to help your Page stand out.

Read TechCrunch: LinkedIn testing Premium Company Page subscription with AI-assisted content creation.

Read LinkedIn : How to purchase LinkedIn Premium for your Company Page.

Learn how to write the trickiest part of your LinkedIn Profile

The hardest part of your LinkedIn profile to write is the About section. We know this because we've reviewed and written thousands of profiles, and many people do not optimise this section of their profile, or they leave it out completely because it feels too hard and they're not sure what to write.

Read on to review an example to inform and inspire you to have another go at writing this section of your LinkedIn profile if you are a business leader or business owner.

In this month's update we share the latest news from LinkedIn and explore the latest insights and tips from Karen Hollenbach on Think Bespoke's knowledge base and on The LinkedIn Marketer podcast.

You're welcome to book an intro chat with Karen to discuss your LinkedIn profile or LinkedIn training needs.

How to Write Your LinkedIn Profile About Section

The image above is a slide Karen Hollenbach used in a recent training session for a team working for a Canberra based technology company. The CEO's brief was to help the team elevate their presence and thought leadership on LinkedIn .

If you are a business leader or business owner, we recommend you review this image to help refresh this section of your profile. You can also learn more here about How to Write a Good LinkedIn Profile About Section.

?If you're a job seeker, you would write this section of your profile differently and inject more of your career story. In our LinkedIn Profile Essentials online course we provide examples of different profile About sections and headlines to help my learners understand how to write their profile.

VIEW THINK BESPOKE'S TRAINING CASE STUDIES

More LinkedIn News

• LinkedIn Marketing Solutions: New Thought Leadership ad options
• LinkedIn Pages: The custom button (e.g. Learn More, Visit Website) is moving (or may have already moved - check your page) to the overflow section of pages. This is a move by LinkedIn to make the Message button more prominent. If you have not activated the Message button on your page you can learn more here.
• Kevin D. Turner : [Camera] icon in Posts and Comments on Mobile now allows us to Take a new photo on the spot, as well as the original function of selecting existing picture from your photo gallery.
• Kevin D. Turner : [Passkey] has been added to Setting & Privacy; Sign in & security, Account access, Passkey. Read Kevin's 'captured in the wild' updates.

Latest Insights & Tips

Over the last month we've refreshed the following articles for you on Think Bespoke's knowledge base:

• How I Overcame My Discomfort with Personal Branding
• How to Maximise LinkedIn Private Mode
• How to improve your LinkedIn Profile
• How to Add Link to the Introduction Section of Your LinkedIn Profile

You can currently get free access to articles on Think Bespoke's website in the categories of LinkedIn Profile, LinkedIn Marketing and Career Management.

BROWSE THINK BESPOKE'S KNOWLEDGE BASE

Latest Episodes from The LinkedIn Marketer podcast

Karen Hollenbach has recorded two new episodes of The LinkedIn Marketer podcast. Enjoy S5 #13 LinkedIn Marketing Plan Checklist and S5 #14 Being Vulnerable, The Humble Brag & LinkedIn Etiquette on your favourite podcast App.

LinkedIn Profile Writing Services

If you run your own?small business, or you’re a?coach?or?consultant, our LinkedIn profile writing options will help you activate the key features to help expand your connections and increase your profile views.

If you are a?C-suite executive?wishing to build your presence on LinkedIn, we’ll write a LinkedIn profile for you that showcases the relevant features to help you maximise LinkedIn.

If you are pursuing a?portfolio career?and wish to make a transition into?Board roles, we’ll showcase your relevant skills and experience to help secure your next appointment.

If you are a?job seeker?we’ll write your LinkedIn profile to help hiring managers, recruiters and head hunters find you on LinkedIn.

LEARN MORE ABOUT OUR PROFILE WRITING SERVICES

Virtual LinkedIn Consults

At these online consults we can review you/your team's current LinkedIn Profile/s and your organisation's LinkedIn Company Page and you can ask all your LinkedIn questions about implementing specific LinkedIn features including your LinkedIn posting plan, creating LinkedIn newsletters, using the LinkedIn event feature and how to leverage Creator Mode and LinkedIn Live.

Choose from 30 minute, 60 minute and 90 minute session times.

BOOK A VIRTUAL LINKEDIN CONSULT WITH KAREN