LinkedIn is Not JUST a Desktop Platform!
Deanna Russo
Attract The People You Want To Reach, Change The Way You Think About LinkedIn?, It’s About Know, Like and Trust, The Triangle Strategy Helped Me Grow From 400-30,670 and counting, LinkedIn Trainer, Speaker, Author
"Ugh. I can't read your banner."
That's what I thought when someone with more than 13,000 followers wanted to connect with me. I was using the LinkedIn mobile app when I looked at her profile.
Yes, even people with big followings on LinkedIn need to be taught a lesson. Here I am, using this as a teaching opportunity.
Newsflash! Our phone screens are much smaller than our laptop screens!
I know, this isn't news to you.
If you write a LOT of text in your banner image (you know, that graphic that's at the top of your profile?), we can NOT read it on the mobile app!
If you use a business card as your profile picture, we can not see what it is on the mobile app!
If your profile picture is a photo of you standing with a beautiful landscape behind you, we can not see your face on the mobile app!
I think you get my point.
Let me throw some numbers at you to prove why you shouldn't forget people are on the LinkedIn mobile app.
When I did a poll here early last spring, 48% of the 632 people who voted said they spent the most time on the LinkedIn mobile app. That's a large percentage, right?
Then, when I did the poll again late summer, 73% of the 387 people who voted said they used the LinkedIn mobile app more often than they used the desktop version of LinkedIn.
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People, pay attention!
If you aren't taking into consideration that people are viewing your banner, your profile picture, or ANYTHING you're putting on LinkedIn on their phones, you are missing out!
What about you?
Are you using your phone to read this newsletter or are you seeing it on the desktop? What advice would you give to someone who wants to stop your scroll on the LinkedIn mobile app?
#linkedin #mobile #profile #leverageup #purplesquirrelmagnet
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Projektuj? produkty i us?ugi cyfrowe / COI / GovTech
4 个月Some users still browse LinkedIn using smartphone browsers (I use this way myself, I don't like having another app that is a copy of the website). I wonder how many such users there are.
Emerging Medical Coder | Urgent Care Billing | Risk Adjustment | Multi Specialty ICD-10-CM | CPT | HCPCS | ICD - 10 - PCS | Goal oriented | problem solver | Neurodivergent
9 个月95% of my LinkedIn time is from my mobile devices ?? as an ADHD mom flexibility of mobile applications allow me to connect anywhere (not just my hobit hole of an office ??) some of my best thoughts are on the fly ??
Helping B2B leverage content strategies that build trust and shorten the path to 'yes'?? LinkedIn?? Growth???National Speaker??AI Enthusiast ??? Livestream / Podcast Producer / Host ?? Rescue Dog Mom X2 ??
10 个月Such an important message Deanna, I spend about 50% of my time on the mobile app. You know, checking LinkedIn while in line at the grocery. LOL. And yes, commenting can be tricky; since I'm "all thumbs," I generally dictate my comments and?talk about mistakes. But done is better than perfect.
Done-For-You Google Ads for Dad-Owned Trades Businesses. Get Your Time and Life Back. Mom to 2 under 5. Dynamic Podcast Guest. Host and author of Dad Talk. Human Jungle Gym. ???????? ??????
10 个月Deanna Russo I thought I commented. This was fire. Loved the sass. Keep that for 2024!
Experienced Event Planner, Marketer, Promoter and Event Services Professional seeking a new opportunity
10 个月Deanna Russo I would agree that so many people use their phones for lots of things and since its an easy fix and easy get, they do so BUT I would caution how they use the LI app on their phone. I don't have the LI app on my phone and don't plan on it. I think the options on your desktop or laptop offer better options than your phone. Sure, sometimes I think I am missing out but I am on the platform so much, I dont think I do as much. Though the ones that do use the app, I recommend they just read and look at things and post later because, sure I give people a bone if they misspell something, I think that its highly important to make sure you spell things correctly because you never know how is reading, especially if you are a job seekers. Otherwise, all your points are valid and to each their own on how you utilize Linkedin.