LinkedIn for Introverts

I'm really an extroverted introvert. Iykyk...Today's newsletter drop comes from my podcast A Tall Glass of Sass's episode with Lizz Alexander, PhD . Towards the end of the episode, we did a session called CEO ThinkTank. In the ThinkTank, Lizz asked a fantastic question - "I would love to ask you about lead generation on LinkedIn, because I have a feeling that is where my people might hang out, and I haven't been very active on that platform, so I'd love to hear your thoughts on the best strategies for finding and attracting people, leads, and preferably in a sustainable and introvert-friendly way."

I love this topic so much. Introverts are just as successful as extroverts. Let's dive into the three pillars that I've built LinkedIn strategies on, and this is what I teach in my Catalyst program, as well as my LinkedIn Accelerator,

1. Lead Generation (find) - actively searching and connecting with your ideal prospects on LinkedIn. You can mine for leads all over this platform that's introvert friendly - spend 15 minutes, every other day, connecting with 2nd and 3rd+ degree connections that are your ideal prospects. No need to join networking events!
2. Attraction Marketing (attract) - creating content (posts and newsletters) to attract your ideal prospects to your LinkedIn community. The goal is to demonstrate your expertise with them. Think of it as selling without selling which increases visibility, credibility, and trust. As an introvert, you can leverage AI to do a voiceover for you. Writing content and newsletters doesn't require your face/picture.
3. Experience-Based Sales (convert) - create an InMail sequence that you can send to your ideal prospects! It makes it so much easier when you know what to say ahead of time. Tip - make sure you end each message with a question so you continue the conversation. On the 4th or 5th message, ask if they're open to chatting on a zoom to get to know you and your services better.

These simple, yet introvert-friendly steps can help you optimize and monetize your LinkedIn presence. What other introvert-friendly tasks would you add to this list?

?? Mollie

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