LinkedIn introduces Dynamic UTMs to optimize your web traffic through LinkedIn ads
We are introducing Dynamic UTMs – allowing marketers to automatically add UTM options to their campaigns – as opposed to building them manually.?
Why It Matters? UTMs are critical in understanding the performance of a campaign and play an important role in ad measurement as they do not leverage third-party cookies or IP addresses, but creating them manually is time consuming, inefficient and prone to errors.?
How It Works? Marketers – only one time per campaign – will add a dynamic UTM parameter to their campaign and then we’ll automatically pull in the account, campaign and/or creative name into the destination URL so it can be picked up by analytics tools, allowing marketers to more easily analyze results.
What Customers Are Saying:
"LinkedIn finally, FIN-AL-LY, lets you add UTMs at the campaign level, and even allows dynamic UTMs. This has always been a much needed feature for LinkedIn Ads. This just made campaign creation with LinkedIn one-step easier. †– Gabriel Ehrlich, Founder and CEO, Remotion: LinkedIn Ads Agency?
Availability: Dynamic UTMs will be available, globally, in English by the end of March 2024.?
Learn More: Check out this Help Center article for more details on how to add dynamic URL parameters to your campaigns.?
TOP#25 Best Writers: 19th Global Rank in 2023-2024 | Content Writer/Editor | Creative Copywriter | Humor Marketing Writer | Research/Technical Writer | Health/Pharma Writer | Sales/Marketing Writer | German/French Writer
10 个月?????????? ?????? ????????????(s) ?????????????? ?????????????? ????????????: THROW OUT Useless Sarkar, NO MORE Modi Sarkar. GET OUT Liar (Jhooti) Sarkar, NO MORE Modi Sarkar. CHANGE FOR Honest Sarkar, NO MORE Modi Sarkar. My Contents Prepared For The Citizens of India to Help Them in Making CORRECT VOTING DECISION, and Also For The INDIA ALLIANCE PARTIES For Using The Contents to Share & Forward for Their Indian National Election Campaigns: https://www.dhirubhai.net/posts/sharmakalpesh_%3F%3F-%3F%3F%3F%3F%3F-%3F%3F%3F%3F%3F%3F%3F%3F-%3F%3F%3F%3F-activity-7198927224379445248-dw-7 ???? ??????% ?????????? & ?????????????????????? ???????? ?????????? ???? ???? ???? ???????????????? ?????????????? (Everything You Want to Know About Me): https://lnkd.in/dRRE4hQr
Specialist inom digital marknadsf?ring - adderar f?rg i det digitala landskapet
11 个月Wuuhuuu ??
Analytics Consultant | Driving Growth Through Data-Driven Insights | 19+ Years in Analytics Strategy, Product, Marketing, and Optimization
12 个月Why not use Google's standard UTM parameter names then?
Marketing Leader. Using data, validation, and PLG tactics to grow your product!
1 å¹´I wish there was a universal standard for UTM structure. Part of my unification struggle are the source properties in HubSpot. Instead of "medium" and "source", they call it drill downs. And somehow, Google Ads drilldowns don't match with LinkedIn's. That's because on LinkedIn, a campaign is actually what Google and Facebook call ad set/group. It would help if you made the campaign groups actual campaigns, and the campaigns to be ad groups/sets
Marketing Professional specialising in Marketing in-fill services to clients facing challenges in the implementation of marketing activities.
1 å¹´Laura McKenzie Siobhan Griffin finally ??