LinkedIn Influencer Summit 2025 Notes and RECAP

Every year we have a summit with the TOP LinkedIn influencers sharing INCREDIBLE TIPS about how they are taking their life and business TO THE NEXT LEVEL using Linkedin as a DRIVING FORCE.

This year we had an INCREDIBLE group of people who attended and shared some unbelieveable insights.

Thank you to all the amazing influencers that shared tips for 4 hours to a group of over 1000 people that were coming in an out!

HUNDREDS of people watched for a full 4 hours!!!

Who were the Influencers?

What did they share?

Lets break down everyones presentations.

If you want the REPLAY we have the replay available to everyone who purchases the evyAI pro bundle. www.evyai.com/bundle (FULL VIDEO REPLAY AVAILABLE NOW)

This also includes the Evyrgreen Networking System that sells for 10k that will teach you how to leverage Linkedin via our 9 module course and our monthly strategy sessions on Zoom.

It also gives you access to our highest level software called evyAI pro which will help you create ideas, posts, comments, messages, recommendations, and connection notes in seconds.

And now it works on EVERY PLATFORM, Facebook, Twitter, Instagram, Youtube! Some of you even saw me use evyAI pro inside CLAUDE!

Its a very powerful technology that comes with a ton of benefits.

We also have a community with over 700 engaged Linkedin users that you will have access to that includes weekly accountability meets, posting parties a few times a month, profile optimization parties, template creation parties, onboarding sessions and regular training workshops.

Here are the influencers!

LinkedIn Influencer Summit 2025 Speakers!

Richard van der Blom - https://www.dhirubhai.net/in/richardvanderblom/

Louise McDonnell - https://www.dhirubhai.net/in/louisemcdsocial/

Estie Starr - https://www.dhirubhai.net/in/estiestarr/

Joe Apfelbaum - https://www.dhirubhai.net/in/joeapfelbaum/

Deanna Russo - https://www.dhirubhai.net/in/deannarusso1/

AJ Wilcox - https://www.dhirubhai.net/in/wilcoxaj/

Jessie van Breugel ?? ??- https://www.dhirubhai.net/in/jessievanbreugel/

Derick Mildred - https://www.dhirubhai.net/in/derickmildred-linked-in-for-business-coach/

Jasmin Ali? - https://www.dhirubhai.net/in/alicjasmin/

Lets break down what each person shared!

Overview

Richard, also known as “Mr. Algorithm,” shared his expertise on how to master (not merely hack) the LinkedIn algorithm to drive lead generation. With years of experience—having trained over 300,000 professionals and produced one of the early LinkedIn algorithm reports—he combined algorithm insights with a proven sales strategy.

Key Takeaways & Actionable Items

1. Understanding the Algorithm & Content Strategy

• Focus on Your Audience First: Write for your human audience while tweaking content to work with the algorithm.Avoid chasing the algorithm at the expense of authenticity.
• Integrate Sales & Content: Use LinkedIn as both a content and sales platform by combining algorithm tips with proven social selling methods.

2. The 5-Step Social Selling Process

• Step 1: Identify Your Ideal Clients Research and target the right prospects.
• Step 2: Engage Before Outreach Comment and interact on posts to build familiarity.
• Step 3: Initiate Outreach Send connection requests or InMails—but avoid immediate sales pitches.
• Step 4: Build Trust & Credibility Establish yourself as a trusted advisor with consistent, value-driven interactions.
• Step 5: Convert to Business Meetings Transition relationships into meaningful business discussions once trust is established.

3. Content Pillars for LinkedIn Posts

Richard highlighted five pillars to structure your content:

• Story Time: Share personal experiences to humanize your brand.
• Thought Leadership: Offer educational insights to position yourself as an expert.
• Event Content: Post about events (before, during, and after) to provide timely touchpoints.
• Unique Selling Points (USP): Subtly highlight your unique value without coming across as overly salesy.
• Industry-Related Content: Share and comment on valuable external articles to become a trusted curator.

4. The 6 Building Blocks of a High-Performing Post

• Hook: Grab attention in the first two lines.
• Positioning: Clearly signal who you are and why you’re worth following.
• Value Add: Explain what the reader will gain from the post.
• Body: Deliver your main content with clarity.
• Conclusion: Wrap up with a call for engagement (e.g., a question), but avoid explicit CTAs like “visit our website.”
• Formatting: Use white space, bullet lists, and short sentences to improve readability, which can boost reach by over 2 times.

5. Engagement Strategies

• Consistency Over Frequency: Maintain a steady posting schedule (Richard mentioned posting up to six times a week).
• Engage Actively: Comment on others’ posts to trigger reciprocity and expand your network.Use a commenting framework: summarize the post, ask questions, add insights, or share emotions.
• Mind the Algorithm’s Nuances: Avoid over-reliance on AI-generated comments as they might reduce reach.Encourage comments from second- and third-degree connections to increase visibility.

6. Additional Tips

• Video Content Update: Vertical videos still perform well, but note that LinkedIn has recently reduced the reach of video posts.
• Networking Through Engagement: Engaging on posts can filter buying signals and help you enter influential networks.
• Longer Post Lifespan: Understand that posts now have a longer life (up to five days), though growth occurs more gradually.

Final Thoughts

Richard’s insights provide a comprehensive framework for using LinkedIn as a powerful sales and content platform. By following these actionable items, you can build an authentic personal brand that leverages both human connection and algorithm-driven reach to drive meaningful business outcomes.

Make sure you look at his featured posts on his LinkedIn! Richard van der Blom

https://www.dhirubhai.net/in/richardvanderblom/

Overview

Louise, an award-winning social media strategist from Ireland, shared her expertise on creating a profitable and engaging LinkedIn profile. Drawing on her extensive background as a best-selling social media author and coach, she emphasized the critical role of consistent, strategic engagement on social media—especially LinkedIn—to drive both direct and indirect business benefits.

Key Takeaways & Actionable Items

1. Personal Branding & Profile Optimization

• Profile Picture & Cover Image: Ensure your profile picture is recent, high quality, and professional.Use the cover image to showcase your brand’s products or services—consider using a slideshow or a standardized template for team consistency.
• Headline & About Section: Craft a compelling headline that grabs attention and clearly communicates your expertise.Optimize your About section to explain what you do and highlight your unique value proposition.
• Actionable Item: Audit your LinkedIn profile today: update your photo, refine your headline, and adjust your About section to reflect your current brand message.

2. Networking and Strategic Connections

• Proactive Connection Building: Don’t wait for others to find you. Actively search for and connect with your target audience using LinkedIn’s search filters (name, job title, location).Leverage premium features, if available, to expand your reach.
• Building Relationships: Engage before asking: interact with others’ content by commenting, liking, and sharing to build rapport and familiarity.
• Actionable Item: Allocate time each week to send connection requests and engage meaningfully with posts from your target network.

3. Content Creation & Engagement Strategy

• The 5 C’s Framework for LinkedIn Success:Craft (Optimize Your Profile): As detailed above, optimize every element of your profile.
• Connect: Build a strategic network by proactively connecting with industry peers and potential clients.
• Contribute: Engage by commenting on posts, sharing valuable insights, and tagging relevant individuals to keep your network active.
• Create: Develop and share original content that positions you as a thought leader. Remember: Only 1.5% of users consistently create content—this is your chance to stand out.
• Convert: Avoid the “nurture trap” by designing a tailored social sales funnel that transitions awareness into conversations, leads, and ultimately, sales.
• Actionable Item: Develop a weekly plan that covers all five C’s, ensuring you consistently engage and create valuable content while actively converting connections.

4. Direct vs. Indirect Benefits of Social Media Marketing

• Direct Benefits: Increased sales and business opportunities from immediate engagement and content sharing.
• Indirect Benefits: Enhanced credibility, strategic alliances, keynote speaking opportunities, and long-term personal branding.
• Real-Life Examples: Louise shared client success stories where initial social media efforts led to broader industry recognition and additional revenue streams.
• Actionable Item: Track both direct and indirect outcomes of your social media activities to understand and leverage long-term benefits.

5. Leveraging Tools and Continuous Improvement

• AI Optimization Tool: Louise introduced her AI-powered profile optimization tool, designed to simplify updating your profile with effective prompts for headlines and more.
• Consistency is Key: Regularly review and adjust your social media strategy to stay current with trends and maintain engagement.
• Actionable Item: Consider investing in or trialing LinkedIn optimization tools to ensure your profile and content remain on point.Implement a regular review process (e.g., monthly) to refine your approach based on performance data.

Final Thoughts

Louise’s framework centers on a holistic approach to LinkedIn success: optimizing your profile, strategically building connections, actively engaging with your network, consistently creating high-quality content, and converting that engagement into measurable business outcomes. Her emphasis on both direct and indirect benefits underscores the long-term value of an authentic, well-maintained social media presence.

https://www.dhirubhai.net/in/louisemcdsocial/

Estie uses a vibrant, party-themed metaphor to explain social media success on LinkedIn. Drawing on her personal journey—from struggling during challenging times to achieving significant business wins—she illustrates how embracing LinkedIn can transform your business. Her energetic delivery and real-life examples make the concepts both relatable and actionable.

Key Takeaways & Actionable Items

1. Choose Your Party (Platform Focus)

• Insight: Social media is like a 24/7 party with different vibes for each platform. LinkedIn is a networking event designed for business, unlike other platforms (e.g., Facebook as a reunion, Instagram as a coffee shop, Twitter as a street corner).
• Actionable Items:
• Select One Platform: Focus on LinkedIn if your goal is to do business—avoid trying to be everywhere, which can lead to "empty restaurant syndrome."
• Evaluate Your Goals: Determine which platform best aligns with your business objectives and invest your time there.

2. Get Dressed (Optimize Your Profile)

• Insight: Your LinkedIn profile is your professional outfit for the networking event. Key elements include: Headshot: Use a current, high-quality, professional photo (smartphone selfies can work if done right). Cover Image: Showcase your brand or products; consider using slideshows or consistent templates Name & One-Liner: Your headline should quickly tell people who you are and what you do.
• Actionable Items:
• Profile Audit: Review and update your profile picture, cover image, and headline.
• DIY Headshot: If budget or time is a concern, use your smartphone and good lighting to create a professional image.

3. Make Friends (Build & Engage Your Network)

• Insight:Engagement is key. Beyond just connecting, it’s about joining conversations, adding value, and forming genuine relationships. 20 Cent Commenting Strategy: Even a few thoughtful comments each day (for example, two to four genuine comments) can build your visibility. EIEIO Framework: When posting, cover Education, Inspiration, Entertainment, Information, and Offers. If your content doesn’t fit one of these categories, consider refining or not posting it.
• Actionable Items:
• Daily Engagement: Set aside time to comment on posts by your target audience or industry leaders.
• Content Framework: Use the EIEIO framework to guide your posts.
• Move Offline: Once you've engaged online, take conversations to direct messages or scheduled calls to build real business relationships.

4. Let the Algorithm Be Your Party Manager

• Insight: The LinkedIn algorithm acts like a party manager—it rewards engagement and keeps people interacting.Focus on creating content and interactions that encourage comments and shares.
• Actionable Items:
• Create Engaging Content: Post content that sparks conversation—ask questions, share insights, and invite opinions.
• Follow Up: Engage with comments and connect with second- and third-degree connections to expand your reach.

5. Keep It Consistent

• Insight: Consistency in showing up and engaging on LinkedIn is critical. Even a small, daily commitment (like the 20 cent strategy) can lead to significant results over time.
• Actionable Items:
• Set a Routine: Allocate specific times each day or week to optimize your profile, post content, and engage with your network.
• Measure Your Impact: Track engagement and conversion metrics to understand which activities yield the best results.

Final Thoughts

Estie’s energetic approach reinforces that LinkedIn isn’t just a platform—it’s a vibrant networking event. By choosing the right platform, optimizing your profile, actively engaging with your network, and letting the algorithm work in your favor, you can transform your social media presence into tangible business success.

https://www.dhirubhai.net/in/estiestarr/

Joe’s presentation combined personal experience with a deep dive into leveraging LinkedIn and artificial intelligence (AI) for strategic relationship-building and content creation. Amid personal challenges, Joe revealed how a consistent presence on LinkedIn helped him maintain his business and evolve his strategies—using AI tools to streamline content, engagement, and relationship management.

Key Takeaways & Actionable Items

1. Consistency and Resilience on LinkedIn

• Insight: Despite personal and business setbacks, LinkedIn remained the consistent pillar of Joe’s success. Success on LinkedIn is not about chasing virality, but about consistent, strategic engagement that builds real relationships.
• Actionable Items:
• Stay Consistent: Focus on daily or weekly routines that include posting, engaging, and connecting with your network.
• Leverage Your Network: Build and nurture a genuine network to support your business through challenging times.

2. Balancing Virality with Strategic Authenticity

• Insight: Joe shared a cautionary tale of going viral—while it brought massive attention, it also led to account restrictions due to suspicious activity.He emphasizes that going viral isn’t the goal; being strategic and authentic is.
• Actionable Items:
• Prioritize Strategy Over Virality: Instead of relying on chance viral success, develop a consistent content plan that builds trust over time.
• Monitor Engagement: Use LinkedIn’s dashboard and analytics to understand what works while ensuring your actions remain authentic and compliant with platform rules.

3. Using AI as a Strategic Tool

• Insight:AI can be a powerful assistant when used with proper templates and strategic prompts. Joe demonstrated using AI to analyze profiles, generate content ideas, and even mimic the tone and style of other influencers for better alignment.
• Actionable Items:
• Adopt AI Tools: Explore AI tools for generating content ideas, analyzing competitor or influencer profiles, and managing repetitive tasks like commenting or post analysis.
• Customize Your Approach: Use templates and scripts as a starting point, then edit and personalize to maintain your authentic voice.
• Respect Platform Guidelines: Avoid automating actions that violate LinkedIn’s Terms of Service (e.g., using bots for mass messaging or posting).

4. Leveraging Data and Templates for Content Creation

• Insight: Joe illustrated how to use AI-powered tools to collect and analyze posts (e.g., using a post collector extension), then extract insights like tone, engagement metrics, and optimal post structure.
• Actionable Items:
• Collect and Analyze Data: Use tools to download and review your (or competitors’) posts to understand what drives engagement.
• Develop Templates: Create templates for comments, posts, and outreach messages. This ensures consistency and saves time while keeping your content aligned with your personal brand.
• Test and Iterate: Use the idea generator and template tools to continuously refine your content strategy based on real-time data.

5. Building Authentic Relationships through Engagement

• Insight:Authentic engagement is key. Joe stresses the importance of personalized interactions (like tailored comments and DMs) to build trust and move conversations offline.
• Actionable Items:
• Engage Thoughtfully: Rather than copying AI-generated responses, use them as a baseline and customize your messages to fit your unique style.
• Follow-Up: Transition online interactions into real conversations (via DMs or calls) to deepen relationships.
• Network with Purpose: Regularly review your connections dashboard to keep track of your network and nurture valuable relationships.

6. Community Building and Training

• Insight: Joe’s approach isn’t just about individual tactics—it’s also about joining communities, attending training sessions, and sharing knowledge to collectively elevate LinkedIn success.
• Actionable Items:
• Join Communities: Participate in or create LinkedIn groups and training sessions to exchange strategies and stay updated on best practices.
• Invest in Training: Consider specialized training programs or bundles that cover everything from content creation to networking strategies, as Joe highlighted with his comprehensive offerings. www.evyai.com/bundle

Final Thoughts

Joe’s presentation emphasizes the power of a consistent, strategic approach on LinkedIn—using both traditional relationship-building and advanced AI tools to drive meaningful business results. His journey reinforces that success is built on genuine interactions, smart use of technology, and continuous adaptation of strategies.

If you want the REPLAY we have the replay available to everyone who purchases the evyAI pro bundle. www.evyai.com/bundle (FULL VIDEO REPLAY AVAILABLE NOW)

Deanna’s presentation was refreshingly conversational—no heavy slides or complex graphics, just real talk about her journey on LinkedIn. From starting as an “online resume” to organically growing her network from 400 to over 31,000 connections, she shared her authentic approach and the strategy that’s driven her success over the past seven years.

Key Takeaways & Actionable Items

1. Treat LinkedIn as a Networking Event

• Insight: Deanna emphasizes that LinkedIn is like a big networking party. Your profile is your professional outfit—make sure it’s polished and inviting.
• Actionable Items:
• Profile Optimization: Audit your profile as if you were preparing for an in-person event. Update your headshot, background image, and headline to reflect a professional, engaging persona.
• Presentation Matters: Remember that your profile is the first impression; invest time in making it a true reflection of who you are.

2. The Triangle Strategy: Profile, Engagement, and Content

• Insight: Success on LinkedIn is built on a triangle of:
• Profile: Your digital identity
• Engagement: Active, strategic networking
• Content: Showcasing your expertise with authenticity
• Actionable Items:
• Profile: Refine your bio and visual elements to clearly communicate your value proposition.
• Engagement: Participate in conversations and comment meaningfully on posts to build relationships. Content: Consistently share content that educates, inspires, and demonstrates your expertise.

3. Focus on Organic, Authentic Growth

• Insight: Deanna’s journey was never about overnight hacks. Growing a quality network takes time—she went from 400 to 11,000 in 18 months, and then to 31,000 over seven years.
• Actionable Items:
• Engage Genuinely: Rather than using mass outreach tactics, focus on forming genuine relationships with people who resonate with your message.
• Quality over Quantity: Prioritize building a network of meaningful connections. A smaller, engaged network is more valuable than thousands of superficial contacts.

4. Consistency is Key

• Insight:Regular engagement and consistent posting are critical. Success on LinkedIn is the result of sustained effort over time—not quick fixes.
• Actionable Items:
• Develop a Routine: Set a schedule for posting content, engaging with others, and reviewing your profile.
• Track Your Progress: Monitor your connection growth and engagement metrics to see what’s working and adjust accordingly.

5. Leverage Offers to Accelerate Growth

• Insight: Deanna shared special offers as part of her strategy—20% off her LinkedIn profile review and 10% off her six-week “Triangle Strategy” coaching program.
• Actionable Items:
• Explore Expert Guidance: Consider investing in professional LinkedIn coaching or profile optimization if you need targeted improvements.
• Implement Structured Strategies: Use proven frameworks like the Triangle Strategy to streamline your networking and content creation efforts.

Final Thoughts

Deanna’s chat underscores that LinkedIn success isn’t about quick wins; it’s about treating the platform like a live networking event, investing in your digital presence, and engaging authentically. Her journey—from an initial 400 connections to a thriving network of over 31,000—demonstrates that consistency, a well-optimized profile, and meaningful engagement can lead to long-term growth and impactful relationships.

AJ, a seasoned LinkedIn ads expert with over 10 years of experience and more than $200 million managed in ad spend, shared his expertise on bridging the gap between organic content and paid advertising on LinkedIn. His focus was on how “Thought Leader Ads” can amplify your personal brand, give you complete audience control, and complement your organic efforts.

Key Takeaways & Actionable Items

1. Organic vs. Paid: The Strategic Divide

• Insight: Organic Posts: Free but unpredictable in reach, often limited to your immediate network.
• Paid Ads: Offer precise control over your audience and reliable exposure with budget-based targeting.
• Actionable Items:
• Evaluate Your Approach: Identify where you can blend organic engagement with targeted paid strategies.
• Set Clear Objectives: Define what you want to achieve—whether it’s increased visibility, lead generation, or event RSVPs.

2. Thought Leader Ads: The New Hotness

• Insight: These ads promote personal posts (or LinkedIn events/newsletters) rather than corporate pages, enhancing engagement by leveraging your personal brand.They typically see high engagement rates (up to 16%), as they resonate more because people connect with a face and a voice rather than a faceless brand.
• Actionable Items:
• Promote Your Best Content: Use your top-performing organic posts as a foundation for Thought Leader Ads.
• Test Different Formats: Experiment with video, single image, or text-only ads using the engagement objective to see which format delivers the best results.

3. Advanced Audience Targeting

• Insight: LinkedIn ads allow you to target highly specific audiences. You can upload ABM lists (e.g., by company name, job title, skills, seniority) without needing email addresses.
• Actionable Items: Build Target Lists: Create or upload lists of ideal companies or individual prospects to narrow down your audience.
• Combine Filters: Leverage multiple targeting options (e.g., company, job title, seniority) to craft ultra-specific audiences.

4. Budget-Friendly Campaigns

• Insight: Effective LinkedIn ad campaigns can be run with relatively low budgets—AJ mentioned examples of running thought leader ads at about $10 per day, targeting a specific segment of your list.
• Actionable Items:
• Start Small: If you’re new to paid ads, consider a pilot campaign with a modest daily budget ($20–$30) to test and learn.
• Monitor Cost-Per-Click: Aim for efficient campaigns with CPC as low as $1–$3, adjusting your targeting and creative accordingly.

5. Data-Driven Optimization

• Insight:Using LinkedIn’s dashboard and analytics, you can control and refine your campaigns. Retargeting options allow you to re-engage users who’ve interacted with your ads or visited your website.
• Actionable Items:
• Leverage Analytics: Regularly review your campaign performance and adjust targeting, budget, and creatives based on data.
• Retarget Engaged Audiences: Create retargeting campaigns for users who have already engaged with your content, increasing the likelihood of conversion.

6. Ads as Amplifiers, Not Creators

• Insight: Paid ads work best when they amplify what’s already working organically. They’re not a replacement for a solid, proven sales funnel.
• Actionable Items:
• Promote Proven Content: Focus your ad spend on posts that have already demonstrated high engagement and conversion potential.
• Ensure a Solid Foundation: Before investing in ads, confirm that your organic content and overall sales strategy are already generating positive results.

7. Additional Resources & Community Engagement

• Insight: AJ highlighted his community resources, including his private LinkedIn advertisers’ community, a podcast, and a free checklist for setting up campaigns.
• Actionable Items:
• Explore Educational Materials: Check out AJ’s podcast and free guides to deepen your understanding of LinkedIn ads.
• Join a Community: Engage with expert communities or groups to exchange insights, ask questions, and stay updated on best practices.

Final Thoughts

AJ’s presentation underscores that LinkedIn ads, especially Thought Leader Ads, offer a powerful way to complement your organic strategy by providing precise targeting and consistent exposure. By blending data-driven insights with a focus on promoting your best content, you can amplify your reach without a huge budget—all while maintaining authenticity and control over your audience.

Jessie, co-founder of Authority Figures and a recognized lead generation expert, focused on transforming content engagement into real conversions. He shared his journey—from posting for likes and engagement to realizing that sales happen only when content is designed to move people into action. His practical, step-by-step approach has helped his clients generate over $1.55 million in revenue using organic LinkedIn strategies.

Key Takeaways & Actionable Items

1. Content Must Drive Action, Not Just Engagement

• Insight:
• While likes and comments indicate engagement, they don’t necessarily translate into sales.The true measure of success is converting that engagement into leads and revenue.
• Actionable Items:
• Shift Your Metrics: Focus on moving your audience to take a clear action rather than solely chasing high engagement numbers.
• Analyze Engagement Quality: Monitor not just likes but also the quality of DMs, inquiries, and lead generation.

2. The 3-Step System for Converting Content

• Step 1: Attention-Grabbing Content Hook: Start with a bold statement or a pain point that resonates with your ideal client.
• Step 2: Lead Magnet & Conversion
• Create Demand: Offer valuable insights or resources that compel your audience to reach out.
• Clear Call to Action: Always include one, concise call to action so your audience knows the next step.
• Step 3: Repeatable Systems Systematize Your Follow-Up: Establish processes (e.g., DM sequences) that nurture leads through multiple touchpoints until they’re ready to buy.
• Actionable Items:
• Develop a ‘Hand Raiser Post Formula’: Craft a compelling hook, create a valuable lead magnet, and end with a single, clear call to action.
• Implement a DM Strategy: When someone shows interest, avoid pitching immediately. Instead, deliver additional value, qualify them with a simple question, and outline the next step in the conversation.

3. Optimizing Your Content Strategy

• Insight: Not all content is created equal—viral posts may boost numbers, but strategic posts convert leads. It’s essential to ensure that each post is purposefully designed to lead your audience down the conversion funnel.
• Actionable Items:
• Review Your Top Performers: Identify posts that have driven significant engagement and repurpose them with conversion-focused tweaks.
• Test and Iterate: Experiment with different hooks, lead magnets, and CTAs to see which combination yields the best conversion rates.

4. Creating an Ecosystem for Conversion

• Insight: Success on LinkedIn is not a one-off; it’s about building an ecosystem where your content, engagement, and follow-up processes work in unison.
• Actionable Items:
• Integrate Systems: Use a CRM or LinkedIn dashboard to track interactions and follow up consistently.
• Educate Your Audience: Regularly share actionable insights that help your audience understand how to move from engagement to conversion.

Final Thoughts

Jessie’s presentation emphasizes that while high engagement is valuable, the ultimate goal is to drive conversions and build a sustainable lead-generation system. By focusing on content that not only captures attention but also clearly directs your audience toward taking action, you can transform your LinkedIn presence into a revenue-generating engine.

These actionable insights offer a comprehensive framework for your readers to refine their content strategy and convert engagement into real business outcomes.

Derick’s presentation was refreshingly straightforward—no flashy slides, just genuine insights based on years of analyzing profiles and influencer strategies. He reinforced the idea that consistency, learning from failures, and continuous improvement are the cornerstones of achieving influencer status on LinkedIn.

Key Takeaways & Actionable Items

1. Consistency is the Foundation

• Insight: Success on LinkedIn comes from doing something consistently. Even if every attempt isn’t a home run, staying active and learning from each post eventually pays off.
• Actionable Items:
• Daily or Weekly Engagement: Commit to posting and interacting on LinkedIn on a regular schedule.
• Review and Adjust: Monitor which posts perform well and adapt your strategy based on what works.

2. Learn from Your Failures and Successes

• Insight:Derick emphasizes the importance of figuring out what works and learning from failures. Every post, whether a hit or miss, offers valuable lessons.
• Actionable Items:
• Analyze Your Content: Regularly review your posts’ performance using LinkedIn’s analytics to identify successful tactics.
• Iterate Your Strategy: Use insights from both successes and failures to refine your content and engagement approach.

3. Embrace Influencer Best Practices

• Insight:Derick has spent years analyzing profiles to determine what elevates someone to influencer status. He recommends studying and learning from top performers (like Jessie, as mentioned).
• Actionable Items:
• Profile Analysis: Regularly review successful influencers’ profiles to understand their posting style, engagement tactics, and content formats.
• Benchmark Your Progress: Compare your profile’s elements (headline, visuals, content structure) against those of top influencers and make improvements accordingly.

4. Keep It Real and Personal

• Insight: Authenticity is key—people connect with genuine, human stories rather than overly polished content.
• Actionable Items:
• Share Your Journey: Don’t be afraid to share personal insights and lessons learned, even if they include failures.
• Engage Authentically: Respond to comments and connect with your audience in a meaningful way.

5. Continuous Learning and Adaptation

• Insight: Derick’s journey shows that influencer success isn’t overnight—it’s built over years by adapting and evolving with the platform.
• Actionable Items:
• Commit to Ongoing Learning: Follow industry experts and continuously seek out new strategies.
• Experiment and Adapt: Regularly test new content ideas and engagement methods to keep your strategy fresh and effective.

Final Thoughts

Derick’s presentation is a reminder that there’s no magic formula—just the disciplined, consistent effort of learning from what works and what doesn’t. By focusing on authenticity, analyzing top influencers, and committing to a regular posting and engagement routine, you can steadily build your presence and move closer to achieving influencer status on LinkedIn.

These actionable steps provide a clear framework for your readers to refine their LinkedIn strategy and build a lasting, influential presence.

Jasmin’s presentation combined his passion for copywriting with a deep dive into the psychology behind content creation on LinkedIn. He shared three core strategies that have helped him consistently convert engagement into leads—emphasizing that content isn’t just about likes, but about crafting messages that trigger action. His talk focused on the importance of formatting, authentic expertise, and memorable closings to make every post a conversion engine.

Key Takeaways & Actionable Items

1. The Three-Line Rule: Crafting the Perfect Hook

• Insight:LinkedIn post previews show only the first three lines (including spaces). If these lines don’t grab attention, the rest of your content may never be read.
• Actionable Items:Optimize Your Hook:Ensure the opening three lines clearly address a pain point or offer a bold statement that compels readers to click “See More.”Use Preview Tools:Tools like Authored Up can help you see exactly what your post looks like before publishing so you can fine-tune your hook.

2. Signposting: Proving Your Expertise

• Insight: Signposting involves embedding cues in your content that demonstrate your knowledge and experience. It reassures your audience that you are a trusted expert.
• Actionable Items:
• Integrate Evidence:Include specific metrics, client successes, or personal anecdotes that show how you’ve achieved results.
• Repetition of Expertise: Weave subtle reminders of your expertise throughout your post without sounding salesy. For example, mention years of experience or notable accomplishments where relevant.
• Use Clear Formatting: Break your content into digestible segments that reinforce your authority—this could include bullet points or short one-liners highlighting your credentials.

3. TED Talk Moment: Ending with Impact

• Insight:Instead of ending with a bland summary, finish your posts with a “power statement” that resonates like the final, memorable moment of a TED Talk.
• Actionable Items:Craft Quotable Closings: Develop powerful, short statements that encapsulate your message and prompt engagement. Think about what you want your audience to remember.
• Test Different Endings: Experiment with various closing lines to see which ones generate the most comments and shares.
• Evoke Emotion: Your closing should not just summarize—it should trigger an emotional reaction that encourages your audience to respond, share, or reach out.

Final Thoughts

Jasmin’s approach goes beyond conventional content strategies by blending proven psychological principles with meticulous formatting and authenticity. By mastering the three-line rule, incorporating signposting to build trust, and ending with a TED Talk moment, you can transform your LinkedIn posts from mere engagement drivers into conversion machines.

If you want the REPLAY we have the replay available to everyone who purchases the evyAI pro bundle. www.evyai.com/bundle (FULL VIDEO REPLAY AVAILABLE NOW)

Please join our next live webinar at https://www.evyai.com/webinar where we teach LinkedIn strategies that will get you to your goal on LinkedIn! Register for free and send it to a friend.

Introduce yourself in the comments on this post and meet all the other attendees that were on the LinkedIn Influencer Summit : https://www.dhirubhai.net/posts/joeapfelbaum_influencersummit2025-activity-7298061123050762240-PT3T