LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign

Welcome to another edition of CDA Academy's "Reweek", your trusted roundup of the latest in digital marketing.

?? Get ready to dive into some of the most impactful developments in the digital marketing industry:

LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign

LinkedIn has launched a new promotional campaign which aims to highlight the effectiveness of its ad targeting options, including its advancing AI audience reach tools, by showcasing how not to target ads.

YouTube Pledges $15M to Los Angeles Wildfire Relief and Recovery Efforts

YouTube, along with parent company Google, has announced a $15 million donation to relief efforts for the Los Angeles wildfires, while it’s also detailed plans to allow creators to utilize its facilities as a replacement for lost studios and equipment.

Snapchat Looks to Scoop up TikTok Users With New Campaign

With TikTok close to being removed from the US, Snapchat has launched a new campaign to highlight its creators, and how people can find creative, original talent in its app.

WhatsApp Adds More Video Effects, Improved Reactions UI

Messaging is now the primary way in which users connect, and in line with this, WhatsApp has rolled out some new updates to provide more creative options for your private chats, in order to enhance engagement.

X’s Usage Data Suggests a Decline in Time Spent Throughout 2024

Honestly, it’s hard to work out what X is trying to achieve by sharing vague, non-contextualized performance figures, many of which are tracked in seconds, outside of trying to dupe people with ridiculously high surface-level figures.

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