The LinkedIn Hangover ??
Nathanial Bibby
The LinkedIn Growth Expert | $500M Revenue Generated | 2x Best Use of LinkedIn Winner | Host of LinkedIn's #1 Weekly Show - Monday Night Live
We are spending more time than ever before on social media.
The average user is scrolling for 4 hours each day, many of these are doing so in the name of growing their business. This raises an important question.
Are they simply indulging in mindless entertainment...
Complaining when they see others shamelessly promote their business and sell their services with every interaction.
Meanwhile trying to do the exact same thing, only less obvious. ??
Or are these businesses efficient and effective with their activity on social media.
Generating leads, growing their revenue and building their brand?
To explore this question in more depth, I'd like to introduce you to someone.
Meet Alan.
Since joining LinkedIn, Alan has updated his profile, grown his network and is having several coffee catch-ups every week with people from his LinkedIn network.
His content gets upwards of 100 likes and 50 comments per post with positive feedback from people telling him how great they think his posts are.
Everything appears to be going well for Alan and he is enjoying the attention.
But he has a problem.
Watch this video to see where Alan is falling short.
So there is no confusion, yes, Alan is a make believe character.
But I hope that Alan's story can can save someone else some heartache by shining a light on some of the common ways that people can get distracted on LinkedIn and move further away from what they originally set out to achieve.
The important thing is not that we make mistakes. It's that we learn from them.
I hope by sharing Alan's fable I can help a few people avoid some of these mistakes, but perhaps more importantly give us more empathy towards others.
We need more support, less judgement. More kindness and less complaining.
More empathy.
Love to hear your comments ??
Strategic Executive with a Customer-Centric Approach to Growth | Specialist in Marketing & Digital Transformation | Proven in Leading Teams, Embedding Strategy, and Delivering Sustainable Growth as Interim CEO/CDO/CMO
4 年This is such a great story to tell. But firstly a few thoughts. Connect with the intention to learn and build value. Be proactive versus reactive. Share value (which is about your audience and not you) rather than being transaction (sell sell sell) So these all fly for me. And I totally agree. But there is no perfect way. It comes down to the goal you have for the platform. Based on that goal, you develop a rhythm & pulse to what you do. You then track result to see how you are failing or succeeding at that goal. Kind of like all things in business You tweak and evolve right? So none of this has a guide book and so saying do this and don’t do that implies there is. Engagement pods might work really well for some people. As in.... deliver on the goal they have set for themselves on this platform. But the success of the pod comes down to the people. Are they just sharing crap and echoing each other and thus creating an echo chamber? Or are they engaging in debate, offering feedback, challenging and then bringing other meaningful people into the debate? Both pods. But two different scenarios. I tend to follow the great people and learn from them. And one thing they all say? There is no perfect mix. Just my #2cents
Straightalking, no fluff HR Guru. Speaker, Author & Coach. Proud owner of HR Consulting business that aims to humanise HR for SME's.
4 年Alaaaaan! I can relate to this story a lot ??
Store Manager at Urban Beach House (HQ)
4 年All time favorite scene and picture you got. “It’s not a man purse, it’s a satchel. Indiana Jones wear one.”
Leadership Development | Mentor | Trainer | Consultant | Coach
4 年Who me?
Paid Ads Specialist | Scaling Brands with Google, Meta & TikTok Ads | Proven Track Record Driving ROI for 120+ Campaigns | Helping UK Pharmacies & SMBs Thrive with Data-Driven Strategies
4 年Growing your network within your niche thats what you are trying to convey right?