Are LinkedIn Groups Set To Make A Comeback? - Updated

Are LinkedIn Groups Set To Make A Comeback? - Updated

Anyone who knows me, knows that I have strongly advocated not wasting time by posting in Linked groups as the interaction rate is abysmal.
However this letter I received from LinkedIn today may be a game changer!


Click now to apply to join my exclusive group!


Candice,

We're currently working on making some changes to the LinkedIn Groups experience, and because you are a valued group admin, we wanted to give you some advance details on what's coming. Groups is at the heart of what makes LinkedIn a trusted place for professionals to help and support one another, and the changes we're planning will make Groups a bigger part of the main LinkedIn experience.

Our focus on re-integrating Groups back into the core LinkedIn experience means that we will no longer be able to support a standalone iOS app for Groups; that app will stop working as of February 15, 2018. But please know that your existing group memberships and contributions will not be affected as part of that change.

As a preview, here are some of the improvements you can look forward to when we roll them out to the main LinkedIn Groups web and mobile experiences:

Discover and access Groups more easily. You'll be able to access your Groups right from the homepage, and you'll see the latest content from your Groups in notifications and the homepage feed.


Be a part of richer conversations. You'll be able to post videos into your groups, @mention the members you want to weigh in, and keep the conversation going by replying to comments.

Ultimately, our goal is to create an even better Groups experience within the primary LinkedIn applications, so we are putting our focus there over the coming weeks and months. We'll be sending you updates as these improvements and many others become available. Stay tuned!

Sincerely,

The LinkedIn Team


I received this today (1/24/2018) it is inspiring me to take another look at the groups that I am a member of as well as to start posting more to mine. Will also be taking a look at creative ways to drive more group members from trending updates.

See What Masters Of Marketing is About!

Candice Galek

Founder of Bikini Luxe, is a young female entrepreneur who has a knack for asking the question "Why?" She's a Cuban coffee connoisseur, columnist, and hobby tennis player making her dreams a reality multiple projects at a time.

What do you think, will you be making @LinkedIn groups a part of your 2018 strategy?

Barry Piatoff

Retired Public Relations and Communications Executive Recruiter. Ex-Accountant. Still discussing job search, networking, recruiting, social media, public relations. Been to Europe 30 times.

6 年

Looks like this never happened.

回复
Barry Piatoff

Retired Public Relations and Communications Executive Recruiter. Ex-Accountant. Still discussing job search, networking, recruiting, social media, public relations. Been to Europe 30 times.

7 年

I was posting about this today, March 19th on Twitter. I haven't seen anything.

回复
Vivian Greene

Invest in Love? Life isn't about waiting for the storm to pass..It's about learning to Dance in the rain.?Vivian Greene

7 年

Candice, has this group update actually happened? I don't see it?

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