Are LinkedIn Groups now dead?
Paul Carder
MRICS Chartered Surveyor; strategic estates & facilities management specialist; Property & Accommodation Manager @Livewell Southwest CIC (NHS provider for community health & social care); co-founder workandplace.com
One of my connections just asked:
I just joined your LinkedIn group and I am intrigued to know what you think makes a good LinkedIn Group
I spent (perhaps wasted) a lot of time on LinkedIn groups in 09/10/11 (and a fair bit of time since). I had several groups, and subgroups in geographical regions. And I have connected with thousands of people around the world. But, now LinkedIn seems to have gradually reduced the functionality to a point where 'Group Managers' like me cannot control what gets posted. So, now I have a couple of small groups, and manage one large one (Corporate Real Estate & Facilities Management Professionals). The main advantage is that I can send an announcement to all group members once every 7 days.
What is the future for the open sharing and learning discussions we used to have? The conversations we were once able to curate (sometimes running to dozens of comments) have been killed off by LinkedIn, when they removed much of the Group Management functionality. I don't know what they are doing ....some say they will kill off groups entirely. Why?
LinkedIn is still the predominant way of finding almost anyone in professional fields. But there is no way to stop people posting into your group, and people still use LinkedIn Groups to 'sell' rather than attract customers through subtly building a conversation. Professional marketers don't do this any more - we have all moved to more subtle 'inbound marketing', trying to develop useful content that people want to read. But there are still far too many old-school 'advertisers' out there, who post dross.....
Without sitting on LinkedIn all day, and deleting posts as they arrive on a Group, there is no way for Group Managers to stop all this dross. It has killed LinkedIn Groups. But yet, there is nowhere else (yet) where almost everyone is connected ...LinkedIn is THE place, isn't it?
Does anyone have any suggestions for where we can all go to genuinely share knowledge? ...where we can keep the dross spammers out of the timeline?
Owner of Research Biz and Phrase Database
3 年One important (yet minimal) step is to understand whether a particular LinkedIn Group is far above average, above average, average, below average, or far below average in terms of its "Community Health Score". My company has developed a mechanism for evaluating LinkedIn Groups, using a proprietary algorithm that accounts for frequency of posts, number of posts per capita, percentage of posts that are categorically spam content, volume of comments on posts, and how quickly new member requests are accepted. I will be announcing this system very soon -- but I was wondering if you have any comment or feedback about it, based on what I described here?
Leading strategic and digital change in international Real Estate & Facility Management | PropTech Investor
7 年The suggestion/idea, or rather, the logical conclusion is: Pay. Pay LinkedIn, which not a tax-money-funded public service, but a private for-profit enterprise, to deliver a customized private function for you. Or figure out how what you want to achieve dovetails with LinkedIn‘s goals and act accordingly.