The LinkedIn-First Approach

Welcome to Not Your Mama's 9 to 5 Newsletter, where we talk about the future of employment, workplaces, and org structure. It's become normal for a career to be nonlinear and for employment to be dynamic. Trends like remote work, AI assistance, employees having multiple jobs, or even creating their own consulting practice will only continue.

We at Uptown embrace these trends to create better environments for companies and those who work at them.

Subscribe at the top of the page to stay up to date on our movement towards gamified work.

Last week we talked about the data-driven journey to find our ideal clients. That was half of the puzzle, the other half was recrafting our service to address exactly what professional service providers want and need. This newsletter summarizes the discoveries leading to the launch of our LinkedIn-First Revenue Accelerator.?

What Clients Want

In the realm of business development, executing a cold outreach strategy that consistently generates predictable new revenue is no small feat. It's a multifaceted endeavor that demands expertise in targeting, messaging, unwavering consistency, volume, and continuous strategic adjustments. The ultimate goal? To ensure a steady stream of qualified meetings, booked directly onto the sales team's calendar, allowing them to focus on what they do best: closing deals.

LinkedIn: The Unrivaled Outreach Platform

In the landscape of cold outreach methods, LinkedIn stands alone in its capabilities. Here's why it's the best starting point for business development:

1. Precise Targeting: LinkedIn provides a unique advantage by allowing you to filter leads by their activity level. More active leads translate to more replies, which in turn means more meetings and ultimately, more revenue. In fact, LinkedIn boasts response rates that are three times higher than traditional cold calling and an astonishing six times higher than cold email campaigns.

2. Message Deliverability: You will have a 100% message deliverability rate to first degree LinkedIn connections. There are no spam filters to contend with, no call blockers to bypass. When you send a compelling message, you can be confident it will be seen.

3. The Power of the Social Network Effect: LinkedIn's impact goes beyond the immediate. It's the only cold outreach method where results compound over time. As your network grows, leads warm up through your content and engagement, making them more receptive to your outreach efforts.

The LinkedIn-First Approach to Business Development

A "LinkedIn-First" strategy maximizes the potential of an omnichannel approach to direct outreach. It all begins on LinkedIn and leverages your new connections as the catalyst for additional touchpoints, such as email and phone outreach. To achieve this we couple LinkedIn Sales Navigator outreach with a sales enablement cadence using a tool like Apollo, Outreach, or Salesloft. This synergistic strategy not only enhances your outreach's effectiveness but also ensures a consistent and cohesive brand presence across various communication channels.

But that's not all. There's an additional, often overlooked benefit of cultivating a robust LinkedIn presence. It has a profound impact on your entire sales pipeline. Every new connection becomes another set of eyeballs on any content you post, allowing you to nurture these relationships more than messaging can do alone. A strong LinkedIn presence can significantly increase your team's close rate for all deals, regardless of their origin.

Uptown's Solution: The LinkedIn-First Revenue Accelerator

So, how does Uptown harness the "LinkedIn-First Approach" to accelerate revenue growth? Let's break it down:

Active Targeting: Within LinkedIn Sales Navigator we meticulously identify and target the most active decision-makers within your Ideal Customer Profile (ICP). These individuals are already the most likely to respond, but adding omnichannel touchpoints can yield response rates 30% higher than LinkedIn alone.

PSR Messaging: Our messaging strategy is not just about making contact; it's about sparking curiosity and engagement. We focus on the problem your product or service solves rather than merely showcasing how it's done. This conversational approach establishes curiosity and transforms responses into booked meetings.

Sales Enablement & Strategy: To ensure your ongoing success, we provide a dedicated Success Manager who works closely with your team to set up your sales enablement cadences and execute campaigns on your behalf. Closely monitoring all data related to your campaign performance, Success Managers are the boots on the ground scheduling calls so your team can focus on closing them. They work cohesively with your sales team the analyzing how messages resonate and providing strategic insights, further enhancing your organization's ability to close deals effectively.

In summary, the LinkedIn-First Revenue Accelerator goes far beyond LinkedIn and transforms the entire business development ethos of an organization. It leverages the unique capabilities of LinkedIn and cutting-edge sales enablement tools to empower your outreach with precise targeting and compelling messaging. Most importantly, it delivers consistent, qualified meetings that drive revenue growth.

If this peaked your interest, reach out and ask us about our ROI Positive Guarantee.