LinkedIn Feed Optimization new algorithm update- 2024

LinkedIn Feed Optimization: Insights from Richard van der Blom

article update.

In the evolving world of professional social networks, LinkedIn continues to be a leading platform for networking and sharing professional content. However, LinkedIn's algorithm changes frequently, requiring users to adapt their strategies to remain relevant and increase engagement. Richard van der Blom, a leading expert in LinkedIn optimization, offers new insights on how to maximize the efficiency and effectiveness of your LinkedIn feed.

• Understanding the LinkedIn Feed

Limited Control: A key point van der Blom emphasizes is that only about 30% of the content in the average LinkedIn feed is under the user's control. This highlights the importance of strategically optimizing the part we can control.

• Algorithm Dynamics:

LinkedIn's algorithm updates every few months, necessitating constant adjustment of engagement strategies.

Ten Tips for Improving Feed Relevance:

Van der Blom offers several practical strategies:

Focused Engagement:

Concentrate on engaging with content you genuinely want to see more of. This helps the algorithm learn your preferences.

Profile Visits:

Regularly visiting profiles of people whose content you want to see can increase the likelihood of their content appearing in your feed.

Using the "Save" Feature: Saving posts you find interesting signals to LinkedIn that you value this content.

Diverse Engagement:

Try to comment, share, and react in various ways to content. A variety of engagement actions can influence the algorithm.

Consistency:

Consistent and regular engagement with the platform can improve your feed's relevance over time.

Relationship Management:

Strategically expand your network with people who share relevant content with you.

Using Hashtags: Follow relevant hashtags to your areas of interest to discover new content.

Quality Over Quantity:

Focus on meaningful engagement with a limited number of posts rather than superficial engagement with many.

Engagement Timing:

Try to be active at times when your target audience is likely to be connected.

Direct Feedback:

Use LinkedIn's feedback options to indicate content that is not relevant or interesting to you.

Advanced Strategies

Van der Blom suggests two advanced strategies:

LinkedIn Bookmark Search: This tool allows for more efficient searching within your saved content, enabling you to find relevant information more easily when you need it.

Aware App: This application helps manage your LinkedIn engagement efficiently, potentially saving time and improving the effectiveness of your interactions on the platform.

The Importance of Personalization in the AI Era

In an era of artificial intelligence and automation, van der Blom emphasizes the importance of diverse and personalized content approaches. He encourages users to combine human creativity with AI tools to create authentic and engaging content.

Conclusions and Summary

Continuous Optimization: Given the frequent changes in LinkedIn's algorithm, it's crucial to stay updated and adjust strategies regularly.

Quality Over Quantity: Focusing on meaningful and quality engagement is key to success on LinkedIn.

Personalization: Tailoring your content and interactions is critical in an era of AI-driven content.

Leveraging Advanced Tools: Using tools like LinkedIn Bookmark Search and Aware can significantly improve your efficiency on the platform.

Awareness of New Features: Stay informed about new features like collaborative articles and use them strategically.

Balancing Technology and Humanity: While AI tools can assist, it's important to maintain your authentic and human voice in the content you share.

Summary and conclusion:

In conclusion, optimizing your LinkedIn feed is an ongoing process that requires constant attention and adaptation. By implementing van der Blom's strategies and staying aware of platform changes, users can significantly improve their exposure and engagement on LinkedIn, thus maximizing the value they derive from this important professional platform.