A LinkedIn? Essay
Elliot Grossbard ???
I take a Growth?listic approach to building sustainable growth. I work with startups - scaling founder-led sales and SMBs ? A growth mindset isn't just for individuals; it's the driving force behind successful companies.
LinkedIn? has strayed from its original mission of fostering authentic professional networking. Users are frustrated by the platform's failure to enforce its policies against fake profiles and manipulative practices, while those who violate the rules are rewarded with recognition e.g. Top Voice Blue Badge. This essay highlights the disconnect between LinkedIn?'s stated values and its actions, emphasizing the need for genuine accountability and transparency on the platform.
1.0 Introduction
2.0 LinkedIn? Vanity Metrics
3.0 Monthly Active Users (MAU)
3.1 Where does that leave us in the U.S.?
3.2 Key Components of MAU Metrics
3.3 Platform-Specific Approaches
4.0 LinkedIn And What I Discovered
4.1 But first a confession
4.2 The lack of authenticity on LinkedIn?
4.3 LinkedIn? News - Is it about the revenue or the readers?
5.0 Lack of rule enforcement, awarding, and rewarding rulebreakers
5.1 Top Voices Badging (Blue Badge)
5.2 LinkedIn? Collusion?
6.0 In Conclusion
7.0 What to look forward to