LinkedIn Engagement: The Secret Formula You Must Know

These days LinkedIn is very popular.

The platform has become the number one social media place for professionals who want to increase their brand awareness and - why not - even get more sales.

When it comes to LinkedIn content, there are different types of content you can publish:?

? text posts without a picture

? articles

? native documents

? videos

I'm sure you're asking yourself which one will bring you more engagement?

In a recent study, Socialinsider discovered the answer: NATIVE DOCUMENTS!

When doing your LinkedIn content strategy and getting to the process of creating your LinkedIn posts, keep in mind that?native documents generate 3x more clicks than any other type of content on LinkedIn.

Native document refers to the type of post consisting of a PDF uploaded directly on LinkedIn, that is displayed like a carousel.

According to data, native documents have an average click-through rate from 3.5% to 8.6%, depending on the account size, while all the other posts barely exceed 2.00%.

How to upload a document to your LinkedIn homepage:

1. Click??Start a post.
2. Click the?Document?icon.
3. Click?Choose file?to select a document from your computer.
4. Select the file that you want to upload (choose one).
5. Add a title to your document.
6. Add a description to the post. You can use hashtags or?@?mention someone.
7. Click?Post.

Important to know:

• The file size cannot exceed 100MB and 300 pages. The following file types are supported: PPT, PPTX, DOC, DOCX, and PDF.
• You can edit the description of your document or remove the post after it’s uploaded, but you can’t change or edit the document in the post.

LinkedIn Native Document example:

If you want to learn more about LinkedIn content strategy - you can find here a complete study -?141.474 business posts show the best LinkedIn content strategy for B2B marketing.