LinkedIn Drops the Hammer, YouTube Growth Secret Weapon, TikTok $ in the Billions, and more
Here are this week's Top 5 Social Media News Headlines!
1. New Video Format for LinkedIn
LinkedIn may be late to the game, but like a horse being held back at the beginning of a race, their full stride may run laps around contenders. The last organically trusted standing social media platform is now testing a new video feed with vertical video in TikTok and YouTube Shorts style.
A place for expert voices, the first to take advantage will be the early birds getting the attention worms.
2. YouTube Channel Massive Growth
One word... LANGUAGE.
The best of the best YouTuber, MrBeast and others use different language formats to grow their reach at a substantial rate and distance. And there's options.
It may take a little extra work, but the proof is in the pudding. Your audience potential may be global, and publishing your content in different languages may be low hanging fruit that is ripe for the picking.
3. Online Search, by Generation - HubSpot
Search Engines are still triumphant, but social media search is not giving up - especially for Gen Z and Millennials. Something tells me AI search will surprise us with some speed in the coming years. Don't put all of your eggs in one basket.
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4. TikTok Passed Instagram, but not Facebook... Yet
TikTok looks to pass Facebook in total daily minutes spent by users by 2025 - according to Sprout Social, Inc. .
If you're looking for where to invest your future social media reach, do you read this graph as today's standings, tomorrow's expectations, or like a stock and invest low?
5. Billions of revenue by TikTok to the United States, $24 Billion to be Exact.
Oxford Economics found small and medium-sized businesses that participated in TikTok marketing content reaped the benefits of $24 billion in 2023 in the U.S. They also claim 224,000 jobs were supported and $5.3 billion in taxes to the U.S. government was supported by TikTok advertising and marketing.
Written by
Social Media Strategist
Global Paid Media Campaign Manager, Marketing Communications at Eaton
7 个月I thought LinkedIn had tested video in the past and then phased it out? Interesting they're trying again... we'll see how it goes!