LinkedIn Does Not Work For Leads

We hear this a lot.

We speak too many people that are interested in what LinkedIn can do but hear the same old problems every time.

"We have tried to use it before but it doesn't really work for our business."

"No one responds to my messages"

"We posted for about a month and no one liked my posts"

Sound Familiar?

The truth is this.?

LinkedIn is the most accurate platform online for professionals. Any marketer worth their salt will tell you the same. If you are a B2B business then its more than likely your customers are on LinkedIn.

We have pinned it down to mainly two things that will help you with getting into conversations with new prospects.

1. Consistency

Like going to the gym for a week (Yes, that is me) and expecting to look like Arnie by day 4.

It does not work if you are not consistent.?

You need to set time aside in your diary for outreach to new customers. You can have a poorly written message that does well just by having consistency. But you cant have a well written message that no one sees.

Those that have the budget for Ads do skirt around this problem, but you can also outsource the leg work to a company like say.... erm, us :)

2. Expecting ready to go buyers

LinkedIn is not a sales ready platform.?

If you think of the advantages of Google Ads, you know exactly what that person is looking for you just don't know who they are so could be the wrong type of customers.

Facebook Advantage is that its cheap but again the targeting only works when you utilise the pixel and give it customer details for Lookalike Audiences.

LinkedIns advantage is that you know exactly who the person is. The downside is that you have no idea if they have a need for your products or services right now.

So with this all in mind, if you are consistent and?do the follow up messages?to people you know could benefit from your call you will start to see results.

The image at the top of this post is of current client that messaged me and to prove that is the case and not photoshopped I have done a screen recording on my phone on this link?https://www.loom.com/share/ca53b09d33cc433b81541304f28e4d0d

People are so scared with the modern day to be able to have fun with their marketing that they are forgetting the whole point is to get noticed.

If you have an email style message, people skim read and you won't get responses.?

If you're not excited by what you are selling, why should they be?

Why don't we discuss on a call together?

https://calendly.com/30-minutes-consultation-call/30min

Thanks for reading.

Brett?