LinkedIn is a Digital Gold Mine...But is the Gold Rush Over?
Mike Murphy
TextTonality? → Designed to Convert Connections into $1m+ Clients ?? | Co Founder Bluestone Partners
LinkedIn is a digital gold mine...but is the gold rush over?
Yes and No.
Yes...the beginning stages of the LinkedIn Gold Rush have passed us...
You see at the beginning of the California Gold Rush, people use simple methods like panning to retrieve thousands - if not millions - worth of gold from streams.
It was relatively easy to find gold and line your pockets quickly.
In the early stages of the LinkedIn Gold Rush...sending any "soft" message to your network about finding synergies, virtual coffee chats, and collaborations would get you a meeting and maybe a new deal.
But history always repeats itself...
As more people showed up to the California Gold Rush...the surface-level gold dwindled. Those 49er's needed new and advanced ways to mine their gold.?
Excavators, drills, and steam-powered transportation all became a necessity for those miners who were late to the Gold Rush.
The same has happened to LinkedIn...
Any ol message you used at the beginning of the LinkedIn Gold Rush simply won't work anymore.
There is still gold to be found on LinkedIn...
(I know because my clients have generated over $50M in new business on LinkedIn)
...but you need more advanced excavation tools to extract the gold.
"Tools? You mean software right, Mike?"
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Nope...for 2 reasons.
1) LinkedIn has limited you to 100 connection requests per week. So having software send 100 connection requests for you is essentially obsolete...you can easily send 100 over the course of a couple of hours during any given week.
2) More importantly using software takes you out of a key variable in the LinkedIn prospecting equation - you CHOOSE who comes through your sales funnel.
You'll end up wasting more time if you have unqualified prospects running through your LinkedIn funnel then.
By hand-selecting qualified prospects from Sales Navigator, you can ensure that every new person you connect with is qualified for your offer.
Another tool you need is a formula for your messaging.
Every profitable LinkedIn message I've ever crafted has three key elements:
1) The prospects pain point
2) An intriguing new way to solve that pain
3) And a subliminal call to action
When you combine these elements in the right sequence it prompts connections to ask you for a meeting to find out more about this new way to solve their problem.
The gold rush on LinkedIn is far from over.
Just the gold is a little deeper and requires some more sophisticated tools to excavate.