LinkedIn for Creators Content Calendar (January- March 2022)

While sometimes it’s best to develop your content according to what’s trending at the moment, we know many creators on LinkedIn try to plan their content ahead of time. So, LinkedIn is here to help - here’s our calendar of upcoming events, holidays, and moments when we expect conversations to be happening on our platform. This calendar is based on early signals as well as what we've seen trend historically on LinkedIn.

Content resonates best with LinkedIn members when it's tied back to the world of work, so we encourage you to connect dots between what's happening in the world and your profession, and how you may be redefining what it means to be professional. Get inspired with prompts and start planning ahead for these upcoming moments!

JANUARY

1/1 - 2022 Goals: What are 3 goals you're looking to meet this year as a creator? Make a video or write an article highlighting all three goals and how you’re going to approach them, and ask your followers for their three goals! How will you encourage them to get started?? Be sure to use the hashtag #2022Goals.

1/8 - Vision Board Day: A vision board is a collection of images that represent your goals that inspire you. What or who inspires you to create? Share a picture of your vision board and tag us! What's your vision for 2022?? #VisionBoardDay

1/10 - Clean Off Your Desk Day:? Today is the perfect excuse to organize your creator space. Do you have a dedicated studio area in your home?? What does your space look like and how is your work-life balance reflected? Snap a photo and showcase some tools you use to help create content.? #CleanOffYourDeskDay?

1/11 -? Portfolio Day:? Portfolio Day was founded by Audrey Gonzalez as an event aimed at helping artists find work and clients find artists to hire. Creators, post some of your favorite work with your followers. Illustrations, photography, songs, dance, articles, videos, and encourage your followers to describe your aesthetic using 3 words.?To learn more about #PortfolioDay, click on the hashtag and follow all the artists that participated.?

1/12 - National Youth Day (India):? From short form content to staying close to the pulse on all things trending, this year has shown us how influential the upcoming generations are through their impact on content. Share a video with the advice you would give a creator just starting out.? #NationalYouthDay

1/16 to 1/22 - Hunt For Happiness Week:? The Society of Happy People founder Pamela Gail Johnson created Hunt for Happiness Week. What are some ways you're going to make your life a little “happier” this week? What is something you love to do for your mental and physical happiness? Write a post or create a video, and encourage your followers to comment what they love! You may inspire someone to hunt for happiness. #HuntforHappinessWeek

1/17 - Martin Luther King Jr. Day: Martin Luther King Jr. Day is a day to celebrate the birthday of one of the most beloved civil rights activists in history. Choose your favorite line from a MLK Jr. speech and share a video on why that line or that phrase sticks out to you. #MLKDay?

1/18 - National Day Of Racial Healing (US): It’s important for us to create a space for equity on LinkedIn. We want to help you start the conversation on racial healing through topics on equity for all creators. How do we amplify the voices of all creators of color? To learn more about racial equity and healing, check out these creators: Jezz Chung (they/them)? Elizabeth Leiba #NationalDayOfRacialHealing??

1/20 - Get To Know Your Customers Day: Check-in with your audience and show them appreciation by hosting a live event to have an open Q/A. What kind of content do they enjoy from you? What’s something they would love to see? Poll for questions before your live to create a show outline and be sure to set up your event in advance so you can share with followers ahead of time to get more participation. #GetToKnowYourCustomersDay

1/22 - Celebration of Life Day:? We’re keeping the celebration going this month with Celebration of Life Day! Team up with another creator for this collaboration prompt! What can we do to celebrate other creators in our network? Work with another creator on a post where you both share your recommendations on how to celebrate with your followers.? #CelebrationOfLifeDay

1/26 - National Spouses Day (US):? Many creators understand how important it is to feel supported by not only a partner, but anyone who encourages you to pursue what you love to do, whether that be a partner, or a friend. Show your appreciation with a picture of you and your #1 supporter!? #NationalSpousesDay

FEBRUARY

Black History Month (US):? At LinkedIn, this #BlackHistoryMonth is all about celebrating Black entrepreneurs. Tell your story, or show some love by tagging an entrepreneur who inspires you. #BlackHistoryMonth

2/1 - Lunar New Year: 2022 is the Year of the Tiger – a symbol of strength and braveness. How will you be brave this year? Will you broadcast your first LinkedIn Live? Or start a LinkedIn Newsletter? Outline your goals for the year and how you’re going to approach them with the strength and braveness of the Tiger. #LunarNewYear

2/2 - Girls and Women In Sports Day: Let’s celebrate the accomplishments of female athletes! Upload a picture of yourself in uniform and share with your followers how participating in sports has helped you become a better team player or leader. Or, spotlight a woman in sports that inspires you, and share why. Post about an inspirational story, photo, or quote! #GirlsAndWomenInSportsDay

2/11 - Day of Women And Girls in Science: How can we better support women in STEM? Show support by resharing a publication, a video, or photo of your favorite women in science, and be sure to tag them!? #DayOfWomenAndGirlsInScience

2/11 - National Inventors Day (US): Are you better with big picture ideas or looking at small details?? Why are both of these skills an important aspect of inventing? Answer the prompt and ask your audience in a poll if they’re better with big picture ideas or small details.? #NationalInventorsDay

2/13 - Galentine’s Day: ? Galentine’s day, the day before Valentine’s day, is a day to celebrate your relationships with the women who support you.? Share pictures of? 3-5 women who have inspired you to create, who you appreciate being in your life!? #GalentinesDay?

2/13 - Super Bowl (US): The Super Bowl for the NFL? is a huge cultural moment in the US for many reasons. Here are a few ways you can spark content ideas from the big game:

• The Game: How does a team get to the championship? What characteristics does a team need to get to the “Super Bowl” level??
• The Halftime Show: How do you measure the success of the halftime show? What famous memes and pop culture references have come from this yearly event??
• The Commercials: In 2022 what commercials captivate an audience? Write an article on your favorite / least favorite? commercial from the game and analyze- what did/ didn’t work.?

Ask your followers in a poll what they’re most excited to see at the Super Bowl, and be sure to add an “other” option to encourage them to comment. #SuperBowl

2/15 - Family Day (Canada):? For our Canadian creators, what is your favorite way to celebrate Family Day? Snap a picture or two of you and your family and encourage your audience to participate. #FamilyDay

2/17 - Random Acts Of Kindness Day:? How are you showing up for other creators on LinkedIn? Today, focus on engaging with other creators who have great content- react, comment, share- you could make someone’s day/week/month/year! #RandomActsOfKindnessDay

2/19 - London Fashion Week (UK): How does fashion inspire you? Share a picture of your favorite looks, wearable or sketched. It could be work-from-home-chic, a bit more formal, a sporty outfit, anything you’d like! How does fashion define your brand as a creator??? #LondonFashionWeek

MARCH

3/1 - World Compliment Day: It's World Compliment Day! Comment on a creator's content, reshare, or shout out a creator you admire in your own post! Tag 1-3 creators to "pass it on.” #WorldComplimentDay

3/4 - National Day of Unplugging (US): Today we want to ask you- when was the last time you’ve unplugged? This is a mental health reminder. Drop your shoulders, relax your jaw, and take a deep breath. Even if it’s just for an hour, try to take a break from screens. You may be surprised to see how refreshed you feel after unplugging for a bit. What brings you joy outside of work? Why? To learn more about setting boundaries and #Unplugging, check out LinkedIn Learning course by Paula Rizzo below: How to Set Boundaries and Protect Your Time #NationalDayOfUnplugging

3/6 - Employee Appreciation Day: Plan to send out a special shout out for your employees on Employee Appreciation Day! Are you your own employee? Treat yourself today and celebrate all the work you’ve accomplished with a top 3 post on what you’ve learned working for yourself.? #EmployeeAppreciationDay

3/6 to 3/12 - International Women’s Week: We are celebrating women all week on LinkedIn! What are some ways you’re celebrating the women in your life? How will you help break the bias for women at work?

Plan a week of celebration on your page- kick off the conversation by running a poll on the topic of gender bias, share a personal experience in an article, post a picture of a woman who inspires you. Tag them in a post and use the hashtag: #InternationalWomensDay? / #WomenAtWork

3/20 - International Day of Happiness: What made you want to become a creator? What about being a creator sparks happiness for you? Ask your audience: how do you build a happy life?? #DayOfHappiness

3/20 - World Storytelling Day: Creators think outside of the box! How do you tell your story? On World Storytelling day, we challenge you to tell your story through snackable content on LinkedIn. This could be a carousel series, where you upload documents to your post to create a slide series. Who knows? Maybe you’ll start a trend.? #WorldStorytellingDay

3/27 - Mothering Day (UK):? Today in the UK we celebrate Mothering Day- we’re celebrating mothers! Share a story about your life as a mother or a story including a mother-figure in your life, that includes a life lesson you’ll never forget that you want to share with your audience. #MotheringDay

3/29 - National Mom and Pop Business Owners Day (US):? Family-owned businesses like mom and pop shops make our communities special. When you show love to other businesses, you tend to get that love back. Create a post highlighting a mom and pop business of your choice, and be sure to tag them! #MomAndPopBusinessOwnersDay

Mark your calendars for these moments in January- March and we’ll post an update in a few months to get you ready for the next quarter! Remember to follow LinkedIn for Creators to get the latest. Happy planning!