LinkedIn Content Planning for 2023: B2B Social Selling Strategy To Acquire More Loyal Customers

If you're looking to improve your social selling strategy, start by planning your content strategy.

This is one of the overlooked strategies when it comes to social selling.

Of course, most sales leaders want more booked meetings and they see initial results when doing some outreach or lead-generation campaigns. Yes, these sales and marketing efforts are essential to acquire customers.

However, you're missing a lot of opportunities to acquire loyal customers when you don't consistently create value through content.

Creating and publishing great content is essential to success on LinkedIn, and it should be a key part of your overall plan.

Before we dive deep into content planning, let's talk about why publishing content on LinkedIn is very beneficial to your personal and professional success on LinkedIn.

BENEFITS OF PUBLISHING CONTENT ON LINKEDIN

• It helps to increase your visibility, which means that the more your post increases its reach, the more you can attract the right clients for your business.
• It helps to establish industry thought leadership. When you're perceived as an industry thought leader, you are more likely to be known, liked, and trusted in the Industry. This is important because people buy from people they know, like, and trust. No wonder why Steve Jobs, Bill Gates, and other well-known entrepreneurs are the faces of their brands.
• It helps to easily persuade new customers and retain existing customers because you are seen as more valuable than your competitors.

WHY YOU SHOULD HAVE A CONTENT PLAN FOR 2023

Yesterday, I was scrolling through my LinkedIn feed and I saw this post by Anthony Iannarino :

His simple post caught my attention because he was right. This post is simply just a "text post", but it has so much value in it.

The best salespeople talk about strategic outcomes. And this also applies to your content strategy.

But most brands only talk about their products and services and then wonder why they can't retain long-term clients.

So, it's time to start thinking about what type of content you are creating for your target audiences.

3 CONTENT PLANNING TIPS FOR 2023

1) Know Your Ideal Customers Well

Everybody talks about why they are better than their competitors. And I see most companies boast the features of their products/services. There's nothing wrong with it, but content should NOT only be focused on the features.

Yes, customers have to know about what you offer, but you can gain a competitive edge when your content strategy is focused on something bigger. It all starts with asking the right question, "how can my customers get more value from me that they cannot get from somewhere else?"

Big brands like Apple and Nike understand the rules to become the best choice for their target customers. They understand that they are not just offering their products, they are offering status, inspiration, and hope.

I've read a lot of article comparisons about features and price when it comes to SaaS companies. Even though this is common, but people become loyal not because of the price, but because of their experiences.

If you want to win, your focus on content should be bigger than that.

Start learning deeply about your customers.

Learn their fears, dreams, and desires. Once you learn more about them, the more emotionally in tune they are with your brand.

And this is the key, appeal to emotions first then back it up with logic why they should care more about what you offer.

You can use a “customer persona” template to help you answer this question more effectively. A customer persona is simply an imaginary person created based on the data you know about your target audience. It gives you deeper insights and an understanding of how to communicate with your potential customers through content. If you need help with the development of your customer persona, feel free to send me a message and let me help you develop content that brings long-term success for your business.

2) Editorial Plan that Aligns with Your Brand's Objectives

You should have an editorial plan that connects to your marketing and sales goals. You can either create it yourself or hire a content creation expert (*cough, cough*) that specializes in helping you create compelling stories and content for LinkedIn and other platforms, too!

The goal of this plan is to help you organize your thoughts, ideas, and materials into meaningful topics, stories, and content types.

You should be creating content that your audience finds relevant and useful enough to stick around for more. This will help you increase engagement on your page and also build trust between them and your brand.

3) Develop a Comprehensive Content Strategy that Engages Customers throughout the Buyer's Journey

Creating content isn't just about creating blog posts and sharing them across social media. You need to develop a comprehensive content strategy that helps you connect with your audience throughout their buyer's journey.

Think of it as an umbrella term: It encompasses all types of content, from interactive videos to e-books and more, created to help you reach your target audiences and establish yourself as an authoritative voice in your industry.

By understanding and leveraging the power of content, you can build relationships with prospects and customers that will last long after their purchase is complete.

Content is a powerful tool and when used strategically, it can help you engage with your target audiences throughout the buyer’s journey - from awareness to purchase - and beyond.

Take the time to develop a comprehensive content strategy that drives better results on LinkedIn (and other channels) in 2023, and you’ll see your business grow quickly.

CONCLUSION

Developing an effective LinkedIn content strategy for 2023 doesn’t have to be hard. Just focus on understanding who your customers are, creating content with emotional appeal, using a customer persona template to refine the message, having an editorial plan that connects with your marketing and sales goals, and creating a comprehensive content strategy that engages customers throughout the buyer’s journey.

By taking these steps, you’ll be able to build relationships with prospects and customers that will last long after their purchase is complete. Invest in your LinkedIn content strategy for 2023, and you should see your business grow in the long term.

If you find this helpful, feel free to like, comment, and share this article. Thank you!

P.S. Sometimes, you don't need to do new sales and marketing tactics to improve your business revenue. Sometimes, it only takes some in-depth analysis to find any sales leak in your current sales and marketing process to achieve 2X more growth. And sometimes, it only takes less than 30 seconds to start fixing it by contacting me today. Don't be shy to send me a message and let's figure out if we're fit to work together. ;)

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