LinkedIn Content Planner 2025: Free Template.

The video version of this newsletter is here!

Tired of posting randomly on LinkedIn and hoping for the best? It's time to take control of your content strategy and achieve real results. Today, I reveal the secrets to building a powerful LinkedIn Content Planner and Calendar for 2025.

First, Why do You Need a Planner?

To grow on LinkedIn you should never run out of ideas. Clarity is important from the clarity of the target audience to their pain points. To conclude I give you 4 reasons:

1. Consistency is Key: A planner helps you maintain a consistent posting schedule, crucial for keeping your audience engaged and growing your reach.
2. Thought Leadership: Delivering valuable, planned content establishes you as a go-to expert in your field.
3. Content Clarity: A planner helps you organize your ideas, map out themes, and stay ahead of the content curve, ensuring you never run out of things to share.
4. Goal Alignment: Every post should contribute to your overall LinkedIn goals, whether it's lead generation, brand building, or community engagement. A planner helps you stay focused.

The 2025 LinkedIn Content Playbook:

• Video is King: LinkedIn's algorithm is prioritizing video content, so make it a central part of your strategy. Carousels and images also continue to perform well.
• Content Diversification: Mix it up! Educational posts are essential but don't shy away from entertainment, infotainment, and even controversial topics (with a focus on strong, well-founded opinions). Storytelling and personal experiences create authentic connections.
• Funnel-Focused Approach: Structure your content to guide your audience through the sales funnel:

TOFU (Top of Funnel): Broad, relatable content that addresses common pain points and attracts a wide audience.

MOFU (Middle of Funnel): More specific content like case studies, demos, and comparisons that target your ideal audience's needs.

BOFU (Bottom of Funnel): Highly targeted content designed to drive conversions, such as persuasive articles, UGC content showcasing results, and clear calls to action.

My Winning Formula:

• Post Frequency: Aim for at least 3 posts per week (Tuesdays, Thursdays, and Saturdays are the best to post.). This has worked with me as well as with my clients.
• Content Variety: Mix educational, entertaining, and personal content to keep your audience engaged. For sure you can ignore entertaining content if that's not your personality type :)
• Trending Topics: Stay informed about trending topics and industry news to ensure your content is relevant and timely.

Ready to Take Action?

Expanding your LinkedIn presence requires more than just understanding the algorithm and basic profile optimization. It demands a strategic approach that aligns with your goals and leverages the platform's full potential.

I'm writing to offer my expertise as your LinkedIn growth partner. With my proven track record of helping professionals and businesses achieve significant results on LinkedIn

Interested? Join my community here.

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