LinkedIn Content Creation Best Practices

It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first.

Regardless of what medium you’re using, there are a few tips that will ensure your LinkedIn marketing efforts perform their best.

1. Consider your target audience.

Before you post anything, think about who the content is for and tailor your messaging to that particular audience. For example, if your target audience is sales professionals, choose industry topics they care about to hook them in. What problems or obstacles are they trying to solve? Create content that speaks to their needs.

2. Engage with your audience.

It’s easy to create a post and then move on to the next project, but using LinkedIn for marketing shouldn’t be a one-way street. If you’re fortunate to have users commenting on your post, interact with them. Respond to questions and comments, ask for feedback, or ask questions that spark discussion.

3. Be genuine, not salesy.

Yes, social media marketing is about promotion, but you can promote yourself and your brand without taking a hard sell angle. Producing good content with an authentic voice will perform better than a hollow sales pitch. People are smart and can spot dishonesty quicker than you may think.

4. Use hashtags.

Just like other social media sites, LinkedIn hashtags are used to categorize the content. You can use them to help you reach your target audience and those with shared interests. Hashtags are also a great way to reach those outsides of your network who may be interested in your content based on the hashtags you use. Two to three relevant tags should do the job.

5. Be consistent.

A successful LinkedIn campaign requires consistency. This may be hard at first, but it’s important to develop a regular cadence for publishing. This builds trust with your audience and will help establish yourself as an expert in your field.

6. Offer exclusive content.

It can be tempting to publish the same content across multiple platforms, but that would be a mistake. Provide your LinkedIn audience with exclusive content that they can’t find elsewhere. It’s not uncommon to have the same followers on several platforms, so you don’t want to bombard them with duplicate content.

7. Observe and adjust.

Don't get discouraged if your posts don’t initially get the level of response you hoped for. Make adjustments and continue to improve with each new post you share.

Need help with your LinkedIn content creation? Connect with me with a personalised message “I need LinkedIn Help!” or email [email protected]