LinkedIn Content that Converts

Are you tearing your hair out when it comes to creating content for LinkedIn??

Not sure where to start?... this blog is perfect for you whether you're a newbie, dabbler or seasoned user.

You may be surprised to learn that of the 1 billion members on LinkedIn, only 1-2% are actively creating content and about 9% are engaging with comments.?

About 90% of all users are looking on from the sidelines.?

Are you lurking, networking or actively leveraging your network as an influencer?

?

?No-brainer reasons to share content on LinkedIn:

?- The organic reach is fantastic and won't be here forever folks!

- Keeps you top of mind - ‘mere exposure effect’

- Increases brand awareness

- Builds credibility

- Builds your network and generates opportunities

- Allows you to control the conversation

?

Ask yourself is your existing content brand centric or customer centric?

Before I dive in and explore this more I want to share these wise words with you.

So many people make the mistake of only sharing brand centric content - it's all 'me me me' and then they wonder why it falls flat on the home feed.??

As a rule of thumb you should follow the 80/20 rule which means that 4 days out of 5 you should educate, inspire, motivate, entertain and give value - 1 day out of 5 you self-promote.?

In short you need to 'earn the right' to toot your horn on LinkedIn.?

?

How to build trust with your content:

?- Address the fears, worries & concerns of your customer

- Answer customer questions?

- Answer objections

- Be truthful, honest and fully transparent

?

Being clear trumps being clever any day of the week.?

A confused mind will always say no!

?

“With content, a relationship of trust can be built with the Salesperson (and Company) long before the first sales meeting.??Great content means more trust, more trust means shorter sales cycles.”?

Marcus Sheridan ‘They Ask You Answer’?

?

14 Main Types of Content Posts on LinkedIn

(top tip: you don't need to use all of them folks!)

?

1. Text Only (3,000 characters)

2. Post with image (single image or several)

3. Upload video (ideally with captions)

4. Document post (PDF report / white paper / visual)

5. Give kudos (shout-out to a team member, network)

6. LinkedIn Article / Newsletter?

7. LinkedIn Live (ideally 30 minutes in length)

8. LinkedIn Poll?

9. LinkedIn Event

10. Share you are hiring

11. Audio Events

12. Occasion or Milestone (new job, anniversary etc)

13. Template posts in beta on mobile

14. Carousels are being rolled out

?

The LinkedIn Algorithm rewards ‘social behaviour’ and in the first 1-2 hours of pressing publish / submit, LinkedIn will determine if your post is:

?- Spam

- Low-Quality

- Clear

?

Some things to consider so that you show up as 'clear':

?

- Commenting (engage with your networks posts before and after you post to invoke the law of reciprocity)

- Hashtags (use between 3 to 5 maximum - LinkedIn is not Instagram and you don't need 30 hashtags, in fact it looks really spammy)

- Timing (mix things up and determine what time your audience is online, there is no 'magic' time for all - do your research and check your analytics)

- SSI Score (the higher your social selling index score - the more reach your content has - check your score here:?https://www.dhirubhai.net/sales/ssi)

- External Links (try putting these in your image / graphic - this feature is only available on mobile currently).

?

LinkedIn content should be:

?- Inspirational – stories, morals, quotes

- Educational – tips, lessons

- Deal with objections – what they think / believe

- Engaging – opinion pieces, polls, their opinion

- Entertaining – humour works everywhere!

- Promotion – invite audience to a call, event, masterclass, lead magnet etc.??

- 80/20 Rule

?

Did you know that it can take up to 18 touch points in the digital space before people decide to reach out to you?

• ?Always ensure your content has a clear call to action and you are telling people what they need to do next.??
• Be clear versus clever and dig deep as to what you're trying to achieve on LinkedIn.

Ultimately like with any form of networking - be a giver.

Be social, be consistent and cultivate a community mindset!

LinkedIn is a marathon, not a sprint.

Let me know what is your favourite type of content and why?

Jen x

FAB BUDGET FRIENDLY RESOURCES TO GET YOU LEADS FROM LINKEDIN:

LinkedIn Profile Checklist

LinkedIn Profile Revamp Course

Grow Your LinkedIn Company Page Ebook

The Essential LinkedIn Content Guide Ebook

ChatGPT Prompts to make LinkedIn Content Simpler Ebook

Selling in the LinkedIn DMs Course

Want to fast track your success on LinkedIn?

Book in for a free 20-minute LinkedIn Game Plan call with me HERE

Hi, I'm Jen Corcoran.

I’m one of?the UK’s most successful LinkedIn trainers.

They call me the Super Connector because I help introverted, empathic and sensitive female coaches, consultants and creatives attract their ideal client?to reach that next level of revenue without having to resort to paid ads or awkward cold outreach.?

Think 'in flow' versus forced hustle mode.

Originally from Dublin, I live in Devon, England by the sea with my husband Mike.

I'm a chatty, connection-focused introvert / empath / HSP, oat latte and travel lover. I’ve helped thousands of people just like you?thrive through my online courses, consulting, workshops and talks.

What separates me from 99% of LinkedIn specialists is that I believe in using LinkedIn holistically according to your?personality,?energy?and?goals.

No one-size fits all!

I also 'connect' my clients to opportunities from my little black book.

I look forward to helping you shine on LinkedIn. ?

??

“Our deepest fear is not that we are inadequate.

Our deepest fear is that we are powerful beyond measure.

It is our light, not our darkness that most frightens us.

We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous?

Actually, who are you not to be?”

Marianne Williamson

Still reading and want 1:1 help? Book in for a free LinkedIn Client Attraction Call

https://mysuperconnector.co.uk/contact/