LinkedIn Content that Converts
Jen Corcoran
LinkedIn Consultant for 50+ Female Coaches & Consultants ? Lead Jen ?? Signature PACT? Blueprint for Empaths & Introverts to x10 leads ? From Cold to Gold with Connections that Matter
Are you tearing your hair out when it comes to creating content for LinkedIn??
Not sure where to start?... this blog is perfect for you whether you're a newbie, dabbler or seasoned user.
You may be surprised to learn that of the 1 billion members on LinkedIn, only 1-2% are actively creating content and about 9% are engaging with comments.?
About 90% of all users are looking on from the sidelines.?
Are you lurking, networking or actively leveraging your network as an influencer?
?
?No-brainer reasons to share content on LinkedIn:
?- The organic reach is fantastic and won't be here forever folks!
- Keeps you top of mind - ‘mere exposure effect’
- Increases brand awareness
- Builds credibility
- Builds your network and generates opportunities
- Allows you to control the conversation
?
Ask yourself is your existing content brand centric or customer centric?
Before I dive in and explore this more I want to share these wise words with you.
So many people make the mistake of only sharing brand centric content - it's all 'me me me' and then they wonder why it falls flat on the home feed.??
As a rule of thumb you should follow the 80/20 rule which means that 4 days out of 5 you should educate, inspire, motivate, entertain and give value - 1 day out of 5 you self-promote.?
In short you need to 'earn the right' to toot your horn on LinkedIn.?
?
How to build trust with your content:
?- Address the fears, worries & concerns of your customer
- Answer customer questions?
- Answer objections
- Be truthful, honest and fully transparent
?
Being clear trumps being clever any day of the week.?
A confused mind will always say no!
?
“With content, a relationship of trust can be built with the Salesperson (and Company) long before the first sales meeting.??Great content means more trust, more trust means shorter sales cycles.”?
Marcus Sheridan ‘They Ask You Answer’?
?
14 Main Types of Content Posts on LinkedIn
(top tip: you don't need to use all of them folks!)
?
1. Text Only (3,000 characters)
2. Post with image (single image or several)
3. Upload video (ideally with captions)
4. Document post (PDF report / white paper / visual)
5. Give kudos (shout-out to a team member, network)
6. LinkedIn Article / Newsletter?
7. LinkedIn Live (ideally 30 minutes in length)
8. LinkedIn Poll?
9. LinkedIn Event
10. Share you are hiring
11. Audio Events
12. Occasion or Milestone (new job, anniversary etc)
13. Template posts in beta on mobile
14. Carousels are being rolled out
?
The LinkedIn Algorithm rewards ‘social behaviour’ and in the first 1-2 hours of pressing publish / submit, LinkedIn will determine if your post is:
?- Spam
- Low-Quality
- Clear
?
领英推荐
Some things to consider so that you show up as 'clear':
?
- Commenting (engage with your networks posts before and after you post to invoke the law of reciprocity)
- Hashtags (use between 3 to 5 maximum - LinkedIn is not Instagram and you don't need 30 hashtags, in fact it looks really spammy)
- Timing (mix things up and determine what time your audience is online, there is no 'magic' time for all - do your research and check your analytics)
- SSI Score (the higher your social selling index score - the more reach your content has - check your score here:?https://www.dhirubhai.net/sales/ssi)
- External Links (try putting these in your image / graphic - this feature is only available on mobile currently).
?
LinkedIn content should be:
?- Inspirational – stories, morals, quotes
- Educational – tips, lessons
- Deal with objections – what they think / believe
- Engaging – opinion pieces, polls, their opinion
- Entertaining – humour works everywhere!
- Promotion – invite audience to a call, event, masterclass, lead magnet etc.??
- 80/20 Rule
?
Did you know that it can take up to 18 touch points in the digital space before people decide to reach out to you?
Ultimately like with any form of networking - be a giver.
Be social, be consistent and cultivate a community mindset!
LinkedIn is a marathon, not a sprint.
Let me know what is your favourite type of content and why?
Jen x
FAB BUDGET FRIENDLY RESOURCES TO GET YOU LEADS FROM LINKEDIN:
Want to fast track your success on LinkedIn?
Book in for a free 20-minute LinkedIn Game Plan call with me HERE
Hi, I'm Jen Corcoran.
I’m one of?the UK’s most successful LinkedIn trainers.
They call me the Super Connector because I help introverted, empathic and sensitive female coaches, consultants and creatives attract their ideal client?to reach that next level of revenue without having to resort to paid ads or awkward cold outreach.?
Think 'in flow' versus forced hustle mode.
Originally from Dublin, I live in Devon, England by the sea with my husband Mike.
I'm a chatty, connection-focused introvert / empath / HSP, oat latte and travel lover. I’ve helped thousands of people just like you?thrive through my online courses, consulting, workshops and talks.
What separates me from 99% of LinkedIn specialists is that I believe in using LinkedIn holistically according to your?personality,?energy?and?goals.
No one-size fits all!
I also 'connect' my clients to opportunities from my little black book.
I look forward to helping you shine on LinkedIn. ?
??
“Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be?”
Marianne Williamson
Still reading and want 1:1 help? Book in for a free LinkedIn Client Attraction Call
Actor at Action vedio
11 个月How it my and like shre and comment you see YouTube TV channel HimanayaNNarang Make-up friends collection college Mumbai Maharashtra?
Holistic Coach & Sleep Specialist; Helping stressed, burnt-out professionals traverse the gap from depletion to inspired vitality. Enhancing physical, mental & spiritual wellbeing. The first step is fixing your sleep!
1 年Very useful article, Jen Corcoran, with suggestions I haven't seen elsewhere. Thank you!
--
2 年Thanks for sharing rm10
Award-winning advocate for female founders | Business hub, mastermind, accountability & support club for online service businesses | Empowering women to grow bold, joyful, sustainable businesses | Speaker
2 年Super article thank you Jen! I'm going to craft some posts around your suggestions ??
Virtual Assistant | Administrative Support | Content Repurposing & Distribution | Google Analytics
2 年Thanks Jen Corcoran - so much good advice. Didn’t know about links in images and SSI score before. Love the 80/20 rule ??