LinkedIn Connection Limits and How to Deal With It (Like a Boss)

Lead generation is a crucial part of the sales process, and LinkedIn outreach is one of our favourites. On LinkedIn, you can connect directly with founders, directors, and other key company employees. However, there is a LinkedIn connection request limit of 100 requests per week for most users, and you can perform about 250 actions per day.

These limits are primarily aimed at improving content quality and network contacts, encouraging "healthy" activity from real users, and protecting the platform from various forms of spam. This is worthwhile as it ensures LinkedIn functions better. Therefore, instead of asking, "How can I increase my LinkedIn connection limit?" it is more reasonable to focus on optimizing, warming up, and strategically using your LinkedIn account.

In this article, we will cover everything you need to know about LinkedIn connection limits and connection requests:?

1. How many connection requests can I send on LinkedIn per week?
2. How to increase your connection limit and effectively engage more than 100 people per week?
3. Plus, 3 omnichannel outreach campaigns that will allow you to work even if you can't overcome the 100 requests per week limit.

So, how many LinkedIn invites per week can I send, and how can I increase the connection limit?

As mentioned above, for most users, the weekly LinkedIn connection limit is about 80–100 requests. Also, you are usually allowed no more than 250 actions daily, which include connection requests, messages, etc.

LinkedIn sets these limits to combat fraudsters, bots, spammers, overloads, low-quality content, and poor user experience. To increase your limits and be more effective on LinkedIn, you should start setting up your account and gradually implement the most relevant outreach practices. These steps include:

1. Profile optimization.
2. Improving your Social Selling Index (SSI).
3. Warm up your account with safe automated email campaigns.
4. Using Sales Navigator.
5. Understanding Fuse Limit.

Step 1: LinkedIn profile optimization

Optimizing your profile according to your client's interests is a simple and quick way to increase how many connections on LinkedIn you can have per week. This should be your starting point. Since we've covered this in detail before , here's a brief overview of what needs to be done:

• assign a custom URL to your profile;
• set a high-quality background photo and professional profile picture ;
• write a tagline with relevant keywords;
• craft a well-written summary;
• document your education and work experience in detail;
• add diplomas, certificates, and licenses;
• get endorsements for your skills, recommendations, and approvals.

Step 2: Improving Social Selling Index (SSI)

The SSI, or Social Selling Index, shows how your profile is perceived by LinkedIn: the reach of your campaigns and their overall success. A high SSI not only makes it easier for people to find your profile and engage with you but also shows LinkedIn your profile's authority, which helps increase the maximum LinkedIn connections. You can check your SSI here .

How to boost your SSI :

• Promote your professional brand. Create quality and useful content, share experiences and insights, participate in events, respond to feedback, and look for new ways to engage with your target audience.
• Find and engage with the right people. Use groups and advanced search to quickly find potential clients. Utilize research and growth hacking tools. Share valuable new ideas with your audience — engagement leads to SSI growth.
• Take up networking . Seek out thought leaders and decision-makers. Build long-term, trustful relationships with your network. By engaging in educational outreach and building connections, you increase your SSI and the limit on how many LinkedIn invites per day you can send.

Step 3: Warm Up Your Account with Email Campaigns

In the context of lead generation, you can't launch cold campaigns right away — you have to warm up your account first to improve email deliverability. This is true for both your email inbox and your LinkedIn account.

This can take a lot of time if done manually. Fortunately, with Expandi , you can easily and, most importantly, safely warm up your account automatically to gradually increase your LinkedIn connection limit.

Step 4: Using LinkedIn Sales Navigator

SalesNav is the premium version of LinkedIn, costing $90/month. Do you need it? If you do a lot of outreach, probably yes. With it, you get additional InMails and advanced search options that allow you to send more connection requests and find leads much more effectively.

You just need to learn how to use Sales Navigator properly :

• primarily, know your target audience;
• get into the intricacies of the filters;
• master the advanced search function;
• hyper-personalize your InMails ;
• use tags efficiently.

Step 5: Avoiding the Fuse Limit

The new LinkedIn connection limit is triggered if you misbehave. When LinkedIn detects suspicious activity from your account, it starts monitoring it more closely. This could be a sudden spike in requests or spamming. The worse you behave, the more LinkedIn will restrict you.

How to get out of LinkedIn's "jail" if you end up there??

Treat the Fuse Limit as your new limit on how many connections on LinkedIn you can establish weekly, and focus on the number of accepted requests. Send one more request as soon as one is accepted.

When LinkedIn sees that you have been behaving better over time, the number of requests can be increased. Avoid activity on weekends: a maximum of 20 requests per day on weekdays. Create new content, increase your SSI, and monitor campaign effectiveness.

3. Omnichannel Campaigns to Increase Reach if You Have Reached Your Maximum LinkedIn Connections

Here are 3 key omnichannel outreach campaigns that allow you to bypass some LinkedIn limits, as they sometimes even go beyond its scope:

1. Open InMail Campaigns.
2. Mobile Connector Campaigns.
3. Targeted Advertising with Expandi.

1. Open InMail Campaigns

InMails uses 3 points of interaction with potential clients instead of one, increasing your chances of request acceptance: main email, LinkedIn's internal inbox, and smartphone push notifications. If you have a LinkedIn Sales Navigator subscription, you get up to 800 InMails per month.

To make more than 14 calls per week , we recommend warming up your InMail to a maximum of 25 messages per day. Add contacts who can receive open InMails to your campaign and you will be able to send free cold emails bypassing the LinkedIn connections limit (400/month), effectively doubling your reach.

2. Mobile Connector Campaigns

Previously, uploading CSV files of contacts for automated invitation sending was a common way to bypass the LinkedIn connection request limit, but this is now prohibited. Good news: we have created an innovative Mobile Connector campaign that allows you to send more than 100 connection requests weekly by using LinkedIn on mobile devices.

Don't worry about possible inconveniences and time costs — mobile simulation of LinkedIn campaign launch with Expandi allows sending up to 100 additional requests per week. This new solution not only expands reach and optimizes the lead generation process but is also more user-friendly.

How to do it in Expandi:

1) Choose the Mobile Connector option when adding a new campaign:

2) Name your campaign and add your message templates :

3) Add users to your campaign under the "People" tab (with "Imported" and "Search" statuses available only for 2nd and 3rd-degree contacts).

You can find the full detailed guide on using Mobile Connector in Expandi here .

3. Export Expandi Audience to LinkedIn Ads

The last omnichannel strategy to increase reach involves using paid advertising. Engage your audience from Expandi for LinkedIn advertising.

Here is a brief overview of what you need to get this strategy to work:

1. Create an audience search on Expandi (up to 300 people).
2. Export your audience as a CSV file.
3. Import the CSV file into LinkedIn Campaign Manager.
4. Now, you can use Lookalike Audiences with similar psychographic characteristics to expand your reach.
5. Create targeted ads for the obtained audience.

This strategy can be combined with the previous ones to increase conversion with the extra touchpoint added. You can create targeted ads for users who received your emails, use calls, and various Calls to Action.

Conclusion

How many LinkedIn invites per week you can send depends on various (often hidden) factors. For most users, the LinkedIn connection limit is 80-100 requests per week.

We have shared with you the most relevant practices for bypassing and increasing LinkedIn limits. Regardless of the strategies chosen, you will need to make a series of targeted efforts to expand your reach.

Ready to take your lead generation to the next level and start approaching businesses on LinkedIn more freely and safely right now? Try a FREE, 7-day trial version of Expandi today: https://expandi.io/get-started .

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