LinkedIn Company Pages Can Now Accept and Respond to Direct Messages

In the ever-evolving world of B2B social networking, LinkedIn?? remains a cornerstone for professionals worldwide. The platform's latest update is a game-changer for businesses, social media managers, and marketers alike. The platform now allows businesses to engage in one-on-one conversations with their audience, thanks to the ability to accept and respond to direct messages.

This update bridges the gap between companies and consumers, being able to directly communicate without the need to go off the platform.

How to Enable Direct Messaging on Your Company Page

When this feature is rolled out to your Company Page, it will be enabled by default. You can also use the following instructions. Note that it is optional and you can also switch off this service if your brand does not want to introduce another messaging channel.

The Benefits of Direct Messaging for Businesses

Enhancing Customer Engagement

Direct messaging on LinkedIn allows for a level of personalization in customer interactions previously unattainable on the platform. Businesses can now engage in meaningful conversations, answer queries in real-time, and build stronger relationships with their audience.

Streamlining Customer Support

This feature significantly enhances the efficiency of customer support. With the ability to address concerns and answer questions directly, businesses can offer a superior customer experience, leading to increased satisfaction and loyalty.

Boosting Lead Generation and Sales

Direct messaging can be a powerful tool in your sales arsenal. By engaging prospects in personalized conversations, businesses can better understand their needs, tailor their pitch, and effectively convert leads into sales.

Best Practices for Managing Direct Messages on LinkedIn

It will be important to ensure there is clarity around which Page Admin has responsibility for responding to messages appropriately.

Crafting a Response Strategy

Note that Company Page's can not message page followers first. They are only able to respond to messages they have received.

Developing a consistent and professional messaging voice is crucial. Ensure your team is trained to handle inquiries effectively, maintaining a balance between personalisation and professionalism.

Response Library

While personal touch is key, having a library of standardised responses for common inquiries can greatly enhance efficiency and maintain brand voice. Consider setting up automated greetings and FAQs to ensure prompt replies, improving customer satisfaction.

Should My Business Turn the Messaging Feature Off?

The Company Page direct message feature may not be the right fit for every business. Here are some reasons it may be a better idea to turn the feature off -

• Your business is concerned about introducing another messaging channel for your community as it will potentially create confusion.
• Your Page isn't very active on LinkedIn and is not monitored frequently.
• Your customer service team is not directly involved in the running of the Company Page.

It is important that you have the resources allocated to monitoring the inbox and responding most importantly. If you don't have the resources our recommendation is to switch it off.

Preparing for the Future

LinkedIn's new direct messaging feature for Company Pages represents a significant opportunity for businesses to enhance engagement, improve customer support, and drive sales.

If your Company Page is not getting the follower growth and engagement you are after - why not book a free 15min intro call with LinkedIn Pages Expert Michelle J Raymond ?

Book Your Free 15 Minute Intro Call Here

Michelle J Raymond is the founder of B2B Growth Co, and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: Business Gold - The Only Company Pages Book is the first book exclusively dedicated to LinkedIn Company Pages, and THE LINKEDIN?? BRANDING BOOK by #MichelleSquared and her insightful podcast Social Media for B2B Growth Podcast .