LinkedIn Company Page Features You Need to Be Using Yesterday
I've always on the hunt for relevant info and I loved this - one of the best articles I've seen on this topic for a while. Here are a few paragraphs as a taster.
LinkedIn Stories
Like most other major social media networks, LinkedIn has now adopted stories, which refresh every 24 hours. Their twist to this is to “Share what’s happening in your professional life.”
Use this post type to share tips, updates, and hiring alerts, as well as to express your company culture. This feature also lets you add stickers or overlay text to your video or image, and followers can respond to your story through direct messages—making it even easier for you to start a conversation.
Featured Posts
The Featured Posts section is only available for individual accounts, but since your account impacts the way others see your business, we’re including it. Use it to highlight your best work and showcase your expertise and thought leadership.
Name pronunciation
Name pronunciation allows you to record how your name is pronounced and display the audio clip on your profile so others can listen to it. Granted, this isn’t necessarily for Linkedin Company pages, but it can be quite important.
Reactions
With LinkedIn’s new “Reactions” feature, you no longer get a one-dimensional view of how users engage with your content. In addition to “liking” your post, they can now also:
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