LinkedIn Comments - Secret Weapon for Personal Branding

LinkedIn Comments - Secret Weapon for Personal Branding

Introduction

Did you know that your LinkedIn comments could be the key to unlocking incredible networking opportunities and establishing your personal brand? Recently, LinkedIn has made significant UI/UX changes to encourage users to engage more through comments. Let's dive into the world of comments and discover how this simple action can profoundly impact your LinkedIn journey.

The Importance of Comments

Comments are like gold dust on LinkedIn. They can:

  • Spark conversations, leading to new connections and collaborations.
  • Showcase your expertise, making you a go-to person in your industry.
  • Amplify your visibility, reaching far beyond your existing network.

And LinkedIn knows it. That's why they've increased the comment box size in their latest UI/UX update, making it easier and more inviting for users to share their thoughts and insights.

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Why should you comment?

To Build Your Network

A few keystrokes can work wonders for your network. By leaving thoughtful comments on posts, you:

  • Get noticed by the author, who may be an industry leader or someone you admire.
  • Attract the attention of other commenters, leading to further discussions and potential connections.
  • You can encourage others to view your profile, increasing the chances of receiving connection requests or messages.

Thought Leadership Through Comments

Thought leadership isn't just about sharing articles or writing long-form posts. Comments can be equally powerful. When you:

  • Share relevant insights or experiences.
  • Offer valuable advice or constructive criticism.
  • Ask thought-provoking questions.

You position yourself as a thought leader, contributing to your personal brand.

Data Speaks: Commenting Boosts Your Personal Brand

Still, trying to convince? Here are a few data points to consider:

  • Posts with comments receive 104% more visibility than those without.
  • LinkedIn users who actively comment are 2.5x more likely to be contacted for career opportunities.
  • 78% of professionals say that engaging in LinkedIn comments has helped them establish relationships with other industry professionals.

Conclusion

In summary, commenting on LinkedIn is an underestimated yet powerful tool for building your network and personal brand. The recent UI/UX changes have made it even more accessible, ensuring your comments take centre stage. Don't be a passive bystander - join the conversation, share your insights, and unlock the full potential of LinkedIn comments.

Thanks for being here. In the next edition, I will share examples of some of the topic creators of Linkedin and how they used comments to build their brands and generate business. Curated after the research of 500+ creators and their 1000+ posts.

Don't forget to hit the ?? icon to get the daily dose of my actional insights on marketing.

Sonam K.

Digital Marketing Specialist at SkillAcademee |SEO| |SMO| |Advertising| |Promotions|

1 年

Fantastic article! Your insights are not only well-researched but also presented clearly and engagingly. Branding is vital for companies, serving as their distinctive identity. A strong brand builds trust, sets them apart in a competitive market, and fosters customer loyalty. Consistency and a unique brand image simplify decision-making for consumers, driving recognition and long-term success in an increasingly cluttered business landscape. I have researched a list of the best branding companies to look into to succeed in business. https://www.mobileappdaily.com/directory/best-branding-companies

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Vaibhav Lohani

I Solve Problems For Businesses ? Content Marketer ? Personal Branding Strategist

1 年

I remember a poll you did a few days back asking about whether we read comments or not. After that post this newsletter. I am glad you are producing what your audience wants. And to be honest, I loved this one.

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Karuna Maheshwari

Product Marketer @ BRIALO I B2B I SaaS.

1 年

This was very insightful ?

?? Eddy Chan

Salesforce Developer | Apex, Integrations, Lightning Web Components (LWC)

1 年

Thanks for sharing Mayyur! Now that you've written about it, I'm commenting on this post to follow your advice. Does commenting a comment have any impact? What about the number of comments?

Praveen Eliezer

Rediscovering myself...!

1 年

As someone who's grown their LinkedIn presence, I can attest that commenting on posts is an essential factor for growth. It not only helps you engage with others in your industry but also increases your visibility on the platform. The newsletter is a great read.

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