LinkedIn - The Cognitive Dissonance of Social Media
Cognitive Dissonance of Social Media via Midjourney

LinkedIn - The Cognitive Dissonance of Social Media

Let's cut the BS - we all know LinkedIn is one big circle jerk of humble-bragging and ego-stroking. Who hasn't pretended to be more successful than they are to impress strangers and barely acquaintances?

But why do we crave these superficial validation orgy piles? Well clearly it's because of "social learning theory"! Ooh, look at me, I used an academic buzzword!

Basically, our feeble sheep minds see influencers projecting success, so we imitate them to get the sweet, sweet dopamine hits of social approval. How inspiring!

And don't forget about "cultivation theory"! LinkedIn carefully curates an achievement-obsessed culture that we internalize as the path to status and meaning.

But behind those polished facades often lie deep insecurities and fear of being exposed as a #fraud. The "cognitive dissonance" is so painful! It's almost as if we've based our entire worth on...gasp...superficial markers of achievement!

The Humble-Brag: A Study in Phony Humility

We've all seen them...those show-offy posts thinly disguised as self-deprecation:

"So overwhelmed by this recognition but also anxious about leading this global initiative."

Translation: "I'm so accomplished and important! Validate me!"

Psychologists call this "impression management" - manipulating how others perceive us to garner prestige. LinkedIn is impression management on digital steroids!

Of course, some self-promotion is expected on a career platform. But influencers who focus less on accolades and more on empowering people have the most meaningful impact.

So be the change, fakers! Motivate through service, not self-congratulatory word vomit. Not that we'd actually read your posts.

The Seductive Allure of Popularity

Under the guise of "networking," it's easy to become addicted to chasing clout. We want followers, views, shares - anything to distract us from contemplating our own mortality!

But no amount of skillful self-promotion will protect us from the existential dread of knowing our earthly pursuits are meaningless.

So reach out in service, not just self-interest! Or just send more emojis if the void is too much to bear today.

Conclusion: Question Everything!

While social platforms connect us, they also distort our self-perception through meticulously curated personas. Is authentic connection even possible in this hall of funhouse mirrors?

Maybe true enlightenment comes not from gurus or networks, but looking inward. Perhaps the endless scroll only leads us further from truth.

But don't just listen to me! Ultimately, you have to walk your own path. Just be sure to SMASH that "Follow" button before you go. Namaste!

David Norcross

LinkedIn Marketing Consultant | Personal Branding Strategist | Fractional B2B CMO | CEO & Founder, Lexicon | BCCT Vice Chair

1 年

Always enjoy your thought provoking posts Sascha H. Funk

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