LinkedIn for Clubhouse and Clubhouse for LinkedIn

LinkedIn for Clubhouse and Clubhouse for LinkedIn

By Sue Ellson BBus MIML MAHRI MPC CDAA ASA WV SPN AH

Whilst you can link to your Twitter and Instagram accounts on Clubhouse, unfortunately you can't link directly to your LinkedIn account - but how can you combine the use of the two platforms to achieve your purpose on both LinkedIn and Clubhouse?

In this LinkedIn Article I will discuss:

• Why are you on Clubhouse and/or LinkedIn?
• LinkedIn Profile Tips to Showcase your Clubhouse Identity
• Clubhouse Profile Tips to Showcase your LinkedIn Identity
• The Interchange between Clubhouse and LinkedIn
• Warnings about Clubhouse
• Invitation to contribute more suggestions

Why are you on Clubhouse and/or LinkedIn?

Firstly, you need to think about what you are specifically trying to achieve on both LinkedIn and Clubhouse.

Let's consider some of the most common reasons I have observed so far:

1. Sales (sorry, I find this really annoying on both Clubhouse and LinkedIn and do not recommend it as a priority strategy)
2. Branding (anything that says 'look at me' or 'aren't I amazing' is not good, be ready to give more than you receive if you have the microphone)
3. Education (oh my goodness, for someone like me, please just get to the darn point and don't tell me anything I don't need to know because you can't think what you want to say!)
4. Latest news (woo hoo, when the latest stuff is shared, give me more, more, more, especially if I can remember it and/or implement it)
5. Sharing (over sharing, authenticity, personal stuff, mmm, think about who could be listening and be respectful to everyone else)
6. Social change (providing a forum for conversation on important issues - but safety, trust, fairness and diversity are all unclear)

I would say that from what I have seen so far, Clubhouse has the potential to create conversations that may have never ever happened in the past and it could be a catalyst for more democracy in the future, provided there are some forms of ethical practices implemented, especially with the huge amount of data and information that is being created and shared by Clubhouse members.

LinkedIn Profile Tips to Showcase your Clubhouse Identity

Where can you showcase your Clubhouse Identity on your LinkedIn Profile? Just like on LinkedIn, you need to use your real name.

1. In your Contact Info section in the 'Address' Box, you can just type in the text the word 'Clubhouse' and your @handle e.g. Clubhouse @yourhandle
2. In your Featured Section you can add an image of your Clubhouse Profile and in the Title area, you can again type in Clubhouse @yourhandle
3. In your About Section, you can again type in Clubhouse @yourhandle
4. If you are hosting a Clubhouse Room on a day and time in the future, consider adding it as a LinkedIn Event and share with specific people in your LinkedIn Network (be aware of time differences before inviting some connections out of respect for their work/life balance - a request to join you at 3am local time is not a good idea)

Items 1-3 are on my LinkedIn Profile if you want to see how it is done.

Clubhouse Profile Tips to Showcase your LinkedIn Identity

Where can you showcase your LinkedIn Identity on your Clubhouse Profile?

1. Your bio - the first 125 characters are the most important and are automatically seen without choosing to View full profile, so whilst it is still plain text and not clickable, if your LinkedIn Profile is the main way to reach you, then include it here. Think about what you want people to do when they look at you on Clubhouse and make that your main message at the start of your profile. If you have some other goal, include the link to your LinkedIn Profile further down.

The Interchange between Clubhouse and LinkedIn

Whilst you are in Clubhouse Rooms or Clubs, whilst listening, you can look at people's LinkedIn Profiles and consider reaching out to either Follow, Connect or Message.

More specifically, you could also:

• connect with like-minded individuals, particularly those in your area of expertise in national and international locations
• thank a moderator or speaker for their contribution including specific details of what was helpful to you
• provide further information to someone directly as a result of the conversation on Clubhouse (remember I said INFORMATION not a SALES request). I have often provided further links and resources to people I have 'met' on Clubhouse related to my areas of expertise
• provide a Skills Endorsement if you have observed a person's capabilities over time on Clubhouse
• provide a written Recommendation for someone you have heard on Clubhouse to acknowledge their capabilities (needs to be done after you have connected on LinkedIn)
• review your list of Followers and Followings on Clubhouse and decide if you would like to reach out to these people on LinkedIn and Follow, Connect or Message accordingly (again, please do NOT connect and pitch - not cool and against the LinkedIn User Agreement)
• look at your own Followers and see who they are Following and then decide if it is worth Following their Followers on Clubhouse and/or following, connecting or messaging these people on LinkedIn (at the moment, a lot of early adopters are on Clubhouse)
• review Clubhouse Rooms, Clubs, Upcoming Rooms and think very carefully about how much TIME you spend on Clubhouse. Will you hear and share as much information in one hour on Clubhouse as much as one hour on LinkedIn? After listening to Clubhouse, have you realised how much more powerful your content on LinkedIn could be? Can you use Clubhouse as a way to gather great editorial ideas for Posts or Articles on LinkedIn (thanks Amanda Johnstone for encouraging me to write this piece). Will you do more text, audio or video on LinkedIn?
• if you have used your voice on Clubhouse, remember you can use your voice to send a message via LinkedIn Messaging and you can add a pronunciation of your name using your mobile device. Remember that audio is also a part of video - so even if you are using a screen shot or image on a video if you don't want to be on camera, you can start sharing audio content on LinkedIn in Posts and Articles and help your voice become more well known in its own right
• explore the People and Conversation Topics on Clubhouse to explore more than one genre. Think of it like reading the first part of a newspaper called the 'EGN' early general news section, which was a combination of useful content related to a variety of topics. The goal here is not to restrict yourself on Clubhouse to the same topic over and over again. You might hear from people on Clubhouse and want to learn more about what they do and you can check out their background on LinkedIn (hopefully they have a fully completed LinkedIn Profile - how is your LinkedIn Profile looking by the way? Is it time to update? Have you seen who has viewed your LinkedIn Profile recently and are they from Clubhouse?)
• create a Post or Article based on a Clubhouse conversation and share it on LinkedIn and @mention the various contributors - if you've got some latest news and you have the contributor's permission to share, give it a whirl and acknowledge their wisdom!

Warnings about Clubhouse

Please be aware that Clubhouse is extremely engaging at the moment. You need to set personal limits on your time, usage and how much personal gratification you seek by being a regular user. I have observed some people who are online for more than 12 hours at a time and are moderating more than three rooms a day - I believe that is an excessive level of use. Please keep your health as the number one priority.

Please be aware that it is unfiltered content. People may swear, use language you find offensive, cut you off in conversation, move you to the audience without warning, ignore your hand raising and not allow you to speak etc and if you have a fragile personality, it can be confronting and potentially destructive. If you find it confronting, please seek some personal support and remember to take personal responsibility for assessing the quality of the information you hear (it could be a sales pitch or gently coercive).

Remember that even though you are talking to real people in real time, it is still SOCIAL MEDIA and storytelling that is in person between a few people or is accompanied by a visual of the person could be interpreted very differently. The rules suggest you cannot record the content but someone may record what you say, so please assume that everything you say is public and someone in the room may know someone you mention so please, be respectful at all times.

There are quite a lot of etiquette principles that have already been developed - like always putting your microphone on mute if you are not talking, pressing it on and off to clap and pulling the screen down to refresh the order of the moderators and the speakers who are currently online. There are MANY others, so before you jump in and appear like a novice, just listen in for a few days and understand it in more detail. If you join a Room or a Club, there will often be some rules that you can also review and must abide by. Please allow others to contribute and make your content concise. Please don't waffle!

Contact sharing is non-negotiable when you join Clubhouse - as it is still in beta and is by invitation only for people using iPhones or iPads, when you join Clubhouse for the first time, it will ask you to give Clubhouse access to all of your contacts on your device (LinkedIn gives you a choice whether to sync or not when you join and if you have synced on LinkedIn and don't want that to happen, you can unsync at https://www.dhirubhai.net/mynetwork/settings/manage-syncing). For this reason, some people use a 'blank' device to join and then add selected contacts over time.

Invitation to contribute more suggestions

To be fair, I have been on Clubhouse for less than one month and this is only the beginning of a list that is here to guide you on how to use LinkedIn and Clubhouse concurrently. I absolutely welcome your suggestions and ideas on how you can use them together and please add your comments below. Alternatively, if there is something that really speaks to you here, feel free to mention that too, especially if you plan to take action in the future - I always get excited when people let me know what they are going to DO in the future after reviewing my content!

Enjoy the rest of your day!

Keyword Hashtags

#clubhouse #linkedinandclubhouse #clubhouseandlinkedin #sueellson

First Published: 8 February 2021

Last Update: 8 February 2021

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Sue Ellson BBus, MIML, MAHRI, MPC, CDAA, ASA, WV, SPN, AH is an Independent LinkedIn Specialist, Business and Careers Consultant, Trainer and Author.

More information at https://www.dhirubhai.net/in/sueellson and https://sueellson.com

Questions directly via email sueellson [at] sueellson.com