The LinkedIn Chronicles - Episode 6: The Challenge of Visibility
Carlos Batista
?Helping Coaches Turn Connections into Clients with Proven LinkedIn Strategies. ? Optimize your profile. ? Build your authority. ? Generate consistent leads.
The morning sun streamed through the large windows of the co-working space as the group gathered for their weekly LinkedIn strategy session. But today, the usual buzz of excitement was noticeably absent. Taylor slumped in their chair, frustration etched across their face.
“I don’t get it,” Taylor said, shaking their head. “I’ve been doing everything right—optimizing my profile, engaging with others, and posting consistently. But my posts barely get any views. It’s like I’m invisible on LinkedIn.”
The group fell silent, each person feeling the weight of Taylor’s struggle. Alex, ever the guide, leaned forward, a look of empathy and determination in their eyes. “Visibility on LinkedIn can be a tricky puzzle to solve,” Alex said. “But it’s not impossible. Let’s work together to figure out what’s going on and how we can turn things around.”
Diagnosing the Visibility Issue
The group huddled around Taylor’s laptop as they pulled up their LinkedIn profile. They began scrolling through recent posts, analyzing the content, timing, and engagement.
Jordan was the first to speak up. “Your content is strong, Taylor. It’s insightful, relevant, and well-written. But I notice that most of your posts go up at the same time each day. Have you experimented with different posting times?”
Taylor looked puzzled. “Not really. I usually post in the morning, thinking that’s when people are starting their day and checking LinkedIn.”
Alex nodded. “Morning is a good time for some audiences, but it’s important to remember that LinkedIn is a global platform. Depending on where your audience is located and their daily routines, you might need to adjust your timing.”
Jamie chimed in, “I’ve also noticed that you stick to text-based posts. Have you tried mixing in other formats like images, videos, or even documents? Sometimes a change in format can make a big difference in visibility.”
Taylor sighed. “I haven’t really ventured beyond text. I guess I’ve been sticking to what I’m comfortable with.”
Experimenting with Content and Timing
With a plan in place, the group decided to run a series of experiments to diagnose and hopefully solve Taylor’s visibility issues.
As the group discussed these strategies, Sam raised an important point. “We should also keep an eye on how LinkedIn’s algorithm might be affecting visibility. It’s no secret that the algorithm favors certain types of content and engagement patterns. If we can understand that, we might be able to game the system a bit.”
Alex smiled. “Exactly, Sam. The algorithm is a huge factor in visibility. It prioritizes content that generates early engagement, so if your post gets likes and comments quickly after it’s published, it’s more likely to be shown to a wider audience. That’s why timing and content type are so critical.”
The Breakthrough
A week later, the group reconvened to review the results of Taylor’s experiments. The difference was striking.
Taylor’s posts at different times of the day yielded varied results, with mid-afternoon posts showing the highest engagement. The mix of content formats, especially the addition of visuals and videos, had also made a noticeable impact. However, the most significant change came from the introduction of a more personal and varied content strategy.
“Check this out,” Taylor said excitedly, pulling up a post they had shared two days earlier. It was a short video clip showing a behind-the-scenes look at a project they were working on, accompanied by a brief, reflective caption.
The post had received more engagement than anything Taylor had shared in months—likes, comments, shares, and even several direct messages from people interested in learning more.
“This is incredible,” Taylor said, beaming. “I never realized that changing things up could make such a difference. I’ve been so focused on the technical aspects of LinkedIn that I forgot about the human element. People want to connect with the person behind the profile, not just the professional.”
Alex smiled, feeling a deep sense of pride in the group’s progress. “Visibility isn’t just about beating the algorithm or finding the perfect time to post. It’s about being authentic and sharing content that resonates with your audience. When you do that, the algorithm often takes care of itself.”
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Takeaways for Increasing Visibility
As the session wrapped up, the group shared their key takeaways from Taylor’s experience:
Keep Experimenting: LinkedIn’s landscape is always changing. Stay flexible, keep testing new strategies, and adapt based on what works best for you and your audience.
Setting the Stage for Episode 7
Taylor left the session feeling empowered, no longer frustrated by the mysterious workings of LinkedIn’s algorithm. Instead, they felt equipped with the tools and knowledge to continue growing their visibility and engagement on the platform.
As the group said their goodbyes and began to disperse, Alex called out, “Great work today, everyone! Next week, we’ll tackle another crucial aspect of LinkedIn success—turning engagement into real business opportunities. See you then!”
About The Author:
Carlos Batista is a seasoned business coach specializing in leveraging the digital world and LinkedIn for business growth. With a passion for creativity, personal development, and helping businesses thrive, Carlos offers a range of services designed to unlock your full potential and drive success.
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